POSTED ON : Jun 02, 2020

6月20日,时堂重回上海展览中心,并且全新推出Winter+大展,继四月的时堂PUZZLE之后,再度助力时尚产业,将设计师品牌们重又聚合在一起。 

本次时堂开设Winter+展,是时堂创立6年以来,又一次具有里程碑意义的拓展。时堂希望藉由一年三展的行业创新,在市场进入成熟期的现在,进一步提高订货频次,挖掘品牌逐步完成商业化转换的潜在刚需。而品牌,也可以通过新增的展览,合理有效的拆分商品波段,更好地规划好商品上货节奏,既能填补零售商的淡季新品需求,又能强化强势销售季节的商品开发,提高零售商的资金周转率。除此之外,这次的Winter+大展也为缺席四月秋冬展期的零售商和品牌提供了今年商品最后的展示机会,更具现实意义。

首届Winter+展场面积为3800平米,汇聚了超过70个时堂的新朋老友。其中第一次亮相时堂的新品牌将近35个,占比49%,超过了时堂以往30%新品牌的占比。这也从侧面说明,新兴品牌对自身商业化的诉求较上一代来说,更为迫切。


Showroom Shanghai launched Winter+, another exhibition aimed to promote the fashion industry after PUZZLE in April, in the Shanghai Exhibition Center on June 20th. The occasion marks another get-together of designer brands.

Winter+ is another milestone of Showroom Shanghai since it was established 6 years ago. It adopts the new model of three exhibitions a year in an attempt to boost orders and tap into the potential rigid demand brought by the commercialization of brands, as the market matures. The new exhibitions allow brands to divide products reasonably and effectively and launch them at the right pace. This will not only fulfill the retailers’ demand for new products in the off-season, but also strengthen product development in the boom season, improving their capital turnover. In addition, Winter+ is also of practical significance as it provides retailers and brands that missed the autumn and winter exhibition in April with the final opportunity for display of this year’s products.

The first Winter+, held across 3,800 m2, gathers more than 70 friends, old and new, of Showroom Shanghai. The number of debuts is close to 35, accounting for 49%, higher than the previous percentage of 30%. This also reflects a more urgent demand of the emerging brands for commercialization.

POSTED ON : Mar 30, 2020

在COVID-19肆虐全球的情况下,时堂2020秋冬展将暂别上海展览中心,整合散落在全城的小规模showroom和品牌独立订货会,推出“时堂PUZZLE”的新概念。一方面降低人群聚集的防疫风险,另一方面尽最大的努力呈现整齐的设计师品牌全貌。

时堂PUZZLE的主会场位于创享塔(叶家宅路100号),分散为两个独立的空间,总共精选了30个品牌。从4月10日至14日,向全国的买手开放。同时,时堂团队也汇集了10多个商业设计品牌,同期在上海分散的角落,各自操办独立订货会。

这是一个特殊时期的特殊订货季,虽然不能在上海展览中心展示时堂参展品牌的全貌,但也相对完整地在上海汇集齐了富有竞争力的设计师品牌阵容。

为了配合更多品牌的冬款开发进度,时堂将于6月19日至22日,回归上海展览中心,首次举办“时堂WINTER+”特展,同时也能最大程度满足秋冬开发进度滞后的品牌的订货需求。时堂也会从一年2次展会的频次,增加至一年3次。这一举措意味着,时堂品牌在商业化道路上,逐步走向成熟。


As the COVID-19 pandemic sweeps across the globe, Showroom Shanghai’s 2020 Autumn & Winter collection will be stepped out from Shanghai Exhibition Center and launched the “Showroom PUZZLE” concept by integrating small and independent showrooms across Shanghai. The joint efforts are meant to prevent the spread of pandemic by lowering crowd density and showcase all the designer brands to the best possible extent.

Separated into two independent spaces at THE X Tower (No.100 Yejiazhai Road), the main venue of the Showroom PUZZLE houses 30 brands. It will be open to buyers from across China from April 10th to 14th. In addition, the Showroom team has invited a dozen designer brands which will stage their own showrooms all across Shanghai.

Given the particular circumstances of this buying season, a considerable line-up of competitive designer brands will come together in Shanghai, even though a panoramic display of Showroom’s brands in Shanghai Exhibition Center is not feasible.

In concert with the winter style development of many brands, from June 19th to 22nd, Showroom Shanghai will return to Shanghai Exhibition Center to host the “Showroom WINTER+” show for the first time, in an attempt to catch up with the demands of the brands that are lagging behind on their A/W development schedules. The now biannual schedule will be rearranged on a triannual basis. This change indicates the commercial maturity of Showroom Shanghai.

POSTED ON : Sep 04, 2019

2019年10月11日-14日,时堂Showroom Shanghai 2020春夏展,将于上海展览中心西一馆开展。纵观本次173个参展品牌的年营业额规模,已跃升至60亿元人民币。较上届同一数据的22亿人民币,商业体量将近翻了三倍之多,而这一切仅仅发生在短短半年之内。

 

根据国家统计局的数据,今年上半年“服装鞋帽、针纺织品类”同比仅增长3%。但在社会消费品中,倒数第二,仅仅超过了“汽车类”。但根据时堂的数据显示,作为零售升级品类之一的设计师品牌,整体逆势上扬。上一季时堂,全国买手店数量增长了51%,达到3101家,创下了历史第二高的增长纪录。这点也在“赢商大数据中心”对全国购物中心的统计里能得到印证——2018年,全国典型城市新开业购物中心的服饰品类里,集合店业态占比一下子攀升至9%,前几年基本都在6%附近徘徊,毫无疑问地成了购物中心招商的新热点。而根据智研咨询所发布的《2019-2025年中国设计师品牌行业发展现状分析及市场前景预测报告》显示,2019年的设计师品牌规模达721亿元,2020年则会攀升至916亿元,增速达27%。而时堂则在展场面积没有增加的前提下,整体商业体量增加了172%。

 

时堂2020春夏参展品牌中,年营业额过亿元大关的品牌共计15个,占比8.7%。其中既包含老品牌的重装蜕变,也不乏规模不小的线上品牌走向线下,更有在时堂摸爬滚打后,一步跨越亿元大关的熟面孔。而年营业额过千万元的品牌共计43个,占比25%。而2014年4月,时堂初创时,所有品牌的年营业额之和仅为4400万元。另一方面。在市场飞速发展的过程中,今年更是迎来了时堂品牌的开店潮:密扇MUKZIN、CHOCO CONCERT、WHATEVER EYEWEAR、DAMOWANG、YOUWEI、洲升CHAU RISING相继开启品牌独立线下门店。时堂已然成为全国设计师女装的潮流风向标。以全国百货标杆久光百货为例,近两年共计新入驻24个女装品牌,时堂参展品牌占比29%,达7个。

 

本季时堂的国际品牌数量也有所上升,较之上一季32%的占比,本季共收录63个海外品牌,占比跃升至36%。比较特别的是,法国女装联合会(Fédération Française du Prêt à Porter Féminin)也带来了8个各具特色的法国品牌,与时堂共同尝试打造别致的“法国馆”。本季时堂的配饰品牌占比为29%,继续在市场上发力。3月底,时堂首次推出了fashion jewelry专区,成交活跃,吸引了大量的人流与买家。本季,fashion jewelry专区的品牌数量增加50%,达27个。

 

通过不断探索尝试,吐故纳新,时堂也将更为精准地把握市场导向,稳健发展,持续助力设计师品牌的逆势增长。


Showroom Shanghai 2020 Spring/Summer Exhibition will be held at Hall W1 of Shanghai Exhibition Center from October 11th to 14th, 2019. In view of the annual turnover scale of 173 participant brands, six billion yuan has been reached, which is approximately triple as that of the last exhibition (2.2 billion yuan), and such increment has been created within half a year.

