时堂24冬展，雨止天晴，看新货

7月5日-7月8日，时堂Showroom Shanghai 2024 WINTER+冬展将如期举办。

本次小季展，我们暂别展览中心，搬至黄浦江畔的打浦路603号金地威新·8号桥滨江园1F。

用一个浓缩的精品小季，带给大家一点不一样的体验。

麻雀虽小五脏俱全。首饰、包包、鞋子、服饰、showroom，都收入囊中。共计22个品牌，风格也呈多样化。

Showroom Shanghai 2024 WINTER+. When the rain is over, find the new season .

Showroom Shanghai 2024 WINTER+  will be held as scheduled from July 5 to July 8.

We temporarily leave the exhibition center this time and move to 1F, Bridge 8 ·Binjiang Park,GEMDALE VISEEN,  NO.603, Dapu Road, Huangpu District, Shanghai.

With a condensed and fine small season, we will bring everyone a slightly different experience.

Small but complete. Jewelry, bags, shoes, clothes, showrooms are all included. 22 brands have diverse styles.

时堂24夏，一季小宝藏

2024年1月9日-12日，时堂Showroom Shanghai 24 SUMMER+ 将如约在普陀区叶家宅路100号创享塔2号楼2楼开展。

作为补充订货季，时堂这一次的24夏展，规模不大，精选了18个品牌，其中半数为首次参展。大品牌已纷纷于去年12月开完了夏季订货会，此番出来参展的品牌，除了产品风格各具特色外，也均有强大供应链的加持。而小季出来订货的客户数量也不会特别多，同一区域的竞争不会很激烈。因此，小季堪称宝藏季。

Showroom Shanghai 24 SUMMER+，the treasure season.

Showroom Shanghai 24 SUMMER+ will be held on the 2nd floor of Building 2, THE X TOWER, 100 Yejiazhai Road, Putuo District, from January 9 to 12, 2024. 

As a supplementary tradeshow, the Showroom Shanghai 24 SUMMER+  is not large, and 18 brands are selected, half of which are exhibiting for the first time. Big brands have finished the summer tradeshow in December last year, and the brands that came out to participate in this time have the blessing of a strong supply chain in addition to their distinctive product styles. The number of buyers who order in this season will not be particularly large, and the competition in the same region will not be very fierce. Therefore, this season can be called the treasure season.

时堂24春夏，我们把重点都给你划出来了

10月9日-12日，时堂 Showroom Shanghai将在上海展览中心举办2024春夏订货会。这也是我们的第10个春夏订货会。

10年前，我们从独立设计师品牌开始躬身入局，进而随着市场的发展和变化调整为“商业设计品牌”的聚合。我们一方面激励设计师向商业化的方向发展，另一方面也提供给很多拥有商业背景的品牌以升级迭代的平台。这10年，我们也见证了市场的起起落落。虽然目前零售形式依旧不容乐观，但拉长周期来看，服装企业沿着品牌化路径发展，一路向好的大趋势不会改变。

本次订货会，我们保持了原有规模。东西两馆与中央大厅合计超过1万3千平的面积。参展品牌近200个，其中新品牌占比近35%。在严峻的零售形势下，不变的是通过时堂得以窥见一个层级丰富，风格多样的国内设计师品牌群像；变化的是品牌在讲故事的能力，以及品质上的大幅提升。

本届时堂的品牌组合里，我们给大家简单归纳了以下四大趋势：

1.海外品牌大举进攻

拥有近120年历史的意大利高级时装品牌CURIEL，已在全国范围内开设了25家专卖店，以品质卓绝的小黑裙为特色，单店月最高业绩超300万，是近年来市场表现特别抢眼的海外品牌。今年，CURIEL全球重启wholesale业务。我们也很荣幸地成为CURIEL国内首发的平台。

西班牙国宝级牛仔品牌LOIS，以其独特的牛仔面料，以及极好的性价比强势进入国内，也是本次时堂必看亮点。此外，总部位于巴黎的AMF SHOWROOM 以及CHIC SHOWROOM & BOUTIQUE也携一众服装配饰品牌前来参展。日本皮革协会JLIA也将在时堂呈现近10个匠心独具的日本品牌。

2.新中式的崛起

新中式风格今年以来有爆发的趋势，不少品牌突破了传统的桎梏，用各自的设计语言来呈现国风精神。除了时堂原本最具代表性的密扇外，本次我们精选了CRANE SING、㯥CAOXI囍、汉桃花 Han Tao Hua、榮RONG等数个新中式品牌，相信会是各大品台中，实力最强的组合了。

3.简约风的当下性

在低迷的市场环境下，我们得以看到简约风扑面而来的繁荣。优雅隽永的色彩、柔软内省的质地，借以高品质的面料重新定义女性力量。在上半年度大放异彩的ACHRONIE、AMOUTUM、APARALLEL、MAO BY MAO、NIAPARKA等品牌组成了我们豪华的简约风品牌阵容，不容错过。这也反映了市场日益回归理性的重大变化。

4.独立设计师的日臻圆熟

作为时堂羊绒品牌的扛把子，CHAU·RISING洲升加大了春夏系列的比例，朝着全品类的方向日臻圆熟。而首次在时堂亮相的D.MARTINA QUEEN品牌，其设计师丁洁是冬奥会开闭幕式总导演张艺谋钦点的服装设计师。去年斩获中国国际时装周最佳男装设计师的FACEONLAB今日青年是来炸场的。创立于伦敦的男装品牌CONSISTENCE也将在本届时堂展上首推女装系列。兼具嬉皮风格和vintage精神的AnOTHER MUSE多缪也曾获上海时装周的最具商业潜质奖，积淀数季后，将在时堂走出商业化的坚实一步。

我们自身也在悄然通过布展与视觉形象的变化，一步一步地推进时堂品牌精神的再定义。

文学理论中的“众声喧哗”是对时堂选品的高度浓缩。我们致力于呈现异质的多样化，以及文化上的多元共生。每一个独特的创业品牌，都能在这里找到发声的机会。而我们本次大展的视觉形象上，就让“众声喧哗”成为显眼包。而镜像的大量使用则让每一个到访时堂的客人，都参与到我们的视觉形象中来，让每一个精彩的从业者，都进入到“众声喧哗”的创造中，都参与到消解权威的场域中来。

同时，极具后现代感的弧形镜面装置，以及一系列空间上的解构和革新也正在悄然发生，消解了上海展览中心这一历史建筑的端庄与厚重。这也彰显了时堂在重塑中国时装市场过程中的主张——我们在西方定义的时装语境里，走一条具有在地特色的独有之路。我们将通过后续的几次大展，陆续揭开时堂升级改造的面纱。

Showroom Shanghai will be hosting the 2024 S/S Fair at the Shanghai Exhibition Center from October 9th to 12th, which will also mark the 10th anniversary of the fair. 

We started as an independent designer brand 10 years ago, and later reoriented as a group of “commercial designer brands” alongside the development and changes of the market. On the one hand, we encourage designers to develop towards commercialization; on the other hand, we provide a platform for updating and upgrading of many commercialized brands. Over the past decade, we have also witnessed the ups and downs of the market. Although retail sector remains gloomy recently, the long-term upward trend for fashion industry will continue as long as they develop along the path of branding.

For this fair, we will maintain the previous size, with a central hall plus the east and west pavilions covering more than 13,000 square meters. There will be nearly 200 brands, of which new ones account for nearly 35%. Amidst the harsh environment of the retail sector, what remains unchanged is that Showroom Shanghai will offer a glimpse of domestic designer brands with rich levels and diverse styles;what will be changed is the substantial improvement in the brands’ ability to tell stories.

Here is a brief summary of the four major trends of the brand portfolio.

1. Overseas Brands Flood in

CURIEL, an Italian high-end fashion brand with a history of nearly 120 years, has opened 25 stores across China, featuring premium little black dresses. The highest monthly sales of a single store exceed 3 million yuan, which makes it a particularly eye-catching overseas brandin recent years. This year, CURIEL restarted its wholesale business globally. We are also honored to be the first platform for CURIEL in China.

Spanish denim brand LOIS, a national treasure, has entered China with its unique denim fabrics and excellent cost effectiveness and become a must-see highlight of this event. In addition, Paris-based AMF SHOWROOM and CHIC SHOWROOM & BOUTIQUE will also be present with a number of fashion and accessories brands. The Japan Leather and Leather Goods Industries Association (JLIA) will also reveal nearly 10 unique Japanese brands at the Showroom Shanghai fair.

2. New Chinese Style Emerges

The new Chinese style has become a hit this year, as many brands have gone beyond traditions and presented the spirit of the national stylein their own design languages. In addition to its most representative brand Mukzin, Showroom Shanghai has also selected several brands of new Chinese style, such as CRANE SING, CAOXI, Han Tao Hua, and RONG, representing the strongest portfolio on major platforms. 

3. Minimalism Still in Vogue 

In a sluggish market, the prosperity of minimalism is evident. Elegant and timeless colors, soft and subtle textures, and high-quality fabrics redefine female power. Brands such as ACHRONIE, AMOUTUM, APARALLEL, MAO BY MAO, and NIAPARKA that shined in the first half of the year form our luxurious lineup of minimalist brands that should not be missed. This also reflects a major change -- the market’s increasing return to rationality.

4. Independent Designers Mature

As a leading cashmere brand of Showroom Shanghai, CHAU·RISING has increased the proportion of its spring and summer collection and is pushing towards a full range. As for D.MARTINA QUEEN, a brand to debut in Showroom Shanghai, its designer Ding Jie was the costume designer appointed by Zhang Yimou who oversaw the opening and closing ceremonies of the 2022 Winter Olympics. FACEONLAB, winner of the Best Menswear Designer at China Fashion Week last year, will be present to steal the spotlight. CONSISTENCE, a menswear brand founded in London, will also debut its women’s collection. AnOTHER MUSE, which combines the hippie style with a vintage spirit, is also a winner of the Commercial Potential Award at Shanghai Fashion Week. After several seasons of accumulation, it will take a solid step towards commercialization in Showroom Shanghai.

We are also redefining the brand spirit of Showroom Shanghai step by step through changes in exhibition curation and visual image.

“Heteroglossia” can be used to capture the selections of Showroom Shanghai. We are committed to presenting heterogenic diversity and cultural symbiosis in our industry. Every unique emerging brand can find a voice here. In terms of visual image, we highlight “heteroglossia”. The extensive use of mirrors allows every guest who visits the fair to be part of our visual image, and allows every wonderful practitioner to participate in the creation of “heteroglossia” and the dissolution of authority.

Meanwhile, the curved mirror installations with a strong post-modern feel and a series of spatial deconstruction and innovation are also quietly taking place, offsetting the solemnity and heaviness of the historic Shanghai Exhibition Center. This also demonstrates our proposition in the process of reshaping the Chinese fashion market -- we are taking a unique path with local characteristics in the fashion context defined by the West. We will gradually unveil the upgrading and transformation of Showroom Shanghai in the subsequent major exhibitions.