 

The total turnover of “Clothing, footwear, hats, knitwear and textile” only has grown only 3% y-o-y in the H12019, according to the National Bureau of Statistics. It is penultimate in terms of social consumer goods, just better than the automobile industry in growth rate. However, as the upgraded retail category, designer brands have enjoyed an overall growth against the trend, according to the data of Showroom Shanghai. In the previous quarter, the number of buyer stores nationwide was 3,101 with an increase rate of 51%, setting up the second highest growth record in history. Such increase is also demonstrated by the "Win Shang Data " with respect to its statistics on the shopping malls across the country – In 2018, there is no doubt that the collection store has become a new project attracting more investment in the shopping malls regarding clothing categories of newly opened shopping malls in typical cities throughout the country because the commercial activities of the collection store suddenly rose by 9% in that year, compared to 6% in the previous years. However, according to the "Report on Analysis of the Development Status of Designer Brand Industry and Forecast of Market Prospects in China from 2019 to 2025" issued by Zhiyan Consulting Group, it is expected that the scale of designer brands in 2019 will reach 72.1 billion yuan and rise by 91.6 billion yuan in 2020, a growth rate of 27%. On the other hand, Showroom Shanghai has increased its overall commercial volume by 172% without increasing its exhibition area.

 

Among the brands showcased at Showroom Shanghai 2020 Spring/Summer Exhibition, there are 15 brands with annual turnover exceeding 100 million yuan and accounts for 8.7%, including upgraded and expanded old brands, as well as large-scale online brands entering the offline market, and familiar brands which have received an annual turnover exceeding 100 million yuan unexpectedly in a short period after going through numerous hardships for a long time in the Showroom Shanghai. Meanwhile, 43 brands have an annual turnover of over 10 million yuan, accounting for 25%. Looking back in April 2014 when Showroom Shanghai was inaugurating, the aggregate annual turnover of all the participant brands was only 44 million yuan. On the other hand, it has become a trend for many brands in Showroom Shanghai to open stores this year with the rapid development of the market: MUKZIN, CHOCO CONCERT, WHATEVER EYEWEAR, DAMOWANG, YOUWEI and CHAU RISING have opened offline sto res independently. Showroom Shanghai has become the trend vane of women's clothing for designers all over the country. Take Jiuguang Department Store (a national benchmarking department store) as an example, a total of 24 newcomer brands for new women's clothing were established over the past two years, including 7 participant brands of Showroom Shanghai, accounting for 29%.

 

The number of international brands showcased at Showroom Shanghai has also increased to 63 this season, accounting for 36% compared to 32% for the previous season Especially, the Fédération Française du Prêt à Porter Féminin (French Federation of Women's Wear) has also brought eight distinctive French brands, aiming at creating a unique "French-style Pavillion" at Showroom Shanghai. This season, the percentage of accessory brands continues to grow, reaching 29% of all brands at Showroom Shanghai. At the end of March, Showroom Shanghai revealed a dedicated display area for fashion jewelry for the first time, bringing a great many of transactions and attracting a large number of visitors and buyers. The number of brands in this dedicated area has increased to 27 this season, a growth rate of 50%.

 

By continuous exploration and trying in the pursuit of selective innovations, Showroom Shanghai will capture the market trends more accurately to achieve steady growth and maintain the growth of the designer brands in adversity.


POSTED ON : Mar 04, 2019

2019年3月30日至4月2日,时堂Showroom Shanghai 2019秋冬服装服饰展会,将于上海展览中心西一馆开展。全新一届的时堂,将迎来5周年的庆典,较之上一届,展场面积翻倍扩容至7146平米。

这次,时堂从400多个申请品牌中,遴选出了154个优秀品牌,在展场面积翻倍的前提下,参展品牌的数量仅比上一届多37%。其主要原因是,不少品牌的参展面积较以往扩大不少。其中,参展面积扩大30%以上的复展品牌,占到了全部复展品牌的36%。

时堂除了坚守一贯的高品质标准,同时也秉持每届保持至少30%的新品牌入驻率,以保证时堂的新鲜感。这一次,随着规模的扩大,时堂一举解决了原先由于市场供应不足而导致新品牌进不来的问题。全部154个参展品牌中,新品牌占到了47%,几近一半。这些新品牌中,不乏在市场上已有一定影响力的国内外品牌,以及一部分团队、背景与当前业绩均过硬的新晋品牌。

配饰比重的扩大也是此次时堂的亮点,占全部参展品牌的33%。其中,除了为时堂原本的实力版块包袋,开设了专区外,全新开设的时尚首饰专区,一举增加到了21个品牌。而诸如像是国际袜子品牌Happy Socks,以及国内旅行方式独立设计品牌ITO的参与,也丰富了时堂参展品牌的品类。

从风格上而言,这次时堂明显的改变是运动风格的大幅度提高。UOOYAA品牌的运动线将在时堂亮相。不少品牌身上的运动、街头元素显著。值得一提的是,时尚感强烈的专业运动品牌Particle Fever(粒子狂热),也加入了时堂的阵容,其线上、线下店铺与买手店的业绩都不容小觑。

纵观本届时堂,一个显著的特点就是参展品牌的商业体量很大。第一届时堂的参展品牌,年营业额总和为4400万元。而即将到来的全新一季,这一规模据不完整统计,已扩大至22亿,整整翻了50倍。拥有至少一家独立店铺,具有一定商业基础的品牌已占到全部品牌总数的25%。这说明,过去的5年是设计师品牌不断成长的5年,同时也能看出越来越多新入驻时堂的品牌,也不仅仅将自己定义为“设计师品牌”,而正朝着更成熟、更具商业价值的设计品牌方向在努力。与此同时,时堂本身也从“设计师品牌”展会,一步一步地蜕变为“设计品牌”的集中展示平台。


In West-1 Hall of Shanghai Exhibition Center, Showroom Shanghai will stage its 2019 Autumn & Winter Show from March 30 to April 2, 2019. Showroom Shanghai will be celebrating its 5th anniversary on this 7,146m2 of exhibition space, doubling its previous area.

Showroom Shanghai picks out 154 premium brands from over 400 applicant brands. With doubled exhibition space, the number of brands grows just 37% over the previous year. This is because many brands are expanding their presence at the event. 36% of all the returning brands have their exhibition space at least 30% larger than the previous year.

Alongside living by its all-time high quality standards, Showroom Shanghai always sees that every exhibition shall include a minimum of 30% new participant brands, to lend freshness to the show. With a much greater exhibition area, Showroom Shanghai gets over the dilemma of including new brands and insufficient space. Close to half (47%) of the 154 participant brands are newcomers, including a few established domestic and foreign brands as well as new brands with strong teams, background and performance.

Another highlight of the event is the importance attached to accessories, accounting for 33% of all participant brands. Apart from the dedicated zone for bags, an existing powerhouse of the event, Showroom Shanghai will also feature a zone for jewelries, with a total of 21 new fashion jewelry brands. Adding to the diversity of showcasing categories is an assortment of other accessory brands, such as Happy Socks, an international hosiery brand, and ITO, a domestic independent design brand of travel-style.

In terms of style, a notable change is that the sportswear gets way more manifest this time. The sports line of UOOYAA will be unveiled at this event. Lots of brands feature sports and street wear elements. Here’s another thing worth noting. Particle Fever, a professional sports brand with a strong fashion touch, has joined us at Showroom Shanghai. What PF has achieved with its on-line and off-line stores and boutiques is something you will find impressing.