时堂23冬，这一季我们主打务实精神

6月30日-7月3日，时堂Showroom Shanghai将在上海展览中心举办2023 WINTER+ 冬展。

两个多月前，在疫情常态化后的首个时堂秋冬订货会上，我们见证了流量的回归。78%的参展品牌达到了预期。但我们不能无视消费品市场的持续下行。从国家统计局的公开数据来看，今年4月服装、鞋帽、针纺织品类较上月环比下降9.7%，更是无法和1月和2月相比。五一黄金周也没有明显的消费爆发，5月的统计数据也不会好看。今年第一季度人民币存款激增10万亿，仅前3个月就达到了去年全年六成的水平。这反映了消费信心广泛受挫，以及对投资前景的悲观。

这不是我们遭遇的第一个收缩周期，也不会是最后一个。越是在糟糕的环境下，务实精神显得越重要。终究，品牌是场持久战。时堂的冬展创立于2020年，也恰逢疫情高峰刚过，当时主打一个“天道酬勤”，只要不摆烂，坚持品牌独特的DNA，最终都有不错的收获；今年的冬展，则主打“务实精神”，打磨产品，强调实穿性。

本次冬展，开放东一馆二楼+中央大厅序厅，总展览面积5800平方米。相较于大季，总体规模没那么大，参展品牌数量也没那么多。但依我们经验来看，冬展的市场化程度会更高一些。买手分配给新品牌的时间也更充裕一些。

本次冬展，参展品牌逾60个。在历年冬展中都有极佳表现和长足增长的品牌，如CHAU·RISING洲升、FENGGY、MILI.XU、密MUKZIN扇、RE’VAN STUDIO、SELAH、VERA SERIASE都在其列。除此之外，本次参展的新品牌也占到了总量的1/3，包括CONSISTENCE 、Fakeme、KATAWORLD、queueup、在内的优秀新品牌可堪圈点。

Showroom Shanghai 2023 Winter+: A Season of Pragmatism

Showroom Shanghai  2023 WINTER+ will be host at the Shanghai Exhibition Center from June 30th to July 3rd.

More than two months ago, the first Showroom Shanghai AW tradeshow after the lifting of pandemic restrictions witnessed a recovery of traffic. While a total of 78% of participating brands met our expectations, we cannot ignore the continued downturn in the consumer goods market. According to the data of the National Bureau of Statistics, in this April, sales of apperal, shoes and hats, and knitted textiles fell by 9.7% from the previous month and were a far cry from those in January and February. Without any obvious boost during the golden week of May Day, the sales figure for May weren’t good either. In Q1 this year, RMB deposits surged by 10 trillion, reaching 60% of last year’s total. This indicates consumers’ weakened confidence and a pessimistic outlook for investment.

This isn’t the first contraction we’ve experienced and it won’t be the last. As the situation gets worse, pragmatism becomes even more important. After all, brand building is an ongoing battle. Showroom Shanghai launched its first Winter+ tradeshow in 2020, just after the initial breakout of the COVID pandemic. Back then, the philosophy was that “hard work pays off.” As long as we stuck to the unique characteristic of the brand, our efforts would eventually be fruitful. This year, we highlight “pragmatism,” presenting crafted, practical products.

The Showroom Shanghai  2023 WINTER+  will be held on the second floor of East Hall and the lobby of Central Hall, covering a total exhibition area of 5,800 square meters. Compared with our seasonal tradeshow,  2023 Winter+ is smaller in scale, with relatively fewer participating brands. But from our experience, Winter+  will be more market-oriented and the buyers will have more time allocated to new brands.

More than 60 brands will participate in this Showroom Shanghai  2023 WINTER+ , including those with excellent performance and rapid growth from the previous events, such as CHAU·RISING, FENGGY, MILI.XU, MUKZIN, RE’VAN STUDIO, SELAH, and VERA SERIASE. In addition, new brands also account for 1/3 of the total, including impressive ones like CONSISTENCE, Fakeme, KATAWORLD, and queueup.

时堂24秋冬，这个冬天还会冷吗？

3月26-29日，时堂Showroom Shanghai 2024AW将依旧在上海展览中心与您见面。

在去年10月的春夏订货会上，品牌订单的两极分化明显。买手店偏向于将有限的预算投入到有知名度，反应快、配合好，以及站在风格红利上的品牌。而潜在新客户也一直保护观望的态度。这导致了时堂流量依然坚挺，但事实上的订单转化已经不能与往届相比了。这也不是时堂一家的问题，整个行业无论是零售端还是品牌端都在遭受折磨。

本届时堂我们根据市场的反应，相对缩小了面积，使用西馆的一楼和二楼，总共8000平的展陈面积，将品牌更为细致地精选后呈现给买手。本次时堂展，参展品牌近140个。其中，仍然看好市场复苏的新品牌超过三成的占比。充满活力的新品牌，永远是时堂最核心的破局利器。

随着龙年开春，整体零售稍有抬头，这主要归功于线上主播对高单价设计师品牌的带货能力有所提升。这也可能预示着客户结构将再一次出现变化。每次客户结构的转变都是行业的一次重新洗牌。

在这一线下零售尚未见底的低周期时代，时堂希望和广大品牌和买手一起，追求稳妥且高质量的发展。相信对于设计师品牌而言，只有抱持着信心，不断提供高质及有差异化的产品，抓住客服结构转变的新机遇，才能度过经济的低谷，静待下一个高峰。

Showroom Shanghai 2024AW: Will this Winter Still be Cold?

From March 26th to 29th, Showroom Shanghai 2024AW will return at the Shanghai Exhibition Center.

At Showroom Shanghai 2024SS in last October, we saw a clear trend of polarization for brand orders. Boutique stores tend to invest their limited budget into brands that are recognized, responsive, well-coordinated, and stand out for style advantages. Potential customers also maintained a conservative,  wait-and-see attitude. This has led to a strong flow of traffic for the fair but with a relatively lower conversion of orders than previous years. This is not just a problem for Showroom Shanghai alone, but for the entire industry at large, for all retailers and brands to suffer.

This year, based on the market response, we have relatively reduced the venue to 8,000 sq.m. at the first and second floors of the West Hall of Shanghai Exhibition Center. We have carefully selected 140 participating brands for our buyers. Among them, over 30% are new brands who remain optimistic about future market recovery. Thriving new brands will always be the most vigorous breakthrough tool for Showroom Shanghai.

As we stand at the beginning of 2024, the retail sector has picked up slightly, which is mainly due to the increased sales in designer brands with high unit prices driven by online streamers. This may also herald another change in customer structure, which perhaps suggests a new round of disruption to the sector.

At this low point of the cycle where IRL (in real life) retail has not yet lost momentum, Showroom Shanghai looks to pursue stable and high-quality development alongside brands and buyers. We believe that only by upholding confidence, continuously providing high-quality and differentiated products, and seizing new opportunities in the transformation of customer service structure, can designer brands survive the economic downturn and get prepared for the future recovery.

时堂23秋冬，满血回归

3月25-28日，时堂 Showroom Shanghai 2023秋冬 将在老地方，上海展览中心与您相约。

这是疫情常态化后，时堂的首次亮相。

过去的3年，我们像坐过山车一般，经历了市场的高歌猛进，以及迅速衰落。面对疫情常态化的当下，我们是否还能回到2021年的市场高位？这是业内所有人对本季订货会的期待。但从2023年前两个月的经营体感来看，餐饮业恢复的程度远超零售。预计2023秋冬订货季，各个品牌仍将面临不小的挑战。据时堂的不完全统计，大约有25%的买手店没能撑过这个冬天。

但从时堂报名参展的情况来看，设计师品牌对市场的未来，普遍积极乐观，本季时堂的规模也回归到了2021年同期的水平，共录入206个品牌。其中首次参展时堂的新品牌达35%，我们乐见于不断给市场带来新鲜感。

在经历了去年市场的萧条后，甜酷风渐渐淡出，讲究质感的简约风正成为2023年市场的新风向。相信本季时堂会让大家更直观地看到疫后市场的显著变化。而随着疫情的放开，暌违3年的海外品牌，以及回国创业的海归设计师品牌，也明显增多。

2023年的这场时堂首展，是对过去3年充满“不确定性”的告别，也是簇新的开始。

Showroom Shanghai Makes a Comeback with A/W 2023 Series

Showroom Shanghai will make its debut in the post-COVID-19 era with A/W 2023 series at the usual place--Shanghai Exhibition Center--from March 25 to 28.

The past three years have witnessed the ups and downs of the market. Now, in an era when implementation of COVID-19 control measures has become routine, is it possible for us to return to our record high in 2021? This is what everyone in the industry would wonder when it comes to this season’s showroom. However, operation data in the first two months this year showed that the catering segment has recovered at a pace much faster than the retail sector. It is expected that in A/W 2023, brands are still going to face considerable challenges. According to the incomplete statistics of Showroom Shanghai, about 25% of the select shops failed to make it through this winter.

However, registration for participation indicated that the designer brands are generally positive and optimistic about the market. This season’s showroom also runs in parallel with that of the same period in 2021in terms of scale, with a total of 206 brands registered, 35% of which are new participants to the Showroom.  We are more than happy to inject new blood into the market.

After the market slump last year, the sweet and cool style is gradually giving way to simplicity that highlights texture in 2023. This season will present a more intuitive picture of the significant market changes in the post-epidemic era. As restrictions related to COVID-19 have been lifted, there are an increasing number of startups by returnee designers, in addition to overseas brands that have been absent for three years.

The first exhibition of Showroom Shanghai in 2023 bids farewell to the “uncertainties” of the past three years, as well as a new beginning.

重大调整：时堂2023春夏，将移师上海展览中心举办，并延期至9月26日-29日。

亲爱的品牌、买手，及各位朋友，

因不可抗力，原本定档9月25日-28日，于杭州武林之星博览中心举办的时堂23春夏订货会，将调整至上海展览中心举办，展期延期一天，为9月26日-29日。

应国家防控要求，参观时堂的会员均须前往“时堂”公众号提前预约。请正确详细且正确填写个人信息。

1. 入场人员应在活动前10天内没有境外旅居史，7天内没有国内中高风险地区旅居史。

2. 入场人员必须符合如下条件：

a.24小时内上海本地核酸检测阴性结果证明；

b.扫描场馆场所码为绿；

c.体温低于37.3℃且没有异常症状。

由于我们临时调整规划，给您的出行安排带来不便，我们非常抱歉。在此特殊的时期，我们相信尽管乌云密布，总能在边缘看到那条幸福线。

实锤！时堂2022冬展，7月中旬移师杭州

半年未见，你还好吗？

7月15日-7月18日，时堂 Showroom Shanghai 2022 WINTER+冬展，将亮相于杭州武林之星博览中心2号厂房。

离开我们所根植的上海，也是万不得已。这个城市的春天，历经了疫情的阵痛，尚需时日慢慢恢复。尽管已多日无阳性新增，堂食、健身房、电影院、迪士尼乐园也逐步开放，甚至连全国行程卡都摘了星，为商旅出行松了绑，但确保全国买手的出行安全与便捷，时堂将冬展的举办地，从上海迁往杭州。

这是时堂创立8年来，首次异地办展。尽管异地办展，对参展的上海品牌跨省出行有诸多不便，但绝大多数先前报名冬展的上海品牌，仍选择支持时堂。而更多上海的showroom，也将同期在杭州举办订货会，尽力重塑一个“小订货季”。

从去年下半年开始，疫情在全国范围内时有小规模爆发，对服装零售已造成不小的打击。2022年入春，经历了相当短暂的零售回暖后，杭州、深圳作为服装重镇先后爆发疫情，紧接着上海疫情大规模爆发，进入5月，北京疫情也有散点爆发。这不仅冲击了全国上半年的零售，同时也冲击了22秋冬的新款预定。时堂22秋冬大展，不得不延期一次，最终取消；22冬展，则延期两次，不得不异地办展。整个行业深处困难之中，必须抓住一切利好窗口和政策机遇，在夹缝中，将新品推向市场。

时堂向来以成长性品牌诉求为核心，不轻易放弃任何订货机会，以极大满足中小品牌的切身利益。2020年4月，时堂也曾率先宣布做puzzle展，以多地点小规模，防大量聚集的形式，带动了一批品牌顺利度过难关。时堂相信，此次冬展，也是市场饥渴4个月以来，所迎来的首次大规模展会，对任何品牌来说，都是难得的窗口期。对行业来说，也是沉寂半年来的，首次重聚，相信历史会记得这次难得的时堂冬展。

本次时堂冬展，虽延期并移师杭州，规模却没有缩水。新展举办地为武林之星博览中心，曾是著名的杭氧厂，由世界著名建筑事务所赫尔佐格&德梅隆操刀总体方案设计。时堂与这一杭州地标性旧改项目的结合，将给大家带来一个全新的观展体验。

我们这次所选用的2号厂房，展馆面积达10,000平米，与去年冬展基本持平；而参展的服装配饰品牌则达到了一百三十余个，超去年同期的50%。

部分品牌向时堂表示，越是时艰，越要抓住一切订货机会，更是不容错过7月中旬即将于杭州再现，堪称行业盛事的特别订货季。

时堂，杭州见！

Confirmed! Showroom Shanghai 2022 WINTER+ COLLECTION will be relocated to Hangzhou in mid-July

How are you? We haven’t seen you for half a year.