A notable feature of this year’s Showroom Shanghai is the gigantic commercial volume of the participant brands. For the inaugural exhibition, the aggregate annual turnover of all the participant brands was RMB 44 million. While for the upcoming season, according to incomplete statistics, this figure has grown by 50 times to 2.2 billion. Of all the participant brands, 25% have at least one independent store and enjoy a sizable commercial base. This suggests that the last five years have been a period of steady growth for the designer brands, and that an increasing number of Showroom Shanghai newcomers have expectations beyond just “designer brands”. More importantly, they are working their way towards more commercially valuable design brands. In the same way, Showroom Shanghai has been transformed from a “designer brand” exhibition into a centralized display platform for “design brands”.

































POSTED ON : Sep 29, 2018

2018年10月13日至16日,时堂 Showroom Shanghai 2019 spring/summer将于上海展览中心西一馆一楼开展,而这也是时堂的整整第10届展会。

今年,线下实体零售出现回暖的趋势,并通过不断的调整,逐步强化优势,重拾消费者的青睐。线下店铺销售业绩的稳步提升,自然迎来新一拨的开店潮及店铺规模的扩张。在此番利好条件下,各大品牌纷至沓来入场占位,而一些已经拥有不少独立店铺,颇具规模的品牌,也不约而同地选择回归。这使得时堂的品牌组合,空前的强大。 

据统计,本次时堂共收录参展品牌112个。其中男装品牌达到15家,配饰品牌占比攀升至19%。同时海外品牌也再创新高,占到参展总数的40%。可以说,时堂也通过沉淀和探索与时俱进、精益求精,朝着以客户导向的市场趋势不断前行。并且在商业模式、经营策略、空间布局、服务体验等多个维度上给到参展品牌最大的助益。

据悉,随着时堂跨过第五个年头,也将面临再一次的全面升级。自第11届开始,时堂 Showroom Shanghai将扩大规模,以期服务好更多的品牌、买手及专业人士,敬请期待。

Showroom Shanghai 2019 Spring/Summer Exhibition (the 10th exhibition of Showroom) will be held on the first floor of the West Hall of Shanghai Exhibition Center from October 13th to 16th, 2018.

This year, offline retail shows signs of recovery and gradually grows strong and regains the favor of consumers through continuous adjustments. The steady increase in sales of offline stores ushers in a new wave of store opening and the expansion of store size. Under these favorable conditions, numerous major brands have come to the exhibition, while a group of well-established brands with a number of independent shops happened to return together, making the brand combination of Showroom more powerful than ever.

According to statistics, 112 exhibitors are due to show up in this exhibition, among which, the number of men's wear brands reaches 15, and the proportion of accessories brands climbs to 19%. At the same time, the number of overseas brands reaches a new height, accounting for 40% of the total number of exhibitors.  Endeavoring to keep pace with the times and strive for excellence through accumulation and exploration, Showroom spares no effort to stay abreast of the trend of the customer-oriented market, and to deliver the greatest benefit to participating brands in terms of business model, business strategy, spatial layout and service experience.

Reportedly, upon its fifth anniversary, Showroom Shanghai will have another comprehensive upgrade and be expanded to serve more brands, buyers and professionals starting from the 11th exhibition. Please look for more to come.




















POSTED ON : Mar 12, 2018


2018年3月30日至4月2日,时堂Showroom Shanghai (以下简称“时堂”)2018秋冬系列服装服饰展,在上海展览中心西一馆举办。 

历经4年的沉淀,时堂已聚集起来自全国各地,稳定的3000多名专业观众。时堂不仅仅是国内独立设计师与设计品牌showroom的开拓者,也以其精准的高端定位,成为业内领先的精品展会。此次展会,主办方从近300个申请展位的品牌中,筛选出98个,其中多为专注于产品,且具成长潜力的设计品牌。其中,首次参加时堂的新品牌,占总量30%,能持续给市场带来新鲜感。海外品牌的比例小幅上涨,达36%。此外,根据市场调研的结果,本届时堂首次开辟男装专区,对占比15%的男装品牌进行集中展示,以适应市场对男装品牌需求的上升趋势。

时堂作为一个开放的平台,并不仅仅满足于一年两次,在上海时装周期间举办的展会。时堂提出了“向外走、向上走、向源头走”这3个全新的方向,并为之安排了更为丰富的活动。

顾名思义,“向外走”是带国内品牌走向国际市场。本季时堂,小试牛刀为BAN XIAOXUE品牌在巴黎时装周期间,开设品牌独立showroom,接待全球买手。

“向上走”则指的是时堂跳脱开单一的品牌与买手客户的桥梁功能,深入时尚文化的核心。因此,时堂与当代艺术地标——上海当代艺术博物馆(MoCA),联合开创了 “Fashion in Museum”这一活动平台。打头阵的是3月22日至4月9日,在MoCA举办的《情迷蕾丝》(The Lace Review)时尚工艺展。此展梳理了法国北部上塞纳地区14间顶尖蕾丝工坊,其中不乏为奢侈品大牌与皇室御用的蕾丝工坊。精湛的蕾丝制作技艺,以艺术化的表现方式,呈现给专业观众,相信普通时尚爱好者也能近距离地感受到蕾丝工艺之美。3月29日,在MoCA,纽约FIT博物馆馆长兼策展人、时装学专家Valerie Steele,京都服饰文化服装研究院院长、策展人深井晃子,以及V&A博物馆资深策展人Sonnet Stanfill,将汇聚一堂,共同探讨时尚策展、从博物馆空间到商业空间的呈现,以及中国品牌如何进入国际知名博物馆收藏的途径等议题。3月31日的另两场论坛,将围绕“如何策划一场时装展”,以及“中法传统工艺的保护”这两个主题来展开讨论。到场嘉宾将包括丹佛艺术博物馆策展人,Dior设计艺术大展联合策展人Florence Muller,以及开云集团可持续发展事业部主席等各界大咖。丰富多彩的“Fashion in Museum”系列活动,通过艺术、社会、传统、可持续发展等人文视角,站在制高点,关照整个产业。

“向源头走”的计划起始于,时堂对已有22年历史的“中华杯”国际服装设计大赛的支持。今年,全新启程的“中华杯·太酷大学生毕业季服装设计大赛”,共计收到1000余份报名参赛设计方案。近20位专业评委,从中筛选出了30位优胜者。这些时装设计的未来中坚力量,将在时堂举办期间,带着制作完成的时装产品,与大咖评委面对面,从中进一步甄选出大奖得主。同时,大赛也希望通过与时堂的合作,让优秀的学生设计师,感受到商业的氛围,能更好地将商业与艺术设计完美地结合在一起。此外,时堂也将不断和专业的院校,以及培训机构展开深入合作,全方位地助力未来服装产业的中坚力量。


In the West-1 Hall of Shanghai Exhibition Center, Showroom Shanghai is to stage its 2018 Autumn & Winter Collection Show from March 30 to April 2, 2018.

After 4 years of preparing itself, Showroom has attracted a stable professional audience of over 3,000 from all around China. Not only is Showroom a trailblazer of showroom for independent Chinese designers and brands, but it has emerged as a leading premium exhibition in the industry thanks to its high-end positioning. Handpicked by the sponsor from close to 300 applicant brands, the 98 exhibitors are mostly design brands that are committed to products and with promising growth potential. Among them, first-time participating brands account for 30%, which are poised to imbue vitality into the market. Overseas brands contribute 36% to the total number with a slight growth. This year, based on a market survey, Showroom Shanghai creates for the first time a special exhibition zone for men’s wear, which groups and showcases men’s wear brands that represent 15% of all the participating brands, in response to growing market demand.

Showroom Shanghai, as an open platform, aspires to more than the exhibitions held twice a year during Shanghai Fashion Week. Epitomizing its vision in “Going out, going up, and going to the source”, it has organized a number of relevant events.

“Going out”, as the name implies, is to bring domestic brands onto the international market. In this season, Showroom Shanghai provided BAN XIAOXUE with its own brand showroom during Paris Fashion Week as a debuting brand, to welcome buyers throughout the globe.