Showroom Shanghai 2022 WINTER+  COLLECTION will be hosted at No.2 Plant of Wulin Constellation Expo. Center in Hangzhou from July 15th to 18th.

This time, we have no choice but move away from our hometown. Shanghai suffered a lot from the pandemic this spring, and it takes time to recover. To ensure a safe and convenient travel for our buyers from across the country, we are relocating the exhibition venue from Shanghai to Hangzhou. Though there is no confirmed case for quite a few days and dine-in services, gyms, cinemas and Disneyland are also gradually opened, even the asterisk in the travel code is canceled nationwide, leaving more space for travel.

This is the first time Showroom Shanghai is hosted outside Shanghai since its establishment 8 years ago. Though it causes inconveniences for Shanghai brands to travel across provinces and participate in the exhibition, most of them who signed up for this WINTER+ COLLECTION still choose to go with Showroom Shanghai. Meanwhile, more showrooms from Shanghai will also host ordering events in Hangzhou and try to remodel an ordering season in small scale.

Small outbreaks of COVID pandemic happened occasionally from the second half of 2021, causing interruptions to the fashion retail sector. After a relatively short recovery in spring 2022, the outbreaks inHangzhou and Shenzhen hit the two major garment industrial cities. Soon Shanghai was stricken by a majoroutbreak, followed by sporadic outbreaks in Beijing in May. All these have greatly affected fashion retail inChina for the first half of 2022, and new bookings for 2022 AW. Showroom Shanghai 2022AW COLLECTION was postponed and later cancelled, and Showroom Shanghai 2022 WINTER+ COLLECTION was postponed twice and ultimately held out of Shanghai. The entire industry was in trouble, and thus all favorable chancesand policies should be seized to bring new products to the market in this harsh time.

Focusing on the demands of growing brands, Showroom Shanghai is committed to provide ordering opportunities, thus greatly meeting the vital demands of small and medium-sized brands. In April 2020, Showroom Shanghai pioneered in organizing the first PUZZLE Exhibition, a series of small-scale, multi-venue events preventing large crowd gatherings, to help many brands overcome difficulties. As the first large-scale exhibition after four months of market aspiration, Showroom Shanghai 2022 WINTER+ COLLECTION will be a rare opportunity for every brand, and the first reunion of the whole industry after half a year’s silence. This hard-won Showroom Shanghai 2022 WINTER+ COLLECTION shall be remembered by history.

Although Showroom Shanghai 2022 WINTER+ COLLECTION in 2022 was postponed and ultimately relocated to Hangzhou, the scale is not compromised. The new venue, WULIN CONSTELLATION, was formerly the famous oxygen machine factory in Hangzhou. Designed by renowned architecture firm Herzog & de Meuron Architekten. The combination of Showroom Shanghai and this renovated Hangzhou landmark will bring you a brand new exhibition experience.

WULIN CONSTELLATION is located in a core CBD of Hangzhou, is only 3 km away from Hangzhou East Railway Station.

PLANT 2 hosts an exhibition area of 10,000 square meters, which basically equals to that of Showroom Shanghai 2021 WINTER+ COLLECTION. The number of participating fashion and accessories brands reaches more than 130, 50% more than the same period last year.

Some brands told Showroom Shanghai that at this tough moment, any ordering opportunities should be seized, especially a special ordering season-- an industry event that will be reappeared in Hangzhou in mid-July.

We are looking forward to meeting you in Hangzhou!

时堂22夏，得夏者，得半壁江山

12月17日-20日，时堂 SUMMER+ 夏展如约而至。

春和秋正变得越来越短暂。去年，我们首开了冬季波段订货会，成绩彪炳；现在夏季波段订货会又来了。

设计师品牌，向来不重视夏，因为材料轻薄，结构简单，供设计师发挥的空间不大。但夏季又是年轻人流连街头，换装频次最高的一季。传统的春夏和秋冬两季订货，已经卷得不像样了。趁大多数设计师还没醒过来，我们在此立个flag——得夏者，得半壁江山。

由于上海展览中心档期的原因，本次22夏展，我们的会场将暂时搬至苏河湾——文安路30号（中国实业银行仓库旧址）；与之前便和大家见过面的四行仓库四楼，依旧是花开并蒂，一炮双响。两个场地，坐拥苏州河北岸，步行间隔仅200米。

最先响应我们夏展的品牌，包括RE’VAN STUDIO、UOOYAA LAB、MILI.XU、MUKZIN密扇、夹生: HALF-MADE_、SELAH、UKEEP、PANTTERFLY、Seriase……都是时堂的压舱石。他们都将加盟时堂夏展首秀。

今年10月，时堂在四行仓库4楼推出了全新的THE UNION by 时堂 常年展，也会在夏展期间，以完整的面貌示人。

因此，本次夏展最终会有60余个品牌参与，加上参与现货订货的品牌，品牌总数会摸高至120个，而整体展会规模将达10000平米。

11月22日-26日，THE UNION会先做一轮订货预热，组织了70个精选品牌的深冬新品现货，以及10多个羽绒强单品品牌，帮助买手店决战双旦销售季。有空的话，可以赶在夏展前，提前解锁THE UNION的魅力。

有了这次的夏展，时堂一年4展的规划正式完整地呈现在了各位的面前。我们提高订货频次的目的，不在于让品牌卷起来，而在于给予处在不同发展阶段，以及拥有不同资源背景的品牌，更多进入市场的选择。

谢谢你的关注，我们尽快见。

Showroom Shanghai 2022 SUMMER+—Summer, A Key to the Market 

Showroom Shanghai SUMMER+ will be held from December 17th to 20th.

Spring and autumn days are getting shorter. Last year, we reaped a harvest from our first winter trade show. Now our summer trade show is here.

Designer brands have paid little attention to summer, when materials used are light and thin, and the structure is simple, with not muchleeway for designers. But summer is the season in which young people haunt the streets in a huge diversity of clothes. The traditional spring-summer and autumn-winter orders are highly competitive. Before most designers realize it, we argue that summer is a key to the market.

Due to the schedule of the Shanghai Exhibition Center, we relocate our venue for Showroom Shanghai SUMMER+ temporarily to Suhewan at 

No. 30 Wen’an Road (the former site of the warehouse of the Industrial Bank of China) and

the fourth floor of the Sihang Warehouse where we hosted part of our previous exhibitions.

These dual venues sit on the north bank of the Suzhou River, with a walking distance of only 200 meters. Again, it’s like two flowers blooming at the same time.

The brands that first supported our summer show includes RE’VAN STUDIO, UOOYAA LAB, MILI.XU, MUKZIN, HALF-MADE_, SELAH, UKEEP, PANTTERFLY and Serase. They are all important partners of Showroom Shanghai, and will be present at the inaugural of Showroom Shanghai SUMMER+.

Our new perennial exhibition launched this October on the 4th floor of Sihang Warehouse, THE UNION by Showroom Shanghai, will also be fully unveiled during this summer show.

Therefore, there will be more than 60 brands participating in Showroom Shanghai SUMMER+. The brands engaged in spot orders will bring the total number to 120. The exhibition will cover an area of 10,000 square meters.

From November 22nd to 26th, THE UNION will organize a warm-up event of order placing, where 70 selected brands will be present bringing their new winter products, plus more than 10 strong brands specialized in down to help buyers boost their sales. If you are available, you may unlock the charm of THE UNION before the summer show.

This summer show is the last piece of Showroom Shanghai’s jigsaw for 4 shows a year. We are increasing the ordering frequency, not to intensify competition, but to give brands at different stages of development and with different backgrounds diversified choices to enter the market.

Thank you for your attention. We look forward to seeing you soon.

时堂22春夏，对不起，我们不够大

10月9日-12日，时堂Showroom Shanghai 2022春夏展再度登场。

首先，我们要向众多申请进入本届时堂，却最终没能进来的品牌说声对不起。真的不是你们不够好，而是，这一次，我们不够大。

原本，我们按照今年4月举办的21秋冬展的规模来规划新展，但内测了一下意向品牌，吓一跳，别说新品牌了，12,000平米的面积甚至将很多老品牌都挡在了门外。皆因，越来越多品牌对展位面积的需求与季俱增——在连续参展的品牌中有30%翻倍了之前的展位。

于是，我们又赶紧扩大规模，将展馆面积增至16,000平米。但能进来的新品牌数量占比，仍然低于时堂向来坚持的30%，否则难以保证时堂的新鲜度。

最后，只好再临时调用外场，在市级历史保护建筑四行仓库，设立面积超4,000平米的分会场。即便如此，仍旧无法满足所有申请参展的优秀品牌，实在太遗憾了。

所以，时堂22春夏展，要麻烦您跑两个地方了，是花开并蒂，一炮双响。

至此，我们这次10月展的规模，已接近去年同期的3倍，占据了上海展览中心西一馆二楼、中央大厅、东一馆一、二楼，以及四行仓库4楼一整层。而品牌数量也是创下了时堂历史新高，达300个。

去年市场爆发式增长的同时，时堂提高了展会频次，在原本时装周期间一年两展的基础上，增加Winter+冬展，这等于给时堂的参展品牌直接开了外挂，加速催生出一批市场表现抢眼的新品牌。而更多依赖传统零售场景的商业品牌，也纷纷开启“买手线”，成为生态里的“入侵生物”。市场，怎一个热闹了得。

我们清晰地看到，全新的传播以及销售方式，正在疫情后，重构着中国的中高端女装市场的格局。这使得以往极度依赖商业地产线下引流的单一品牌零售模式，正在一步一步走向碎片化。我们时堂，能亲历这一轮时代大变革，实在荣幸之至。

回过头来看，时堂在逐步扩大规模，提高展会频次的基础上，也在不断尝试推出新的服务。2019年，我们做了替设计师品牌消化库存的THE WAREHOUSE，一不小心红了；今年10月，我们将推出我们精心准备了1年半的THE UNION常年展，以适应日趋碎片化的渠道发展。

At the doorstep of Showroom Shanghai 2022 SS, we apologize that we are not big enough

From 9th to 12th October, Showroom Shanghai 2022 SS Collection come back again.

First of all, we have to say sorry to those brands that have tried to enroll in but failed in the end. It's really not because you are not good, it’s because we are not big enough.

Originally, we planned to hold the new exhibition based on the scale of the 21 AW collection thrown in April this year, but we were shocked after surveying brands for their intention to attend. We initially planned an exhibition area of 12,000 square meters, which was far from enough even for hosting old friends, let alone those inquiring new brands. It’s because each season more and more brands increased demand for booth space — 30% of the brands that enrolled each season have doubled their booth space.

As a result, we hurriedly expanded the exhibition area to 16,000 square meters. However, the proportion of new brands that can get in is still lower than 30%, which Showroom Shanghai has insisted on to guarantee the freshness of Showroom.

Finally, we had to use external space and set up a secondary venue of over 4,000 square meters in Joint Savings Bank Warehouse, a key national preserved historical building. Even so, it is still a shame that we cannot take in all those outstanding brands willing to join our exhibition.

Therefore, to visit Showroom Shanghai 2022 SS exhibition, you will have to go to two places. But it’s like two flowers blooming at the same time.

So far, our October exhibition has been expanded to nearly three times over the same period last year. It takes the second floor of the West Hall 1, the Central Hall and the first and second floors of the East Hall 1 of Shanghai Exhibition Centre, and the entire 4th floor of the Joint Savings Bank Warehouse. The number of brands reached 300, also a new record in our history.

In response to the explosive rebound of the market last year, Showroom Shanghai increased the frequency of exhibitions. In addition to regular two annual exhibitions during fashion weeks, we added the Winter+ Collection, opening another showing space for Showroom Shanghai’s participating brands and accelerating the birth of many new brands with eye-catching market performance. More and more brands that rely on traditional retail channels have also opened up "buyer lines" and become "invasive creatures" in the ecology. The market is really kicking.

We see that in a post-pandemic market, new communication and sales models are reshaping the landscape of China's mid-to-high-end women's wear market. This makes the traditional model of single-brand retail, which  relies heavily on commercial real estate to attract off-line traffic, go fragmented step by step. Showroom Shanghai is truly honored to witness these major changes of the era.

Looking back, in addition to continuously scaling up and increasing the frequency of exhibitions, Showroom Shanghai is also introducing new services. In 2019, we launched THE WAREHOUSE to help designer brands to revitalize their excess inventory, which later became a hit; in October of this year, we will launch THE UNION, a perennial exhibition we have carefully prepared for one and a half years to adapt to the increasingly fragmented channels. Please stay tuned for the upcoming post at Showroom Shanghai official wechat account, where we will officially introduce THE UNION by Showroom Shanghai.

时堂21冬，二见如故

7月1日-4日，时堂Showroom Shanghai即将于上海展览中心，开启第二次Winter+冬展。

去年6月20日，时堂首开Winter+冬展，开启了一年三展的行业创新。彼时，疫情刚刚趋稳，品牌持保守观望态度者居多。但事实证明，去年参与冬展的品牌皆收获颇丰，比如RE’VAN、洲升CHAU•RISING、MAO MART HOMME、PAN’TTERFLY、夹生：HALF-MADE_，以及Seriase获得了高速增长。

提高订货频次必然符合品牌逐步完成商业化转换的刚需。去年的首届冬展，短短4天时间，85个品牌，创造了将近2亿的订单总量。很多买手感叹，时装周期间，大大小小的订货会繁多，日程紧张，根本无暇分心关注很多新品牌。反倒是离开了时装周的冬展，使得买手有更多时间沉下心来，捞到之前忽略的宝藏品牌。

去年冬展的成功，也为今年二开的冬展扩容埋下伏笔。此次，我们将场地从去年的3800平增至9358平。今年4月刚刚亮相的中央大厅展区，依旧云集了不少了重头品牌。Le Fame拉飞姆、Mili.Xu、ZINGME、MUKZIN、PAN’TTERFLY自秋冬展上大放异彩后，继续担纲中央大厅的压舱石。而乌丫/UOOYAA的重磅回归，也将成为此次中央大厅展区的一大亮点。

而西一馆，能继续看到上一季表现精彩的品牌，比如千万俱乐部里的洲升CHAU•RISING、夹生：HALF-MADE_、Seriase、Lynn Gong、BIBILEE、shenshen、SELAH等。并且，我们着重引导了一干在羽绒、针织、大衣品类上的强势特色品牌，值得大家期待。

优质的老品牌固然重要，新品牌的比例一直是时堂着力关注的。此次，高达54%的新品牌数量，为大盘注入高活性元素。而国内外十几个潮流品牌的加入更让冬展散发出年轻活力。在2021订货季的尾声一次性提供足量精彩的设计，不容错过。

随着冬展的逐步成熟与常态化，我们有信心为参展品牌带来新一波的爆发式增长。咱们7月见。

Showroom Shanghai 21WINTER+, Nice to Meet You Again

From July 1st to 4th, the second Showroom Shanghai Winter+ collection will kick off at Shanghai Exhibition Center.  

On June 20 last year, Showroom Shanghai organized its first Winter+ collection and started an innovative journey of throwing three shows a year, which is unprecedented in the industry. At that time, the pandemic just started to slow down, and most brands took a wait-and-see attitude. But it turned out that all the brands present at the Winter+ collection last year clearly benefited a lot, and many of them recorded rapid growth, including RE'VAN, CHAU•RISING, MAO MART HOMME, PAN'TTERFLY, HALF-MADE_, and Seriase.

Increasing orders received will enable brands to accelerate the transition to commercialization. At the debut Winter+ collection last year, 85 brands received 200 million orders within just 4 days. Many buyers raved that during the fashion week, since so many ordering meetings were around and the schedule was so tight, they just had no time to check new brands. Showroom Shanghai’s WINTER+ avoided this hassle by shunning the fashion week and allowed buyers to have enough time to hunt for those treasure brands overlooked before.

The success of last year's Winter+ collection paved the way for the expansion of the Winter+ collection this year. We increased the exhibition area to 9358 square meters from last year’s 3800 square meters. The Central Hall firstly included in our April collection will also be the center stage for big brands. Major brands like Le Fame, Mili.Xu, ZINGME, MUKZIN, and PAN'TTERFLY will return to the central hall after their huge success at 21AW collection.  The return of UOOYAA will also be a highlight of the Central Hall.

West Platform Hall will again feature those brands that performed well in the previous seasons, including Chau•RISING, HALF-MADE_, Seriase, Lynn Gong, BIBILEE, shenshen, SELAH, etc. In addition, we also put a focus on many strong brands in the down, knitting, and coat categories, which is worth looking forward to.

High-quality and mature brands are important, but Showroom Shanghai has always paid special attention to new brands. This time, 54% of the exhibitors are new brands, which represents new vigor and energy. The inclusion of more than a dozen emerging trendy brands from China and overseas add more vitality to the Winter+ collection. At the end of the 2021 ordering season, we are bringing together plenty of wonderful designs at one time that are not to be missed.

With the maturity and normalization of the Winter+ collection, we are confident that we are able to drive a new wave of explosive growth for participating brands. See you in July.

6月20日，时堂重回上海展览中心，并且全新推出Winter+大展，继四月的时堂PUZZLE之后，再度助力时尚产业，将设计师品牌们重又聚合在一起。 

本次时堂开设Winter+展，是时堂创立6年以来，又一次具有里程碑意义的拓展。时堂希望藉由一年三展的行业创新，在市场进入成熟期的现在，进一步提高订货频次，挖掘品牌逐步完成商业化转换的潜在刚需。而品牌，也可以通过新增的展览，合理有效的拆分商品波段，更好地规划好商品上货节奏，既能填补零售商的淡季新品需求，又能强化强势销售季节的商品开发，提高零售商的资金周转率。除此之外，这次的Winter+大展也为缺席四月秋冬展期的零售商和品牌提供了今年商品最后的展示机会，更具现实意义。

首届Winter+展场面积为3800平米，汇聚了超过70个时堂的新朋老友。其中第一次亮相时堂的新品牌将近35个，占比49%，超过了时堂以往30%新品牌的占比。这也从侧面说明，新兴品牌对自身商业化的诉求较上一代来说，更为迫切。

Showroom Shanghai launched Winter+, another exhibition aimed to promote the fashion industry after PUZZLE in April, in the Shanghai Exhibition Center on June 20th. The occasion marks another get-together of designer brands.

Winter+ is another milestone of Showroom Shanghai since it was established 6 years ago. It adopts the new model of three exhibitions a year in an attempt to boost orders and tap into the potential rigid demand brought by the commercialization of brands, as the market matures. The new exhibitions allow brands to divide products reasonably and effectively and launch them at the right pace. This will not only fulfill the retailers’ demand for new products in the off-season, but also strengthen product development in the boom season, improving their capital turnover. In addition, Winter+ is also of practical significance as it provides retailers and brands that missed the autumn and winter exhibition in April with the final opportunity for display of this year’s products.

The first Winter+, held across 3,800 m2, gathers more than 70 friends, old and new, of Showroom Shanghai. The number of debuts is close to 35, accounting for 49%, higher than the previous percentage of 30%. This also reflects a more urgent demand of the emerging brands for commercialization.

在COVID-19肆虐全球的情况下，时堂2020秋冬展将暂别上海展览中心，整合散落在全城的小规模showroom和品牌独立订货会，推出“时堂PUZZLE”的新概念。一方面降低人群聚集的防疫风险，另一方面尽最大的努力呈现整齐的设计师品牌全貌。

时堂PUZZLE的主会场位于创享塔（叶家宅路100号），分散为两个独立的空间，总共精选了30个品牌。从4月10日至14日，向全国的买手开放。同时，时堂团队也汇集了10多个商业设计品牌，同期在上海分散的角落，各自操办独立订货会。

这是一个特殊时期的特殊订货季，虽然不能在上海展览中心展示时堂参展品牌的全貌，但也相对完整地在上海汇集齐了富有竞争力的设计师品牌阵容。

为了配合更多品牌的冬款开发进度，时堂将于6月19日至22日，回归上海展览中心，首次举办“时堂WINTER+”特展，同时也能最大程度满足秋冬开发进度滞后的品牌的订货需求。时堂也会从一年2次展会的频次，增加至一年3次。这一举措意味着，时堂品牌在商业化道路上，逐步走向成熟。

As the COVID-19 pandemic sweeps across the globe, Showroom Shanghai’s 2020 Autumn & Winter collection will be stepped out from Shanghai Exhibition Center and launched the “Showroom PUZZLE” concept by integrating small and independent showrooms across Shanghai. The joint efforts are meant to prevent the spread of pandemic by lowering crowd density and showcase all the designer brands to the best possible extent.

Separated into two independent spaces at THE X Tower (No.100 Yejiazhai Road), the main venue of the Showroom PUZZLE houses 30 brands. It will be open to buyers from across China from April 10th to 14th. In addition, the Showroom team has invited a dozen designer brands which will stage their own showrooms all across Shanghai.

Given the particular circumstances of this buying season, a considerable line-up of competitive designer brands will come together in Shanghai, even though a panoramic display of Showroom’s brands in Shanghai Exhibition Center is not feasible.

In concert with the winter style development of many brands, from June 19th to 22nd, Showroom Shanghai will return to Shanghai Exhibition Center to host the “Showroom WINTER+” show for the first time, in an attempt to catch up with the demands of the brands that are lagging behind on their A/W development schedules. The now biannual schedule will be rearranged on a triannual basis. This change indicates the commercial maturity of Showroom Shanghai.