By “going up”, Showroom Shanghai determines to do more than relying solely on its role as a bridge between brands and buyers in an attempt to venture into the spotlight of the fashion culture. To this end, Showroom Shanghai creates a platform of events called “Fashion in Museum” in coalition with a fashion landmark, Museum of Contemporary Art, Shanghai (MoCA). The first to debut is the Lace Review, a fashion artwork show staged at MoCA from March 22 to April 9, where there are 14 top lace workshops from Hauts-de-Seine in northern France to be showcased, quite a number of which are well-established names in the luxury industry and among royal families. Exquisite lace workmanship is not only to be presented to professional viewers as works of art, but also to be put in close contact with ordinary fashion lovers. Valerie Steele, curator and director of the Museum at FIT in New York, Akiko Fukai, chief curator of the Kyoto Costume Institute, and Sonnet Stanfill, renowned director of V&A Museum, will be meeting on March 29 at MoCA, to explore, among others, fashion show, presentation of museum space and commercial space, and how Chinese brands could find their way into internationally recognized museums. Two additional forums, to be held on March 31, are centered on “How to plan a fashion show” and “Preservation of Chinese and French traditional workmanship”. Attending guests include a couple of VIPs in the industry, like Florence Müller, head curator at Denver Art Museum and co-curator of current Dior exhibition in Museum of Decorative Arts in Paris, the chairman of the Sustainable Development Division of Kering Group, etc. The rich array of “Fashion in Museum” events are of great relevance for the entire industry from multiple humanistic perspectives including art, society, tradition, and sustainable development.

The program of “Going to the source” stemmed from Showroom Shanghai’s support for “China Cup” International Costume Design Competition, a contest with a history of 22 years. This year, “China Cup · TECUL College Graduation Season Costume Design Competition”, on a fresh start, received over 1,000 competing designs, from which nearly 20 professional judges picked out 30 winners. During Showroom Shanghai exhibition, these winners, the backbones for fashion design in the future, will bring with them their newly completed designs to the judges, who will be determining the winners for the grand prize. Meanwhile, it is the hope of the competition host that the cooperation with Showroom Shanghai could enable excellent student designers to personally experience the commercial atmosphere so that they may know how to make an ideal combination between commerce and design. Furthermore, Showroom Shanghai is to continue with its in-depth cooperation with fashion colleges and training institutions in an all-round support for backbone designers of the future costume industry.





POSTED ON : Sep 08, 2017


2017年10月14日至17日,时堂Showroom Shanghai将继续在上海展览中心西一馆举办2018春夏季服装服饰展。作为上海时装周所极力打造的“亚洲最大订货季”的重要组成部分,时堂继续巩固其在本土高端时装市场上的领先地位。

今年4月,正值时堂三周年之际,正式落户了上海展览中心,极大地提升了观展体验。全场面积达3600平米,成为最受成熟品牌欢迎的精品展会。经历了3年的积淀,时堂已稳定了3000人规模的专业观众,涵盖买手、品牌、媒体、投资方等等产业精英,其中专业买手占到观众的半数,给予参展方可观的收获。而时堂相对市场化程度较高的品牌组合,也给予专业买手丰富的选择空间。

2018春夏季的时堂,将继续保持一贯高水准的品牌组合,在众多展位申请品牌中,挑选出了风格不同的93个品牌,以满足不同零售渠道的需求。越来越多的海外设计品牌,将时堂看作是打入中国市场的第一站。本届时堂,海外品牌比例高达26%,其中不乏已拥有上百家渠道的成熟商业设计品牌。配饰品牌有每届上升的趋势,本届已占到四分之一席,成为市场上最受追捧的品类。而男装则小幅攀升至11%的比例,但这个数字在未来将会继续上升,已有不少零售商有意开设男装专门买手店。

与市场、品牌一起坚实成长,是时堂3年来未改的初心。

Showroom Shanghai will host the 2018 Spring & Summer collection exhibition at the West No.1 Hall of Shanghai Exhibition Center from October 14 to October 17, 2017. As an important constituent of “the largest order season in Asia” featured in Shanghai Fashion Week, Showroom Shanghai will spare no efforts in consolidating its leading position in the local high-end fashion market.

This April, Showroom Shanghai is officially set up at Shanghai Exhibition Center at its third anniversary, enhancing viewers’ experience tremendously. The exhibition, covering an area of 3,600m2, has become the most popular showroom with matured brands. Three years of accumulation has endowed Showroom Shanghai with a steady audience of 3,000 professional visitors, including elite representatives of fashion buyers, brands, media, and investors, among which, professional buyers have accounted for half the number, creating values for the participants in the meantime. Additionally, Showroom Shanghai has also offered professional buyers the broad space from which to choose brand portfolio of high marketization degree. 

Showroom Shanghai 2018SS will keep a high-stand brand portfolio. Ninety-three brands of different styles are singled out from many booth applicants for different retail requirements. More and more overseas design brands, which have come to regard Showroom Shanghai as their doorway into Chinese market, account for 26% at this upcoming show, including matured business design brands that have already owned hundreds of sales channels. Accessory brands, which have been on at the rise with each expo, account for 25% this time, and have become the most sought-after category. For men’s wear, the percentage is up slightly to 11%, but will keep rising amid aspiration of many retailers to open select shops for men’s wear. 

Growing steadily together with markets and brands has always been Showroom Shanghai’s initial intention these three years.  




POSTED ON : Sep 07, 2017

“时堂 Showroom Shanghai” 迎来了第三个年头!2017秋冬系列服装服饰展将于2017年4月8日至11日,在上海展览中心西一馆1楼举办。

时堂正式亮相于2014年的4月13日,经过3年的实践,日益清晰了自己的定位——从独立设计师出发,聚焦具有商业拓展潜力的中高端新兴时装品牌,成为中国时装产业消费升级的助推器。

3岁生日之际,时堂迎来了形象大升级,落户市中心的历史建筑——上海展览中心。整个展会的面积扩大将近一倍,达3600平米——更宽敞的公共空间,全面提升观展体验。最具成长性的新锐时装品牌,与这栋最辉煌的历史建筑,将产生跨越时间的对话。

此次时堂展会的展场设计,由青年建筑师洪人杰先生操刀。他走访了上海展览中心附近的四明邨、明德里和常德公寓等等颇具特色的里弄建筑。他并没有试图复制这些传统的商业空间,“取而代之的是打破僵化的介面,将那些被厚墙、大马路和以往的邻里尺度,透过转化并置入时堂展会。”

除了形象的全面升级以外, “时堂Showroom Shanghai”和上海时装周正式联姻,成为上海时装周官方展会。时堂希望能与上海时装周这一中国最具影响力之一的平台,深入合作,一同深耕本土市场。

2017秋冬系列展示,时堂总共吸引70余个品牌参展,可以说是时堂创立以来规模最大的一次,更多的新生品牌注入进来,相信会有一场全新的视觉盛宴,呈现给每一位时堂的参观者。与此同时,生活方式和配饰类型的品牌也是本届的中流砥柱,以顺应近期市场对配饰品类的不断扩大的需求。

此外,在本届时堂展会,将携手“界面新闻”,在现场做6场高端产业论坛。“界面新闻”时尚版块的年轻编辑记者团队,以其专业素养,不断输出与众不同的产业视角和思考,这点与时堂的态度高度契合。该系列论坛将以“新秩序New Order”为标题,邀请业内扛鼎人士,在新的商业、传播环境下,共同探讨如何完成国内品牌的升级换代,并更好地构建未来的新常态。

New Image for Showroom Shanghai 17AW Collection Exhibition  to Create a Headline IP in the Industry

Going into its third year, the 2017 A/W collection exhibition, owned by Showroom Shanghai, will run on the first floor of the West No.1 Hall of Shanghai Exhibition Center from April 8-11, 2017.