2019年10月11日-14日，时堂Showroom Shanghai 2020春夏展，将于上海展览中心西一馆开展。纵观本次173个参展品牌的年营业额规模，已跃升至60亿元人民币。较上届同一数据的22亿人民币，商业体量将近翻了三倍之多，而这一切仅仅发生在短短半年之内。

根据国家统计局的数据，今年上半年“服装鞋帽、针纺织品类”同比仅增长3%。但在社会消费品中，倒数第二，仅仅超过了“汽车类”。但根据时堂的数据显示，作为零售升级品类之一的设计师品牌，整体逆势上扬。上一季时堂，全国买手店数量增长了51%，达到3101家，创下了历史第二高的增长纪录。这点也在“赢商大数据中心”对全国购物中心的统计里能得到印证——2018年，全国典型城市新开业购物中心的服饰品类里，集合店业态占比一下子攀升至9%，前几年基本都在6%附近徘徊，毫无疑问地成了购物中心招商的新热点。而根据智研咨询所发布的《2019-2025年中国设计师品牌行业发展现状分析及市场前景预测报告》显示，2019年的设计师品牌规模达721亿元，2020年则会攀升至916亿元，增速达27%。而时堂则在展场面积没有增加的前提下，整体商业体量增加了172%。

时堂2020春夏参展品牌中，年营业额过亿元大关的品牌共计15个，占比8.7%。其中既包含老品牌的重装蜕变，也不乏规模不小的线上品牌走向线下，更有在时堂摸爬滚打后，一步跨越亿元大关的熟面孔。而年营业额过千万元的品牌共计43个，占比25%。而2014年4月，时堂初创时，所有品牌的年营业额之和仅为4400万元。另一方面。在市场飞速发展的过程中，今年更是迎来了时堂品牌的开店潮：密扇MUKZIN、CHOCO CONCERT、WHATEVER EYEWEAR、DAMOWANG、YOUWEI、洲升CHAU RISING相继开启品牌独立线下门店。时堂已然成为全国设计师女装的潮流风向标。以全国百货标杆久光百货为例，近两年共计新入驻24个女装品牌，时堂参展品牌占比29%，达7个。

本季时堂的国际品牌数量也有所上升，较之上一季32%的占比，本季共收录63个海外品牌，占比跃升至36%。比较特别的是，法国女装联合会（Fédération Française du Prêt à Porter Féminin）也带来了8个各具特色的法国品牌，与时堂共同尝试打造别致的“法国馆”。本季时堂的配饰品牌占比为29%，继续在市场上发力。3月底，时堂首次推出了fashion jewelry专区，成交活跃，吸引了大量的人流与买家。本季，fashion jewelry专区的品牌数量增加50%，达27个。

通过不断探索尝试，吐故纳新，时堂也将更为精准地把握市场导向，稳健发展，持续助力设计师品牌的逆势增长。

Showroom Shanghai 2020 Spring/Summer Exhibition will be held at Hall W1 of Shanghai Exhibition Center from October 11th to 14th, 2019. In view of the annual turnover scale of 173 participant brands, six billion yuan has been reached, which is approximately triple as that of the last exhibition (2.2 billion yuan), and such increment has been created within half a year.

The total turnover of “Clothing, footwear, hats, knitwear and textile” only has grown only 3% y-o-y in the H12019, according to the National Bureau of Statistics. It is penultimate in terms of social consumer goods, just better than the automobile industry in growth rate. However, as the upgraded retail category, designer brands have enjoyed an overall growth against the trend, according to the data of Showroom Shanghai. In the previous quarter, the number of buyer stores nationwide was 3,101 with an increase rate of 51%, setting up the second highest growth record in history. Such increase is also demonstrated by the "Win Shang Data " with respect to its statistics on the shopping malls across the country – In 2018, there is no doubt that the collection store has become a new project attracting more investment in the shopping malls regarding clothing categories of newly opened shopping malls in typical cities throughout the country because the commercial activities of the collection store suddenly rose by 9% in that year, compared to 6% in the previous years. However, according to the "Report on Analysis of the Development Status of Designer Brand Industry and Forecast of Market Prospects in China from 2019 to 2025" issued by Zhiyan Consulting Group, it is expected that the scale of designer brands in 2019 will reach 72.1 billion yuan and rise by 91.6 billion yuan in 2020, a growth rate of 27%. On the other hand, Showroom Shanghai has increased its overall commercial volume by 172% without increasing its exhibition area.

Among the brands showcased at Showroom Shanghai 2020 Spring/Summer Exhibition, there are 15 brands with annual turnover exceeding 100 million yuan and accounts for 8.7%, including upgraded and expanded old brands, as well as large-scale online brands entering the offline market, and familiar brands which have received an annual turnover exceeding 100 million yuan unexpectedly in a short period after going through numerous hardships for a long time in the Showroom Shanghai. Meanwhile, 43 brands have an annual turnover of over 10 million yuan, accounting for 25%. Looking back in April 2014 when Showroom Shanghai was inaugurating, the aggregate annual turnover of all the participant brands was only 44 million yuan. On the other hand, it has become a trend for many brands in Showroom Shanghai to open stores this year with the rapid development of the market: MUKZIN, CHOCO CONCERT, WHATEVER EYEWEAR, DAMOWANG, YOUWEI and CHAU RISING have opened offline sto res independently. Showroom Shanghai has become the trend vane of women's clothing for designers all over the country. Take Jiuguang Department Store (a national benchmarking department store) as an example, a total of 24 newcomer brands for new women's clothing were established over the past two years, including 7 participant brands of Showroom Shanghai, accounting for 29%.

The number of international brands showcased at Showroom Shanghai has also increased to 63 this season, accounting for 36% compared to 32% for the previous season Especially, the Fédération Française du Prêt à Porter Féminin (French Federation of Women's Wear) has also brought eight distinctive French brands, aiming at creating a unique "French-style Pavillion" at Showroom Shanghai. This season, the percentage of accessory brands continues to grow, reaching 29% of all brands at Showroom Shanghai. At the end of March, Showroom Shanghai revealed a dedicated display area for fashion jewelry for the first time, bringing a great many of transactions and attracting a large number of visitors and buyers. The number of brands in this dedicated area has increased to 27 this season, a growth rate of 50%.

By continuous exploration and trying in the pursuit of selective innovations, Showroom Shanghai will capture the market trends more accurately to achieve steady growth and maintain the growth of the designer brands in adversity.

2019年3月30日至4月2日，时堂Showroom Shanghai 2019秋冬服装服饰展会，将于上海展览中心西一馆开展。全新一届的时堂，将迎来5周年的庆典，较之上一届，展场面积翻倍扩容至7146平米。

这次，时堂从400多个申请品牌中，遴选出了154个优秀品牌，在展场面积翻倍的前提下，参展品牌的数量仅比上一届多37%。其主要原因是，不少品牌的参展面积较以往扩大不少。其中，参展面积扩大30%以上的复展品牌，占到了全部复展品牌的36%。

时堂除了坚守一贯的高品质标准，同时也秉持每届保持至少30%的新品牌入驻率，以保证时堂的新鲜感。这一次，随着规模的扩大，时堂一举解决了原先由于市场供应不足而导致新品牌进不来的问题。全部154个参展品牌中，新品牌占到了47%，几近一半。这些新品牌中，不乏在市场上已有一定影响力的国内外品牌，以及一部分团队、背景与当前业绩均过硬的新晋品牌。

配饰比重的扩大也是此次时堂的亮点，占全部参展品牌的33%。其中，除了为时堂原本的实力版块包袋，开设了专区外，全新开设的时尚首饰专区，一举增加到了21个品牌。而诸如像是国际袜子品牌Happy Socks，以及国内旅行方式独立设计品牌ITO的参与，也丰富了时堂参展品牌的品类。

从风格上而言，这次时堂明显的改变是运动风格的大幅度提高。UOOYAA品牌的运动线将在时堂亮相。不少品牌身上的运动、街头元素显著。值得一提的是，时尚感强烈的专业运动品牌Particle Fever（粒子狂热），也加入了时堂的阵容，其线上、线下店铺与买手店的业绩都不容小觑。

纵观本届时堂，一个显著的特点就是参展品牌的商业体量很大。第一届时堂的参展品牌，年营业额总和为4400万元。而即将到来的全新一季，这一规模据不完整统计，已扩大至22亿，整整翻了50倍。拥有至少一家独立店铺，具有一定商业基础的品牌已占到全部品牌总数的25%。这说明，过去的5年是设计师品牌不断成长的5年，同时也能看出越来越多新入驻时堂的品牌，也不仅仅将自己定义为“设计师品牌”，而正朝着更成熟、更具商业价值的设计品牌方向在努力。与此同时，时堂本身也从“设计师品牌”展会，一步一步地蜕变为“设计品牌”的集中展示平台。

In West-1 Hall of Shanghai Exhibition Center, Showroom Shanghai will stage its 2019 Autumn & Winter Show from March 30 to April 2, 2019. Showroom Shanghai will be celebrating its 5th anniversary on this 7,146m² of exhibition space, doubling its previous area.

Showroom Shanghai picks out 154 premium brands from over 400 applicant brands. With doubled exhibition space, the number of brands grows just 37% over the previous year. This is because many brands are expanding their presence at the event. 36% of all the returning brands have their exhibition space at least 30% larger than the previous year.

Alongside living by its all-time high quality standards, Showroom Shanghai always sees that every exhibition shall include a minimum of 30% new participant brands, to lend freshness to the show. With a much greater exhibition area, Showroom Shanghai gets over the dilemma of including new brands and insufficient space. Close to half (47%) of the 154 participant brands are newcomers, including a few established domestic and foreign brands as well as new brands with strong teams, background and performance.

Another highlight of the event is the importance attached to accessories, accounting for 33% of all participant brands. Apart from the dedicated zone for bags, an existing powerhouse of the event, Showroom Shanghai will also feature a zone for jewelries, with a total of 21 new fashion jewelry brands. Adding to the diversity of showcasing categories is an assortment of other accessory brands, such as Happy Socks, an international hosiery brand, and ITO, a domestic independent design brand of travel-style.

In terms of style, a notable change is that the sportswear gets way more manifest this time. The sports line of UOOYAA will be unveiled at this event. Lots of brands feature sports and street wear elements. Here’s another thing worth noting. Particle Fever, a professional sports brand with a strong fashion touch, has joined us at Showroom Shanghai. What PF has achieved with its on-line and off-line stores and boutiques is something you will find impressing.

A notable feature of this year’s Showroom Shanghai is the gigantic commercial volume of the participant brands. For the inaugural exhibition, the aggregate annual turnover of all the participant brands was RMB 44 million. While for the upcoming season, according to incomplete statistics, this figure has grown by 50 times to 2.2 billion. Of all the participant brands, 25% have at least one independent store and enjoy a sizable commercial base. This suggests that the last five years have been a period of steady growth for the designer brands, and that an increasing number of Showroom Shanghai newcomers have expectations beyond just “designer brands”. More importantly, they are working their way towards more commercially valuable design brands. In the same way, Showroom Shanghai has been transformed from a “designer brand” exhibition into a centralized display platform for “design brands”.

2018年10月13日至16日，时堂 Showroom Shanghai 2019 spring/summer将于上海展览中心西一馆一楼开展，而这也是时堂的整整第10届展会。

今年，线下实体零售出现回暖的趋势，并通过不断的调整，逐步强化优势，重拾消费者的青睐。线下店铺销售业绩的稳步提升，自然迎来新一拨的开店潮及店铺规模的扩张。在此番利好条件下，各大品牌纷至沓来入场占位，而一些已经拥有不少独立店铺，颇具规模的品牌，也不约而同地选择回归。这使得时堂的品牌组合，空前的强大。 

据统计，本次时堂共收录参展品牌112个。其中男装品牌达到15家，配饰品牌占比攀升至19%。同时海外品牌也再创新高，占到参展总数的40%。可以说，时堂也通过沉淀和探索与时俱进、精益求精，朝着以客户导向的市场趋势不断前行。并且在商业模式、经营策略、空间布局、服务体验等多个维度上给到参展品牌最大的助益。

据悉，随着时堂跨过第五个年头，也将面临再一次的全面升级。自第11届开始，时堂 Showroom Shanghai将扩大规模，以期服务好更多的品牌、买手及专业人士，敬请期待。

Showroom Shanghai 2019 Spring/Summer Exhibition (the 10th exhibition of Showroom) will be held on the first floor of the West Hall of Shanghai Exhibition Center from October 13th to 16th, 2018.

This year, offline retail shows signs of recovery and gradually grows strong and regains the favor of consumers through continuous adjustments. The steady increase in sales of offline stores ushers in a new wave of store opening and the expansion of store size. Under these favorable conditions, numerous major brands have come to the exhibition, while a group of well-established brands with a number of independent shops happened to return together, making the brand combination of Showroom more powerful than ever.

According to statistics, 112 exhibitors are due to show up in this exhibition, among which, the number of men's wear brands reaches 15, and the proportion of accessories brands climbs to 19%. At the same time, the number of overseas brands reaches a new height, accounting for 40% of the total number of exhibitors.  Endeavoring to keep pace with the times and strive for excellence through accumulation and exploration, Showroom spares no effort to stay abreast of the trend of the customer-oriented market, and to deliver the greatest benefit to participating brands in terms of business model, business strategy, spatial layout and service experience.

Reportedly, upon its fifth anniversary, Showroom Shanghai will have another comprehensive upgrade and be expanded to serve more brands, buyers and professionals starting from the 11th exhibition. Please look for more to come.

2018年3月30日至4月2日，时堂Showroom Shanghai （以下简称“时堂”）2018秋冬系列服装服饰展，在上海展览中心西一馆举办。 

历经4年的沉淀，时堂已聚集起来自全国各地，稳定的3000多名专业观众。时堂不仅仅是国内独立设计师与设计品牌showroom的开拓者，也以其精准的高端定位，成为业内领先的精品展会。此次展会，主办方从近300个申请展位的品牌中，筛选出98个，其中多为专注于产品，且具成长潜力的设计品牌。其中，首次参加时堂的新品牌，占总量30%，能持续给市场带来新鲜感。海外品牌的比例小幅上涨，达36%。此外，根据市场调研的结果，本届时堂首次开辟男装专区，对占比15%的男装品牌进行集中展示，以适应市场对男装品牌需求的上升趋势。

时堂作为一个开放的平台，并不仅仅满足于一年两次，在上海时装周期间举办的展会。时堂提出了“向外走、向上走、向源头走”这3个全新的方向，并为之安排了更为丰富的活动。

顾名思义，“向外走”是带国内品牌走向国际市场。本季时堂，小试牛刀为BAN XIAOXUE品牌在巴黎时装周期间，开设品牌独立showroom，接待全球买手。

“向上走”则指的是时堂跳脱开单一的品牌与买手客户的桥梁功能，深入时尚文化的核心。因此，时堂与当代艺术地标——上海当代艺术博物馆（MoCA），联合开创了 “Fashion in Museum”这一活动平台。打头阵的是3月22日至4月9日，在MoCA举办的《情迷蕾丝》（The Lace Review）时尚工艺展。此展梳理了法国北部上塞纳地区14间顶尖蕾丝工坊，其中不乏为奢侈品大牌与皇室御用的蕾丝工坊。精湛的蕾丝制作技艺，以艺术化的表现方式，呈现给专业观众，相信普通时尚爱好者也能近距离地感受到蕾丝工艺之美。3月29日，在MoCA，纽约FIT博物馆馆长兼策展人、时装学专家Valerie Steele，京都服饰文化服装研究院院长、策展人深井晃子，以及V&A博物馆资深策展人Sonnet Stanfill，将汇聚一堂，共同探讨时尚策展、从博物馆空间到商业空间的呈现，以及中国品牌如何进入国际知名博物馆收藏的途径等议题。3月31日的另两场论坛，将围绕“如何策划一场时装展”，以及“中法传统工艺的保护”这两个主题来展开讨论。到场嘉宾将包括丹佛艺术博物馆策展人，Dior设计艺术大展联合策展人Florence Muller，以及开云集团可持续发展事业部主席等各界大咖。丰富多彩的“Fashion in Museum”系列活动，通过艺术、社会、传统、可持续发展等人文视角，站在制高点，关照整个产业。

“向源头走”的计划起始于，时堂对已有22年历史的“中华杯”国际服装设计大赛的支持。今年，全新启程的“中华杯·太酷大学生毕业季服装设计大赛”，共计收到1000余份报名参赛设计方案。近20位专业评委，从中筛选出了30位优胜者。这些时装设计的未来中坚力量，将在时堂举办期间，带着制作完成的时装产品，与大咖评委面对面，从中进一步甄选出大奖得主。同时，大赛也希望通过与时堂的合作，让优秀的学生设计师，感受到商业的氛围，能更好地将商业与艺术设计完美地结合在一起。此外，时堂也将不断和专业的院校，以及培训机构展开深入合作，全方位地助力未来服装产业的中坚力量。

In the West-1 Hall of Shanghai Exhibition Center, Showroom Shanghai is to stage its 2018 Autumn & Winter Collection Show from March 30 to April 2, 2018.

After 4 years of preparing itself, Showroom has attracted a stable professional audience of over 3,000 from all around China. Not only is Showroom a trailblazer of showroom for independent Chinese designers and brands, but it has emerged as a leading premium exhibition in the industry thanks to its high-end positioning. Handpicked by the sponsor from close to 300 applicant brands, the 98 exhibitors are mostly design brands that are committed to products and with promising growth potential. Among them, first-time participating brands account for 30%, which are poised to imbue vitality into the market. Overseas brands contribute 36% to the total number with a slight growth. This year, based on a market survey, Showroom Shanghai creates for the first time a special exhibition zone for men’s wear, which groups and showcases men’s wear brands that represent 15% of all the participating brands, in response to growing market demand.

Showroom Shanghai, as an open platform, aspires to more than the exhibitions held twice a year during Shanghai Fashion Week. Epitomizing its vision in “Going out, going up, and going to the source”, it has organized a number of relevant events.

“Going out”, as the name implies, is to bring domestic brands onto the international market. In this season, Showroom Shanghai provided BAN XIAOXUE with its own brand showroom during Paris Fashion Week as a debuting brand, to welcome buyers throughout the globe.

By “going up”, Showroom Shanghai determines to do more than relying solely on its role as a bridge between brands and buyers in an attempt to venture into the spotlight of the fashion culture. To this end, Showroom Shanghai creates a platform of events called “Fashion in Museum” in coalition with a fashion landmark, Museum of Contemporary Art, Shanghai (MoCA). The first to debut is the Lace Review, a fashion artwork show staged at MoCA from March 22 to April 9, where there are 14 top lace workshops from Hauts-de-Seine in northern France to be showcased, quite a number of which are well-established names in the luxury industry and among royal families. Exquisite lace workmanship is not only to be presented to professional viewers as works of art, but also to be put in close contact with ordinary fashion lovers. Valerie Steele, curator and director of the Museum at FIT in New York, Akiko Fukai, chief curator of the Kyoto Costume Institute, and Sonnet Stanfill, renowned director of V&A Museum, will be meeting on March 29 at MoCA, to explore, among others, fashion show, presentation of museum space and commercial space, and how Chinese brands could find their way into internationally recognized museums. Two additional forums, to be held on March 31, are centered on “How to plan a fashion show” and “Preservation of Chinese and French traditional workmanship”. Attending guests include a couple of VIPs in the industry, like Florence Müller, head curator at Denver Art Museum and co-curator of current Dior exhibition in Museum of Decorative Arts in Paris, the chairman of the Sustainable Development Division of Kering Group, etc. The rich array of “Fashion in Museum” events are of great relevance for the entire industry from multiple humanistic perspectives including art, society, tradition, and sustainable development.

The program of “Going to the source” stemmed from Showroom Shanghai’s support for “China Cup” International Costume Design Competition, a contest with a history of 22 years. This year, “China Cup · TECUL College Graduation Season Costume Design Competition”, on a fresh start, received over 1,000 competing designs, from which nearly 20 professional judges picked out 30 winners. During Showroom Shanghai exhibition, these winners, the backbones for fashion design in the future, will bring with them their newly completed designs to the judges, who will be determining the winners for the grand prize. Meanwhile, it is the hope of the competition host that the cooperation with Showroom Shanghai could enable excellent student designers to personally experience the commercial atmosphere so that they may know how to make an ideal combination between commerce and design. Furthermore, Showroom Shanghai is to continue with its in-depth cooperation with fashion colleges and training institutions in an all-round support for backbone designers of the future costume industry.

2017年10月14日至17日，时堂Showroom Shanghai将继续在上海展览中心西一馆举办2018春夏季服装服饰展。作为上海时装周所极力打造的“亚洲最大订货季”的重要组成部分，时堂继续巩固其在本土高端时装市场上的领先地位。

今年4月，正值时堂三周年之际，正式落户了上海展览中心，极大地提升了观展体验。全场面积达3600平米，成为最受成熟品牌欢迎的精品展会。经历了3年的积淀，时堂已稳定了3000人规模的专业观众，涵盖买手、品牌、媒体、投资方等等产业精英，其中专业买手占到观众的半数，给予参展方可观的收获。而时堂相对市场化程度较高的品牌组合，也给予专业买手丰富的选择空间。

2018春夏季的时堂，将继续保持一贯高水准的品牌组合，在众多展位申请品牌中，挑选出了风格不同的93个品牌，以满足不同零售渠道的需求。越来越多的海外设计品牌，将时堂看作是打入中国市场的第一站。本届时堂，海外品牌比例高达26%，其中不乏已拥有上百家渠道的成熟商业设计品牌。配饰品牌有每届上升的趋势，本届已占到四分之一席，成为市场上最受追捧的品类。而男装则小幅攀升至11%的比例，但这个数字在未来将会继续上升，已有不少零售商有意开设男装专门买手店。

与市场、品牌一起坚实成长，是时堂3年来未改的初心。

Showroom Shanghai will host the 2018 Spring & Summer collection exhibition at the West No.1 Hall of Shanghai Exhibition Center from October 14 to October 17, 2017. As an important constituent of “the largest order season in Asia” featured in Shanghai Fashion Week, Showroom Shanghai will spare no efforts in consolidating its leading position in the local high-end fashion market.

This April, Showroom Shanghai is officially set up at Shanghai Exhibition Center at its third anniversary, enhancing viewers’ experience tremendously. The exhibition, covering an area of 3,600m², has become the most popular showroom with matured brands. Three years of accumulation has endowed Showroom Shanghai with a steady audience of 3,000 professional visitors, including elite representatives of fashion buyers, brands, media, and investors, among which, professional buyers have accounted for half the number, creating values for the participants in the meantime. Additionally, Showroom Shanghai has also offered professional buyers the broad space from which to choose brand portfolio of high marketization degree. 

Showroom Shanghai 2018SS will keep a high-stand brand portfolio. Ninety-three brands of different styles are singled out from many booth applicants for different retail requirements. More and more overseas design brands, which have come to regard Showroom Shanghai as their doorway into Chinese market, account for 26% at this upcoming show, including matured business design brands that have already owned hundreds of sales channels. Accessory brands, which have been on at the rise with each expo, account for 25% this time, and have become the most sought-after category. For men’s wear, the percentage is up slightly to 11%, but will keep rising amid aspiration of many retailers to open select shops for men’s wear. 

Growing steadily together with markets and brands has always been Showroom Shanghai’s initial intention these three years.  