After three years of practice, Showroom Shanghai, which made its debut on April 13, 2014, has been clear about its own position—focusing on emerging high- and medium-end fashion brands with business development potential through the lens of independent designers, thus making it a catalyst for consumption upgrading of the Chinese fashion industry.

In the run up to its third birthday celebration, Showroom Shanghai is significantly upgrading its image by staging its show at Shanghai Exhibition Center, a downtown historic building. Nearly doubling its floor size, the new show will reach 3,600sqm, with an enlarged public area to enhance the viewers’ experience. Here, the most potential emerging fashion brands are bound to have a dialogue with this magnificent historic building across time.

The venue is designed by Mr. Hong Renjie, a young architect who has paid a special visit to distinctive buildings along linong (lanes and alleys) near the Shanghai Exhibition Center, such as Simingcun, Mingdeli and Changde Apartment. Instead of attempting to replicate traditional commercial space, he “tried to break free from stereotypical patterns, and convert and integrate thickened walls, roads and neighborhood scale into the venue.”

Apart from a whole-new image, Showroom Shanghai, in partnership with Shanghai Fashion Week, positions itself as the official show. It is the hope of Showroom Shanghai to deepen cooperation with Shanghai Fashion Week, one of the most powerful platforms in China, to focus on local market.



POSTED ON : Sep 06, 2017

2016年10月14日晚8点,3个参加“时堂 Showroom Shanghai”展会的品牌,Black Spoon、Liang Xue,以及Lost General,于上海新天地时尚举办小型展示活动(presentation)。

这是上海时装周官方活动之外的独立展示,旨在加强时堂订货环节的品牌形象展示。小型展示活动,不同于时装秀,它形式更轻松,与观众的距离更近。Black Spoon与Lost General均有模特现场展示各自2017秋冬最新系列,Liang Xue则选择用静态展览的方式。时堂作为本次活动的主办方,第一次尝试,用更为轻便的presentation的方式,为有需要增加品牌形象展示环节的设计师品牌,提供增值服务。

这3个设计师品牌各具特色,与时装周主秀场的设计师与品牌气质不同。Black Spoon曾连续3次参加上海时装周发布,并获得一致好评,这次设计师白莫媞想用更为独立,更能完整表现自己品牌形象的方式来做一次实验;Liang Xue则担任Decoster-Men品牌设计师,拥有丰富的设计经验,这次她第一次用自己的名字创设品牌,对外发声,可以看到她在男女装领域成熟而又异质的独特表达;Lost General的创始人则为时堂的创始人之一,为中国第一代买手店TIPS的经验者尹家圣,他将自己在行业内的多年市场经验,与个人强烈的摇滚风格结合在一起,为市场带来一股充满力量的系列。

这一独特的展示环节,丰富了上海时装周期间的周边活动,补充了品牌不同的发布需求与形式。同时,活动本身也为即将开幕的时堂展会开启了序幕。

Showroom Shanghai will hold its 2017 Spring & Summer Fashion Show from October 16 to 19, 2016 at Xintiandi Style. Once again, Showroom Shanghai will stage this fashion show near the main venue of Shanghai Fashion Week to provide the much sought-after locations for interested brands.

The 2017 SS show will witness over 60 brands coming from Hong Kong, Taiwan, South Korea, Japan, Canada, US and UK, and among them most are local designer brands.

There will be 38 brands making their debut at this show, accounting for over half of all the brands. Compared with last year, the brands this year strike a more conspicuous tone of variety and dynamism, highlighting practicality and suitability for different occasions. Designers are more bent on articulating their ideas by mixing fabrics and alternating compositions in rather simple designs. Meanwhile, the prices of leading products see a slight decline, ranging from RMB 1,200 to 5,000. Co+Co by Coco Rocha founded by super model Coco Rocha is a good example. Fresh from its journey at New York Fashion Week, the brand has wasted no time to hurry to Showroom Shanghai, interpreting its idea of the “sport chic”.

This year, we have made a bold try to introduce more men’s fashion brands to the show, a gesture to address the issue of women’s fashion brands dominating previous sessions. We have partnered the GQ magazine, the firm advocate of men’s fashion brands in China, and invited Sankuanz, Sean Suen, Chuang Qu and Uma Wang to the show. With endorsement of the international perspective of GQ, we aim to explore the possibility of using retail terminals to promote men’s fashion brands, and showcase the talent of China’s pioneering men’s fashion designers to the clients and therefore boost their confidence.

During the last two years, Showroom Shanghai has gradually shifted its focus to further exploration of upstream and downstream industry chains and have, thus, curtailed its efforts in more superficial aspects. The statistics of April this year showed that the number of buyers accounted for 70% and exhibiting brands were able to add 3~10 new clients at each session. It’s fair to say that Showroom Shanghai has achieved the goal of attracting clients at an initial stage, and now moved towards improving performance-based KPI, as well as building reputation for itself and at the retail terminal. In the future, we plan to systematically sort out the retain terminals nationwide and do our homework to connect brands to thousands of buyer stores. We will help brands to develop their target clients and provide value-added services such as training &guidance at retail terminals. On top of all this, there will be concrete measures to take on the persistent issue of the agenda of Shanghai Fashion Week lagging behind the production cycle, and the need for bringing in pre-spring and pre-autumn series.



POSTED ON : Sep 06, 2017

2016年4月11日至15日, 时堂Showroom Shanghai 2016秋冬时装展依然会在与上海时周秀场一箭之遥的新里新天地正式对外开放。

2014年4月,时堂Showroom Shanghai横空出世,成为国内链接设计师、品牌与全国买手店的桥梁。短短两年来,随着上海的showroom呈几何数级爆发,但“时堂”依靠其卓越的表现,站稳上海showroom的第一品牌宝座。被三位创始人重新定义,从单纯设计师、品牌与零售终端的桥梁功能,过渡到了中国时装产业消费升级的助推器,呼应了李克强总理在政府工作报告中所提及的 “个性时尚”,“线上线下互动”,以及“推动实体商业创新转型”。因此,今年“时堂”最重要的发展在于其衍生企业的创立。时庄Stron作为时堂第一个面世的子企业,旨在品牌的各个阶段提供痛点解决方案。最基础的服务便是品牌的分销代理。从2015年春夏季开始“时堂”便负担起了Y’s Yohji Yamamoto的中国区分销代理业务,如今这一阵营已扩散到了多个品牌,其中包括颇受市场关注的Ms MIN,冉冉上升的Black Spoon,以及即将首次亮相于”时堂”展会的两匹黑马:设计师品牌A Tentative Atelier和设计品牌“里白”。此外,汇集Hermes经验与资金,与本土手工艺传统的“上下Shangxia”品牌也交由时庄来执行其全国分销代理。

每个品牌的发展阶段不同,其痛点亦有不同,时庄亦涉足生产环节,在降低生产成本,提高产品质量等方面,给予品牌更殷实的支持。而针对全国发展水平层次不齐的零售终端来说,时庄也提供咨询顾问服务。为更多高素质的零售商提供一揽子痛点解决方案。

而为了给“时堂”的客户们提供电子商务解决方案,即将在“时堂”展会期间正式上线网络销售平台2manyshop.com。这一全新的电子商务模式,结合le “时堂”丰厚的买手店与品牌资源,以及来自net-a-porter的中国技术和运营团队的国际经验。许多高素质的店铺集合了国际国内许多优秀的品牌,却囿于经营地。2manyshop帮助优质的店铺和精选品牌,将他们的好货搬到网上,打破时间地域规制,面对全国各地的消费者。值此2manyshop上线的机会,BAN XIAOXUE、Black Spoon以及deepmoss品牌将会在2manyshop开辟品牌专区,走秀结束后,第一时间向消费者开启2016秋冬秀款的预订服务,以解消费者漫长等待之渴。而日本前卫男装品牌Number (N)ine也将在2016秋冬季重新复刻2006秋冬的经典秀款,并在2manyshop上接受消费者的预订。

Showroom Shanghai will hold its 2016 Autumn & Winter Fashion Show from April 11 to 15, 2016, again at Xinli Xintiandi, a stone’s throw from the venue of Shanghai Fashion Week.