“时堂 Showroom Shanghai” 迎来了第三个年头！2017秋冬系列服装服饰展将于2017年4月8日至11日，在上海展览中心西一馆1楼举办。

时堂正式亮相于2014年的4月13日，经过3年的实践，日益清晰了自己的定位——从独立设计师出发，聚焦具有商业拓展潜力的中高端新兴时装品牌，成为中国时装产业消费升级的助推器。

3岁生日之际，时堂迎来了形象大升级，落户市中心的历史建筑——上海展览中心。整个展会的面积扩大将近一倍，达3600平米——更宽敞的公共空间，全面提升观展体验。最具成长性的新锐时装品牌，与这栋最辉煌的历史建筑，将产生跨越时间的对话。

此次时堂展会的展场设计，由青年建筑师洪人杰先生操刀。他走访了上海展览中心附近的四明邨、明德里和常德公寓等等颇具特色的里弄建筑。他并没有试图复制这些传统的商业空间，“取而代之的是打破僵化的介面，将那些被厚墙、大马路和以往的邻里尺度，透过转化并置入时堂展会。”

除了形象的全面升级以外， “时堂Showroom Shanghai”和上海时装周正式联姻，成为上海时装周官方展会。时堂希望能与上海时装周这一中国最具影响力之一的平台，深入合作，一同深耕本土市场。

2017秋冬系列展示，时堂总共吸引70余个品牌参展，可以说是时堂创立以来规模最大的一次，更多的新生品牌注入进来，相信会有一场全新的视觉盛宴，呈现给每一位时堂的参观者。与此同时，生活方式和配饰类型的品牌也是本届的中流砥柱，以顺应近期市场对配饰品类的不断扩大的需求。

此外，在本届时堂展会，将携手“界面新闻”，在现场做6场高端产业论坛。“界面新闻”时尚版块的年轻编辑记者团队，以其专业素养，不断输出与众不同的产业视角和思考，这点与时堂的态度高度契合。该系列论坛将以“新秩序New Order”为标题，邀请业内扛鼎人士，在新的商业、传播环境下，共同探讨如何完成国内品牌的升级换代，并更好地构建未来的新常态。

New Image for Showroom Shanghai 17AW Collection Exhibition  to Create a Headline IP in the Industry

Going into its third year, the 2017 A/W collection exhibition, owned by Showroom Shanghai, will run on the first floor of the West No.1 Hall of Shanghai Exhibition Center from April 8-11, 2017.

After three years of practice, Showroom Shanghai, which made its debut on April 13, 2014, has been clear about its own position—focusing on emerging high- and medium-end fashion brands with business development potential through the lens of independent designers, thus making it a catalyst for consumption upgrading of the Chinese fashion industry.

In the run up to its third birthday celebration, Showroom Shanghai is significantly upgrading its image by staging its show at Shanghai Exhibition Center, a downtown historic building. Nearly doubling its floor size, the new show will reach 3,600sqm, with an enlarged public area to enhance the viewers’ experience. Here, the most potential emerging fashion brands are bound to have a dialogue with this magnificent historic building across time.

The venue is designed by Mr. Hong Renjie, a young architect who has paid a special visit to distinctive buildings along linong (lanes and alleys) near the Shanghai Exhibition Center, such as Simingcun, Mingdeli and Changde Apartment. Instead of attempting to replicate traditional commercial space, he “tried to break free from stereotypical patterns, and convert and integrate thickened walls, roads and neighborhood scale into the venue.”

Apart from a whole-new image, Showroom Shanghai, in partnership with Shanghai Fashion Week, positions itself as the official show. It is the hope of Showroom Shanghai to deepen cooperation with Shanghai Fashion Week, one of the most powerful platforms in China, to focus on local market.

2016年10月14日晚8点，3个参加“时堂 Showroom Shanghai”展会的品牌，Black Spoon、Liang Xue，以及Lost General，于上海新天地时尚举办小型展示活动（presentation）。

这是上海时装周官方活动之外的独立展示，旨在加强时堂订货环节的品牌形象展示。小型展示活动，不同于时装秀，它形式更轻松，与观众的距离更近。Black Spoon与Lost General均有模特现场展示各自2017秋冬最新系列，Liang Xue则选择用静态展览的方式。时堂作为本次活动的主办方，第一次尝试，用更为轻便的presentation的方式，为有需要增加品牌形象展示环节的设计师品牌，提供增值服务。

这3个设计师品牌各具特色，与时装周主秀场的设计师与品牌气质不同。Black Spoon曾连续3次参加上海时装周发布，并获得一致好评，这次设计师白莫媞想用更为独立，更能完整表现自己品牌形象的方式来做一次实验；Liang Xue则担任Decoster-Men品牌设计师，拥有丰富的设计经验，这次她第一次用自己的名字创设品牌，对外发声，可以看到她在男女装领域成熟而又异质的独特表达；Lost General的创始人则为时堂的创始人之一，为中国第一代买手店TIPS的经验者尹家圣，他将自己在行业内的多年市场经验，与个人强烈的摇滚风格结合在一起，为市场带来一股充满力量的系列。

这一独特的展示环节，丰富了上海时装周期间的周边活动，补充了品牌不同的发布需求与形式。同时，活动本身也为即将开幕的时堂展会开启了序幕。

Showroom Shanghai will hold its 2017 Spring & Summer Fashion Show from October 16 to 19, 2016 at Xintiandi Style. Once again, Showroom Shanghai will stage this fashion show near the main venue of Shanghai Fashion Week to provide the much sought-after locations for interested brands.

The 2017 SS show will witness over 60 brands coming from Hong Kong, Taiwan, South Korea, Japan, Canada, US and UK, and among them most are local designer brands.

There will be 38 brands making their debut at this show, accounting for over half of all the brands. Compared with last year, the brands this year strike a more conspicuous tone of variety and dynamism, highlighting practicality and suitability for different occasions. Designers are more bent on articulating their ideas by mixing fabrics and alternating compositions in rather simple designs. Meanwhile, the prices of leading products see a slight decline, ranging from RMB 1,200 to 5,000. Co+Co by Coco Rocha founded by super model Coco Rocha is a good example. Fresh from its journey at New York Fashion Week, the brand has wasted no time to hurry to Showroom Shanghai, interpreting its idea of the “sport chic”.

This year, we have made a bold try to introduce more men’s fashion brands to the show, a gesture to address the issue of women’s fashion brands dominating previous sessions. We have partnered the GQ magazine, the firm advocate of men’s fashion brands in China, and invited Sankuanz, Sean Suen, Chuang Qu and Uma Wang to the show. With endorsement of the international perspective of GQ, we aim to explore the possibility of using retail terminals to promote men’s fashion brands, and showcase the talent of China’s pioneering men’s fashion designers to the clients and therefore boost their confidence.

During the last two years, Showroom Shanghai has gradually shifted its focus to further exploration of upstream and downstream industry chains and have, thus, curtailed its efforts in more superficial aspects. The statistics of April this year showed that the number of buyers accounted for 70% and exhibiting brands were able to add 3~10 new clients at each session. It’s fair to say that Showroom Shanghai has achieved the goal of attracting clients at an initial stage, and now moved towards improving performance-based KPI, as well as building reputation for itself and at the retail terminal. In the future, we plan to systematically sort out the retain terminals nationwide and do our homework to connect brands to thousands of buyer stores. We will help brands to develop their target clients and provide value-added services such as training &guidance at retail terminals. On top of all this, there will be concrete measures to take on the persistent issue of the agenda of Shanghai Fashion Week lagging behind the production cycle, and the need for bringing in pre-spring and pre-autumn series.

2016年4月11日至15日, 时堂Showroom Shanghai 2016秋冬时装展依然会在与上海时周秀场一箭之遥的新里新天地正式对外开放。

2014年4月，时堂Showroom Shanghai横空出世，成为国内链接设计师、品牌与全国买手店的桥梁。短短两年来，随着上海的showroom呈几何数级爆发，但“时堂”依靠其卓越的表现，站稳上海showroom的第一品牌宝座。被三位创始人重新定义，从单纯设计师、品牌与零售终端的桥梁功能，过渡到了中国时装产业消费升级的助推器，呼应了李克强总理在政府工作报告中所提及的 “个性时尚”，“线上线下互动”，以及“推动实体商业创新转型”。因此，今年“时堂”最重要的发展在于其衍生企业的创立。时庄Stron作为时堂第一个面世的子企业，旨在品牌的各个阶段提供痛点解决方案。最基础的服务便是品牌的分销代理。从2015年春夏季开始“时堂”便负担起了Y’s Yohji Yamamoto的中国区分销代理业务，如今这一阵营已扩散到了多个品牌，其中包括颇受市场关注的Ms MIN，冉冉上升的Black Spoon，以及即将首次亮相于”时堂”展会的两匹黑马：设计师品牌A Tentative Atelier和设计品牌“里白”。此外，汇集Hermes经验与资金，与本土手工艺传统的“上下Shangxia”品牌也交由时庄来执行其全国分销代理。

每个品牌的发展阶段不同，其痛点亦有不同，时庄亦涉足生产环节，在降低生产成本，提高产品质量等方面，给予品牌更殷实的支持。而针对全国发展水平层次不齐的零售终端来说，时庄也提供咨询顾问服务。为更多高素质的零售商提供一揽子痛点解决方案。

而为了给“时堂”的客户们提供电子商务解决方案，即将在“时堂”展会期间正式上线网络销售平台2manyshop.com。这一全新的电子商务模式，结合le “时堂”丰厚的买手店与品牌资源，以及来自net-a-porter的中国技术和运营团队的国际经验。许多高素质的店铺集合了国际国内许多优秀的品牌，却囿于经营地。2manyshop帮助优质的店铺和精选品牌，将他们的好货搬到网上，打破时间地域规制，面对全国各地的消费者。值此2manyshop上线的机会，BAN XIAOXUE、Black Spoon以及deepmoss品牌将会在2manyshop开辟品牌专区，走秀结束后，第一时间向消费者开启2016秋冬秀款的预订服务，以解消费者漫长等待之渴。而日本前卫男装品牌Number (N)ine也将在2016秋冬季重新复刻2006秋冬的经典秀款，并在2manyshop上接受消费者的预订。

Showroom Shanghai will hold its 2016 Autumn & Winter Fashion Show from April 11 to 15, 2016, again at Xinli Xintiandi, a stone’s throw from the venue of Shanghai Fashion Week.

The April of 2014 saw the birth of Showroom Shanghai, which has later become a hub linking domestic designers, brands and select shops nationwide. In a short span of just two years, the number of showrooms in Shanghai has exploded, but Showroom Shanghai still holds onto top spot with its enviable performance. After being redefined by its three founders, Showroom Shanghai has now evolved from a simple hub of designers, brands and retail terminals to a booster of consumption upgrade in Chinese fashion industry, echoing Premier Li Keqiang’s call for “individualistic fashion”, “online and offline interaction” as well as “accelerating entity commerce innovation and transformation” in the government work report.Thus, topping Showroom Shanghai’s agenda this year is the establishment of derivative businesses. As the first subsidiary of Showroom Shanghai, Stron commits itself to providing solutions to critical problems a brand faces at various stages. The most basic service is distribution agency. Since spring and summer in 2015, Showroom Shanghai has acted as a distributor for Y’s Yohji Yamamoto in China. This camp has now expanded to include multiple brands, including the attention-getting Ms MIN, the rising Black Spoon, and the two dark horses making their debut at this Showroom Shanghai show: designer brands A Tentative Atelier and LEON BRAND. In addition, Shangxia brand, combining rich experience and capital from Hermes with local craftsmanship tradition, will task Stron with its national distribution.   

Depending on which stage it is in, a brand may face different challenges. By maintaining a presence in production, Stron is well positioned to provide much sought-after support for cost reduction and quality improvement etc. For retail terminals at their own development levels throughout the country, Stron can meet their needs with consulting services, and for more professional retailers, it has one-stop solutions tailored for their specific problems.To provide e-commerce solutions for the customers of Showroom Shanghai, 2manyshop.com, a Web-based sales platform, will be launched during the Showroom Shanghai show. This brand new e-commerce model combines the advantage of ample select shops and brand resources of Showroom Shanghai with the international expertise of Chinese technical and operation team from net-a-porter. A great number of prominent shops that curate numerous outstanding international and domestic brands are handicapped by a limited operating space. 2manyshop is designed to help these shops and selected brands to show their goods online, thus removing time and space restrictions and appealing to consumers from every part of the country.