The April of 2014 saw the birth of Showroom Shanghai, which has later become a hub linking domestic designers, brands and select shops nationwide. In a short span of just two years, the number of showrooms in Shanghai has exploded, but Showroom Shanghai still holds onto top spot with its enviable performance. After being redefined by its three founders, Showroom Shanghai has now evolved from a simple hub of designers, brands and retail terminals to a booster of consumption upgrade in Chinese fashion industry, echoing Premier Li Keqiang’s call for “individualistic fashion”, “online and offline interaction” as well as “accelerating entity commerce innovation and transformation” in the government work report.Thus, topping Showroom Shanghai’s agenda this year is the establishment of derivative businesses. As the first subsidiary of Showroom Shanghai, Stron commits itself to providing solutions to critical problems a brand faces at various stages. The most basic service is distribution agency. Since spring and summer in 2015, Showroom Shanghai has acted as a distributor for Y’s Yohji Yamamoto in China. This camp has now expanded to include multiple brands, including the attention-getting Ms MIN, the rising Black Spoon, and the two dark horses making their debut at this Showroom Shanghai show: designer brands A Tentative Atelier and LEON BRAND. In addition, Shangxia brand, combining rich experience and capital from Hermes with local craftsmanship tradition, will task Stron with its national distribution.   

Depending on which stage it is in, a brand may face different challenges. By maintaining a presence in production, Stron is well positioned to provide much sought-after support for cost reduction and quality improvement etc. For retail terminals at their own development levels throughout the country, Stron can meet their needs with consulting services, and for more professional retailers, it has one-stop solutions tailored for their specific problems.To provide e-commerce solutions for the customers of Showroom Shanghai, 2manyshop.com, a Web-based sales platform, will be launched during the Showroom Shanghai show. This brand new e-commerce model combines the advantage of ample select shops and brand resources of Showroom Shanghai with the international expertise of Chinese technical and operation team from net-a-porter. A great number of prominent shops that curate numerous outstanding international and domestic brands are handicapped by a limited operating space. 2manyshop is designed to help these shops and selected brands to show their goods online, thus removing time and space restrictions and appealing to consumers from every part of the country.

Taking advantage of this new 2manyshop, BAN XIAOXUE, Black Spoon and deepmoss will launch their own sections on the platform, accepting reservations for 2016 Autumn and Winter series immediately after the show. This should spare consumers from the otherwise lengthy wait. Besides, Number (N)ine, a vanguard Japanese male fashion brand, will duplicate their 2006 autumn and winter show featured collection during the 2016 autumn and winter season, and accept reservations from consumers via 2manyshop.




POSTED ON : Sep 06, 2017

2016年4月11日至15日, 时堂Showroom Shanghai 2016秋冬时装展依然会在与上海时周秀场一箭之遥的新里新天地正式对外开放。

2014年4月,时堂Showroom Shanghai横空出世,成为国内链接设计师、品牌与全国买手店的桥梁。短短两年来,随着上海的showroom呈几何数级爆发,但“时堂”依靠其卓越的表现,站稳上海showroom的第一品牌宝座。被三位创始人重新定义,从单纯设计师、品牌与零售终端的桥梁功能,过渡到了中国时装产业消费升级的助推器,呼应了李克强总理在政府工作报告中所提及的 “个性时尚”,“线上线下互动”,以及“推动实体商业创新转型”。 

因此,今年“时堂”最重要的发展在于其衍生企业的创立。时庄Stron作为时堂第一个面世的子企业,旨在品牌的各个阶段提供痛点解决方案。最基础的服务便是品牌的分销代理。从2015年春夏季开始“时堂”便负担起了Y’s Yohji Yamamoto的中国区分销代理业务,如今这一阵营已扩散到了多个品牌,其中包括颇受市场关注的Ms MIN,冉冉上升的Black Spoon,以及即将首次亮相于”时堂”展会的两匹黑马:设计师品牌A Tentative Atelier和设计品牌“里白”。此外,汇集Hermes经验与资金,与本土手工艺传统的“上下Shangxia”品牌也交由时庄来执行其全国分销代理。

每个品牌的发展阶段不同,其痛点亦有不同,时庄亦涉足生产环节,在降低生产成本,提高产品质量等方面,给予品牌更殷实的支持。而针对全国发展水平层次不齐的零售终端来说,时庄也提供咨询顾问服务。为更多高素质的零售商提供一揽子痛点解决方案。

而为了给“时堂”的客户们提供电子商务解决方案,即将在“时堂”展会期间正式上线网络销售平台2manyshop.com。这一全新的电子商务模式,结合le “时堂”丰厚的买手店与品牌资源,以及来自net-a-porter的中国技术和运营团队的国际经验。许多高素质的店铺集合了国际国内许多优秀的品牌,却囿于经营地。2manyshop帮助优质的店铺和精选品牌,将他们的好货搬到网上,打破时间地域规制,面对全国各地的消费者。

From October 15th to 19th 2015, Showroom Shanghai 2016 Spring/Summer collections, the 4th session of Showroom Shanghai will open to the public at the fifth and sixth floor of THEHOUSE, Xintiandi.

The exhibiting brands are still the biggest highlights of this show. In addition to our loyal client Y’s Yohji Yamamoto, a number of locally renowned brands formed a powerful cohort, representing the elite class of Chinese designers. To name but a few, Fake Natoo, Neither Nor, Vmajor, Simon Gao, Injury, Matchbox, Black Spoon, Muse Handmade, rfactory… Among the long list of exhibiting brands, Number (N)ine, forced into closure as early as the autumn of 2009, announces its whirlwind return by reproducing its acclaimed collections.

We have always been devoted to building Showroom Shanghai into an international brand. Driven by this vision, we try our best to act as a full industry platform for designers from home and abroad and never cease our steps in the process of expanding and enriching. We set up the upstream to downstream arrangement in efforts to shape the chains of fashion industry. By joining hands with senior professionals and producers, a one-stop service platform was constructed to provide manufacturing and channels. Liberated from multifarious tasks, designers can exclusively concentrate on designing and brand image. Showroom Shanghai has also cooperated with an experienced e-commerce team to build a nation-wide online sales platform.

This is the fourth session of Showroom Shanghai. By deepening collaboration with international brands, international showrooms and agencies, Showroom Shanghai has become China’s top release and order-placing platform for independent domestic designers.


POSTED ON : Sep 06, 2017

2015年4月5日至15日,已经创立整1年的“时堂 Showroom Shanghai”将再度携手上海新天地,于旗下物业“企业天地3号”,举办设计师品牌2015秋冬时装展示活动。

本次活动,国际品牌和国内品牌区分开为两场。4月5日至9日为国际品牌专场;4月11日至15日为国内品牌专场。经过去年一年的努力,时堂已当之无愧地成为国内独立设计师的最佳发布与订货平台。从2015年开始,时堂将逐步扩大国际品牌的引入,以及国际性showroom与代理机构的深度合作。

国内品牌中,Banxiaoxue、Sankuanz、Fake Natoo、Vmajor、Nor、Simon Gao、R Factory等国内著名设计师品牌,都是连续参加3届时堂的实力品牌,代表了中国独立设计的最高水平;从2015春夏开始加入时堂的Ma by Ma、Black Spoon、Ware Zhang、M. Essential、Hui by Eran Hui、Awaylee、Muse Handmade等将再战江湖。一大批设计和产品都更成熟的国内新兴设计品牌也将第一次在时堂亮相。这也预示了,时堂将逐步增加“设计品牌”的比重,以满足市场对这个区间产品的饥渴。

此外,作为中国最领先的时尚生态平台,为时尚品牌及零售商提供卓有价值的服务是时堂一贯的宗旨和使命。2015年,时堂正式推出“时堂中国时尚公益基金”项目,希望以此为核心持续推动中国时尚设计品牌和本土时尚零售商的发展。每年两期的买手培训课程免费参加项目,是“时堂中国时尚公益基金”率先推出,旗下针对本土多品牌买手店的公益项目,以解决买手店在中国快速发展,与人才短缺之间的矛盾。更多针对设计师与品牌的扶持计划,也将从今年下半年开始,陆续分批推出。

On April 5-15, 2015, one-year-old Showroom Shanghai will stage its 3rd session event at Tower 3, Corporate Avenue, Shanghai. The event will be dedicated for 2015 autumn/winter collection.

 

The event begins by the international brand session from April 5th to 9th and followed by the domestic brand session from April 11th to 15th. Thanks to the efforts of the past year, Showroom Shanghai has become China’s top release and order-placing platform for independent domestic designers and buyers. From 2015 on, Showroom Shanghai will gradually increase the number of foreign brands and strengthen its cooperation with international showrooms and brokers.

 

As China’s most advanced fashion platform, Showroom Shanghai is committed to providing valuable service for fashion brands and retailers. In order to help with the growth of Chinese fashion designer brands and retailers, Showroom Shanghai has launched a program titled “Showroom Shanghai Fashion Public Welfare Fund for China” in 2015. With a view to cultivating China’s buying talents, the program offers two sessions of free buyer training each year. Besides, more designer assistance programs will be launched since the second half of this year.


POSTED ON : Sep 06, 2017

2014年10月19日至23日,“时堂 Showroom Shanghai”将在上海时尚地标新天地湖滨道购物中心举办第二届设计师品牌2015春夏系列的展示活动。整个活动为期5天,占地面积达3000平方米,吸引了超过70个国内外品牌,其中包括女装、男装和配饰。“时堂 Showroom Shanghai”作为中国第一家专业showroom,看重设计师品牌原创性、独特设计与市场可接受度的平衡性、品牌的商业可持续性等指标,在设计风格上的包容度较之第一届会更大。随着“时堂 Showroom Shanghai”规模和领域的扩大,一方面仍会坚持推广更多的中国独立设计师品牌,同时也会把更多的国际品牌带入中国市场。这次,Y’s Yohji Yamamoto品牌将第一次在中国市场公开面对买手和经销商。

除了Y’s的震撼登场外,设计师上官喆将在“时堂 Showroom Shanghai”首次展示其女装品牌Ze Studios;工艺难度与做工可与一线大牌比肩的本土男装品牌Skin Art Series,以及全手工制作的骷髅形包包品牌Muse Handmade都将通过这一平台首次向市场推出。由此可见,“时堂 Showroom Shanghai”不仅是个吸引大牌的平台,更是一个向本土市场,乃至全球市场推介高水准新人、新品牌的平台。这次活动突破了showroom仅仅联系设计师、品牌与买手、经销商、媒体的固定模式,特别增加了“厨房”版块,引入了时装产业链的各个环节,来为设计师做服务。“时堂”取谐音“食堂”,食客们看菜下单,但做菜的“厨房”却不为世人看到。这次“时堂”,吸引了提供3D配饰打印服务、时装生产解决方案供应商等周边服务面对设计师,更方便整个产业提升质量以及创新能力。尤其值得一提的是由“例外”品牌和方所的创始人毛继鸿与香港艺术家又一山人合作的品牌YMOYNOT也加入了“厨房”版块,将以开放的心态与各个有潜力的设计师开启未来的合作。

由此,第二届的“时堂 Showroom Shanghai”慢慢呈现出了其核心价值——通过提供覆盖品牌化营运各领域的服务,帮助独立设计师建立成功的时尚品牌,进而使之成为中国时装产业的创新引擎。

Dedicated for 2015 spring and summer collections, the 2nd session of Showroom Shanghai was held on Oct.19-23, 2014. Compared with the 1st session (2014 autumn and winter collection show), which was held in April of the same year, the 2nd session featured a greater number of participants, higher sales and more international involvement.

Different from the 1st session, which focused domestic brands, the 2nd session saw a greater number of foreign brands. More than 30 global brands, including Y’s Yohji Yamamoto, Made in Heaven, PPQ, and Ground Zero, and 4 international Showrooms participated in it. Yohji Yamamoto, especially, opened its first showroom outside of Paris and Tokyo in the past 40 years. More than a dozen famous buyers from the US and Japan showed up at the event, including American Rag, H Lorenzo and Via Bus Stop, and 7 of them placed orders with Chinese designers.

According to conservative statistics, the 2nd session of Showroom Shanghai witnessed a total order of RMB77-90 million, up by 175-221% over the order value RMB28 million witnessed at the 1st session. Y’s Yohji Yamamoto, BANXIAOXUE, KKtP, Simon Gao, Vmajor, Annakiki, Fake Natoo and Muse Handmade, among others, all did very well at the showroom.


POSTED ON : Aug 26, 2017

2014年4月13日至17日,正式宣布成立的“时堂 Showroom Shanghai”将在上海的时代豪庭举办第一届设计师品牌2014秋冬系列的展示活动。整个活动与上海时装周同期,为期5天。25个国内颇具影响力的设计师品牌参与了进来。

Showroom在国内还是新生事物,是时装业内遵循一年两季发布规律,帮助设计师品牌完成批发预订的机构。一般而言,showroom的举办时间皆为各大时装周期间。设计师在时装周上完成时装秀后,利用showroom空间接待来自世界各地的买手与媒体,方便业内人士近距离地观察货品,完成下一季的销售订单,堪称时装产业链中最核心的环节。“时堂 Showroom Shanghai”是中国第一家专业showroom,整合时装设计师、媒体、零售终端、国际买手、投资人等产业链条,顺应时代需求而生。

第一届“时堂 Showroom Shanghai”线下展示结束后,“线上showroom”也将按计划上线。它将最终发展成为全方位服务于独立设计师及品牌的综合性平台,而不局限于帮助设计师及品牌完成销售任务。对于更成熟的品牌,“时堂 Showroom Shanghai”亦将提供从资金、营销到零售终端的综合服务;对于有潜力的年轻设计师,“时堂 Showroom Shanghai”亦在准备扶持基金的项目,帮助他们渡过品牌生存的最初艰难期,甚至提供生产环节的解决方案。用创始人之一林剑的话来说:“独立设计师和品牌在中国,以前都是游击队,现在我们的出现,希望能帮助他们成为具有一定作战能力的正规军。”

在中国,随着本土独立时装设计10年的蓬勃发展,国际与本地买手对国内设计师的兴趣日隆,上海时装周亦固定成为国际时装界关注本土设计力量的重要窗口。但showroom却一直是空白,时装周仅有展示和发布的功能,缺乏最为重要的订货环节。“时堂 Showroom Shanghai”的出现将会对提升本土时装业专业程度,进一步走向国际,带来积极的重要影响。

The first session of Showroom Shanghai, which comes on April 13-17, 2014 coinciding with the fashion week of Shanghai, will be held at Shanghai Times Square Apartments. Influential designer brands from 25 countries will display 2014 autumn and winter collections in the showroom. Brands such as QIUHAO, BANXIAOXUE, YIFANG WAN and SANKUANZ will also be spotted on the stage of Shanghai Fashion Week. 

Following the showroom held at Shanghai Times Square Apartments, we will launch an online showroom program. Besides, the second session of Showroom Shanghai, which is expected to come this October, will witness more international brands and buyers.

We hereby sincerely invite all people of the fashion circle to our showroom. Please feel free to join us, no matter who you are, be it a brand designer looking for business opportunity, a buyer interested in 2014 autumn and winter collections, an department store or estate runner wishing to take over designers’ shops, a journalist concerned with original Chinese fashion design, an advertiser or PR expert seeking commercial cooperation, an investor interested in helping young entrepreneurs of the fashion sector or a college teacher or student engaged with study of fashion art. 








POSTED ON : Aug 31, 2020

10月10日至13日,时堂Showroom Shanghai将在上海展览中心西一馆再次与广大业内人士见面。时堂经历了上半年疫情的严峻形势后,首次呈现一个完整的2021春夏服装服饰展览,其规模恢复到了去年同期水平。

 

作为传统订货大季,2021春夏的时堂参展品牌逾150个,其中新品牌占比超过40%。而上半年因疫情原因全面缺席的海内外品牌也相继回归,此次也有来自法国、日本、中国台湾等多个国家地区的品牌,通过协会、国内代理机构等多种形式,陆续回归时堂与买手们见面。

 

疫情加速了品牌的迭代更新,虽然时堂的展场面积已经恢复到了去年同期水平,但也依然无法满足所有申请参展品牌的需求。本次时尚首饰品牌的参展需求较往届增长了一倍。最后精选了23个,还有大量的品牌很遗憾地未能录入。而更多品牌也渐渐需要更私密的订货空间。因此,本届时堂设置了分会场。the cool hunter showroom与YOEYYOU品牌将在THE UNION by 时堂 Showroom Shanghai同期举办订货会。在不久的未来,时堂也会考虑以更多分会场的形式,来满足品牌差异化的订货需求。


In West-1 Hall of Shanghai Exhibition Center, Showroom Shanghai is to greet industry insiders from October 10th to 13th. Having survived the severe pandemic in the first half of the year, Showroom Shanghai will deliver a complete 2021 spring and summer clothing show that revitalizes the grandness same period last year. 


In this traditional season embracing loads of orders, more than 150 brands, 40% of which are new faces, will be showcased at the Showroom Shanghai 2021 Spring & Summer Show. Some brands, who were absent due to the Covid-19 pandemic in the first half of the year, will return as well. In addition, brands from France, Japan, China Taiwan and other countries and regions will rejoin Showroom Shanghai and meet merchandisers via various channels such as associations and domestic agencies. 


The epidemic has accelerated the iteration and renewal of brands. Although Showroom Shanghai has returned with an exhibition area comparable to that of last year, we are still incapable of meeting all applications for participation. The number of fashion jewelry brands seeking to participate in this show has doubled over the previous show. In the end, 23 brands were selected, while many other brands left with regret. In addition, an increased number of brands are asking for more private space for ordering. Therefore, a parallel session is set up. The Cool Hunter Showroom and YOEYYOU will organize a concurrent ordering conference at the UNION by Showroom Shanghai. In the near future, Showroom Shanghai will also take parallel sessions into account as a way to meet the differentiation demand of the brands. 


POSTED ON : Mar 01, 2021

时堂21秋冬,我们膨胀了

 

时堂21秋冬展,将于2021年4月9日至12日,再度亮相上海展览中心。我们又双叒叕扩大了!


请奔走相告,时堂又双叒叕扩大了!

 

即将于今年4月9日至12日举办的时堂21秋冬展,又迎来了新一波的升级。时堂这几年,基本按自己的节奏,每两年进行一次升级。哪怕最近一年多来,因为疫情的影响,既定的节奏频频被打乱,但我们依旧按着我们自己的步伐,坚定地引领着我们整个生态砥砺前行。

 

此番升级,我们解锁了上海展览中心辉煌大气的中央大厅,并贯通起了西一馆和东一馆的二楼整层。展场面积较往届扩大70%,达12000余平米。三大展厅连成一线,以中央大厅为轴心,西一馆和东一馆如同张开两只巨大的羽翼,环抱广大买手和业内人士。

 

最大的亮点当属我们首次解锁的下沉式中央大厅广场,这里集中呈现了商业体量不小的行业巨擘,更开阔的空间,有助于这些品牌完整地展示品牌形象,构建新零售的全新的线下场景。

 

作为时堂传统优势板块的fashion jewelry,也将移至序厅以及中央大厅二楼。品牌数量增至40个,增幅达48%。鞋包帽等配饰区也进一步整合扩大,全场品牌35个,增幅超过50%。

 

在展场面积扩大70%,配饰品牌数量大幅跃升的情况下,服装品牌的展位则显得供不应求,本季申请展位品牌超过520家,精选后,最终只录得190个品牌入驻。新品牌的入驻率仅三成,略低于我们预期。我们扩容的速度,不及大量品牌自身展位扩容的速度。错过很多优质新品牌,很心痛,但也乐见更多老面孔能和我们一起越来越膨胀。

 

扩容升级后,我们也进一步优化了观展环境,除了扩大通道宽度外,同时增开两个进馆入口。除了大家已经熟悉的西一馆入口,我们还将打开东一馆入口,以及直接通往中央大厅的主入口。更多品牌,更拥挤的商贸洽谈日程,方便四方来客,快速抵达目标的展区,提高观展效率。你的效率,就是我们的使命。

 

最后,祝各位在我们全新升级的时堂,收获满满。

 

我们的口号是:商业与设计,两手抓,两手都要硬!


Showroom Shanghai 2021 AW: Return with even larger scale

 

Showroom Shanghai 2021 AW collection will be hosted at Shanghai Exhibition Center from April 9th to 12th, 2021,which is expanding year over year.


The upcoming Showroom Shanghai 2021 AW collection to be held from April 9th to 12th has embraced a series of new upgrades. Over the years, Showroom Shanghai has evolved at its own pace by making an upgrade every other year. Despite the interruptions of the COVID 19 pandemic in the previous year, we manage to follow our own pace and led the entire ecosystem to move ahead.

 

With this edition, we are taking advantage of the magnificent central hall of Shanghai Exhibition Center, and linking up the second floor of the West Hall 1 and East Hall 1. Coving more than 12,000 square meters, the total exhibition area is 70% larger than before. The three exhibition halls are connected in a line, with the central hall as the axis, and West Hall 1 and East Hall 1 spreading out like two huge wings to embrace the huge number of buyers and industry professionals.

 

The main highlight is the sunken central hall that we use for exhibition for the first time. Here we’ll present key players of the industry, with a large commercial volume. With more open space, it will help these brands fully display their brand image and create a new offline retail landscape.  

Fashion jewelry, which represents the traditional edge of Showroom Shanghai, will also be moved to the lobby and the second floor of the central hall. The number of brands has reached 40, an increase of 48%. Accessories areas such as shoes, bags and hats also expanded, showcasing 35 brands, an increase of more than 50%.


Even if the exhibition area is expanded by 70%, with substantially increased number of accessory brands, the area available for apparel brands are far less than enough. More than 520 brands applied for the exhibition, but only 190 selected brands finally made it to the show. The percentage of new brands is 30%, slightly lower than our expectation. Our area expansion has not been able to keep up with the growth of demand of brands. It’s a pity to miss many high-quality new brands, but it’s also a pleasure to see so many old friends expanding just like us.  


With the expansion and upgrade, we also further optimized the environment for visitors. We will increase the width of passages and add two entrances to the exhibition hall. In addition to the familiar entrance of the West Hall 1, we will also open the entrance of East Hall 1 and the main entrance leading directly to the central hall. Since the show gathers more brands, with more intensive business negotiation schedule, these improvements make it easy for visitors from all over the world to quickly reach the target exhibition area, which improves browsing efficiency. Your efficiency is our mission.


Finally, we wish you all a rewarding experience at our newly upgraded tradeshow.


Our slogan: Business and design go hand-in-hand and always strive for the best!