Taking advantage of this new 2manyshop, BAN XIAOXUE, Black Spoon and deepmoss will launch their own sections on the platform, accepting reservations for 2016 Autumn and Winter series immediately after the show. This should spare consumers from the otherwise lengthy wait. Besides, Number (N)ine, a vanguard Japanese male fashion brand, will duplicate their 2006 autumn and winter show featured collection during the 2016 autumn and winter season, and accept reservations from consumers via 2manyshop.

2016年4月11日至15日, 时堂Showroom Shanghai 2016秋冬时装展依然会在与上海时周秀场一箭之遥的新里新天地正式对外开放。

2014年4月，时堂Showroom Shanghai横空出世，成为国内链接设计师、品牌与全国买手店的桥梁。短短两年来，随着上海的showroom呈几何数级爆发，但“时堂”依靠其卓越的表现，站稳上海showroom的第一品牌宝座。被三位创始人重新定义，从单纯设计师、品牌与零售终端的桥梁功能，过渡到了中国时装产业消费升级的助推器，呼应了李克强总理在政府工作报告中所提及的 “个性时尚”，“线上线下互动”，以及“推动实体商业创新转型”。 

因此，今年“时堂”最重要的发展在于其衍生企业的创立。时庄Stron作为时堂第一个面世的子企业，旨在品牌的各个阶段提供痛点解决方案。最基础的服务便是品牌的分销代理。从2015年春夏季开始“时堂”便负担起了Y’s Yohji Yamamoto的中国区分销代理业务，如今这一阵营已扩散到了多个品牌，其中包括颇受市场关注的Ms MIN，冉冉上升的Black Spoon，以及即将首次亮相于”时堂”展会的两匹黑马：设计师品牌A Tentative Atelier和设计品牌“里白”。此外，汇集Hermes经验与资金，与本土手工艺传统的“上下Shangxia”品牌也交由时庄来执行其全国分销代理。

每个品牌的发展阶段不同，其痛点亦有不同，时庄亦涉足生产环节，在降低生产成本，提高产品质量等方面，给予品牌更殷实的支持。而针对全国发展水平层次不齐的零售终端来说，时庄也提供咨询顾问服务。为更多高素质的零售商提供一揽子痛点解决方案。

而为了给“时堂”的客户们提供电子商务解决方案，即将在“时堂”展会期间正式上线网络销售平台2manyshop.com。这一全新的电子商务模式，结合le “时堂”丰厚的买手店与品牌资源，以及来自net-a-porter的中国技术和运营团队的国际经验。许多高素质的店铺集合了国际国内许多优秀的品牌，却囿于经营地。2manyshop帮助优质的店铺和精选品牌，将他们的好货搬到网上，打破时间地域规制，面对全国各地的消费者。

From October 15th to 19th 2015, Showroom Shanghai 2016 Spring/Summer collections, the 4th session of Showroom Shanghai will open to the public at the fifth and sixth floor of THEHOUSE, Xintiandi.

The exhibiting brands are still the biggest highlights of this show. In addition to our loyal client Y’s Yohji Yamamoto, a number of locally renowned brands formed a powerful cohort, representing the elite class of Chinese designers. To name but a few, Fake Natoo, Neither Nor, Vmajor, Simon Gao, Injury, Matchbox, Black Spoon, Muse Handmade, rfactory… Among the long list of exhibiting brands, Number (N)ine, forced into closure as early as the autumn of 2009, announces its whirlwind return by reproducing its acclaimed collections.

We have always been devoted to building Showroom Shanghai into an international brand. Driven by this vision, we try our best to act as a full industry platform for designers from home and abroad and never cease our steps in the process of expanding and enriching. We set up the upstream to downstream arrangement in efforts to shape the chains of fashion industry. By joining hands with senior professionals and producers, a one-stop service platform was constructed to provide manufacturing and channels. Liberated from multifarious tasks, designers can exclusively concentrate on designing and brand image. Showroom Shanghai has also cooperated with an experienced e-commerce team to build a nation-wide online sales platform.

This is the fourth session of Showroom Shanghai. By deepening collaboration with international brands, international showrooms and agencies, Showroom Shanghai has become China’s top release and order-placing platform for independent domestic designers.

2015年4月5日至15日，已经创立整1年的“时堂 Showroom Shanghai”将再度携手上海新天地，于旗下物业“企业天地3号”，举办设计师品牌2015秋冬时装展示活动。

本次活动，国际品牌和国内品牌区分开为两场。4月5日至9日为国际品牌专场；4月11日至15日为国内品牌专场。经过去年一年的努力，时堂已当之无愧地成为国内独立设计师的最佳发布与订货平台。从2015年开始，时堂将逐步扩大国际品牌的引入，以及国际性showroom与代理机构的深度合作。

国内品牌中，Banxiaoxue、Sankuanz、Fake Natoo、Vmajor、Nor、Simon Gao、R Factory等国内著名设计师品牌，都是连续参加3届时堂的实力品牌，代表了中国独立设计的最高水平；从2015春夏开始加入时堂的Ma by Ma、Black Spoon、Ware Zhang、M. Essential、Hui by Eran Hui、Awaylee、Muse Handmade等将再战江湖。一大批设计和产品都更成熟的国内新兴设计品牌也将第一次在时堂亮相。这也预示了，时堂将逐步增加“设计品牌”的比重，以满足市场对这个区间产品的饥渴。

此外，作为中国最领先的时尚生态平台，为时尚品牌及零售商提供卓有价值的服务是时堂一贯的宗旨和使命。2015年，时堂正式推出“时堂中国时尚公益基金”项目，希望以此为核心持续推动中国时尚设计品牌和本土时尚零售商的发展。每年两期的买手培训课程免费参加项目，是“时堂中国时尚公益基金”率先推出，旗下针对本土多品牌买手店的公益项目，以解决买手店在中国快速发展，与人才短缺之间的矛盾。更多针对设计师与品牌的扶持计划，也将从今年下半年开始，陆续分批推出。

On April 5-15, 2015, one-year-old Showroom Shanghai will stage its 3rd session event at Tower 3, Corporate Avenue, Shanghai. The event will be dedicated for 2015 autumn/winter collection.

The event begins by the international brand session from April 5th to 9th and followed by the domestic brand session from April 11th to 15th. Thanks to the efforts of the past year, Showroom Shanghai has become China’s top release and order-placing platform for independent domestic designers and buyers. From 2015 on, Showroom Shanghai will gradually increase the number of foreign brands and strengthen its cooperation with international showrooms and brokers.

As China’s most advanced fashion platform, Showroom Shanghai is committed to providing valuable service for fashion brands and retailers. In order to help with the growth of Chinese fashion designer brands and retailers, Showroom Shanghai has launched a program titled “Showroom Shanghai Fashion Public Welfare Fund for China” in 2015. With a view to cultivating China’s buying talents, the program offers two sessions of free buyer training each year. Besides, more designer assistance programs will be launched since the second half of this year.

2014年10月19日至23日，“时堂 Showroom Shanghai”将在上海时尚地标新天地湖滨道购物中心举办第二届设计师品牌2015春夏系列的展示活动。整个活动为期5天，占地面积达3000平方米，吸引了超过70个国内外品牌，其中包括女装、男装和配饰。“时堂 Showroom Shanghai”作为中国第一家专业showroom，看重设计师品牌原创性、独特设计与市场可接受度的平衡性、品牌的商业可持续性等指标，在设计风格上的包容度较之第一届会更大。随着“时堂 Showroom Shanghai”规模和领域的扩大，一方面仍会坚持推广更多的中国独立设计师品牌，同时也会把更多的国际品牌带入中国市场。这次，Y’s Yohji Yamamoto品牌将第一次在中国市场公开面对买手和经销商。

除了Y’s的震撼登场外，设计师上官喆将在“时堂 Showroom Shanghai”首次展示其女装品牌Ze Studios；工艺难度与做工可与一线大牌比肩的本土男装品牌Skin Art Series，以及全手工制作的骷髅形包包品牌Muse Handmade都将通过这一平台首次向市场推出。由此可见，“时堂 Showroom Shanghai”不仅是个吸引大牌的平台，更是一个向本土市场，乃至全球市场推介高水准新人、新品牌的平台。这次活动突破了showroom仅仅联系设计师、品牌与买手、经销商、媒体的固定模式，特别增加了“厨房”版块，引入了时装产业链的各个环节，来为设计师做服务。“时堂”取谐音“食堂”，食客们看菜下单，但做菜的“厨房”却不为世人看到。这次“时堂”，吸引了提供3D配饰打印服务、时装生产解决方案供应商等周边服务面对设计师，更方便整个产业提升质量以及创新能力。尤其值得一提的是由“例外”品牌和方所的创始人毛继鸿与香港艺术家又一山人合作的品牌YMOYNOT也加入了“厨房”版块，将以开放的心态与各个有潜力的设计师开启未来的合作。

由此，第二届的“时堂 Showroom Shanghai”慢慢呈现出了其核心价值——通过提供覆盖品牌化营运各领域的服务，帮助独立设计师建立成功的时尚品牌，进而使之成为中国时装产业的创新引擎。

Dedicated for 2015 spring and summer collections, the 2nd session of Showroom Shanghai was held on Oct.19-23, 2014. Compared with the 1st session (2014 autumn and winter collection show), which was held in April of the same year, the 2nd session featured a greater number of participants, higher sales and more international involvement.

Different from the 1st session, which focused domestic brands, the 2nd session saw a greater number of foreign brands. More than 30 global brands, including Y’s Yohji Yamamoto, Made in Heaven, PPQ, and Ground Zero, and 4 international Showrooms participated in it. Yohji Yamamoto, especially, opened its first showroom outside of Paris and Tokyo in the past 40 years. More than a dozen famous buyers from the US and Japan showed up at the event, including American Rag, H Lorenzo and Via Bus Stop, and 7 of them placed orders with Chinese designers.

According to conservative statistics, the 2nd session of Showroom Shanghai witnessed a total order of RMB77-90 million, up by 175-221% over the order value RMB28 million witnessed at the 1st session. Y’s Yohji Yamamoto, BANXIAOXUE, KKtP, Simon Gao, Vmajor, Annakiki, Fake Natoo and Muse Handmade, among others, all did very well at the showroom.

2014年4月13日至17日，正式宣布成立的“时堂 Showroom Shanghai”将在上海的时代豪庭举办第一届设计师品牌2014秋冬系列的展示活动。整个活动与上海时装周同期，为期5天。25个国内颇具影响力的设计师品牌参与了进来。

Showroom在国内还是新生事物，是时装业内遵循一年两季发布规律，帮助设计师品牌完成批发预订的机构。一般而言，showroom的举办时间皆为各大时装周期间。设计师在时装周上完成时装秀后，利用showroom空间接待来自世界各地的买手与媒体，方便业内人士近距离地观察货品，完成下一季的销售订单，堪称时装产业链中最核心的环节。“时堂 Showroom Shanghai”是中国第一家专业showroom，整合时装设计师、媒体、零售终端、国际买手、投资人等产业链条，顺应时代需求而生。

第一届“时堂 Showroom Shanghai”线下展示结束后，“线上showroom”也将按计划上线。它将最终发展成为全方位服务于独立设计师及品牌的综合性平台，而不局限于帮助设计师及品牌完成销售任务。对于更成熟的品牌，“时堂 Showroom Shanghai”亦将提供从资金、营销到零售终端的综合服务；对于有潜力的年轻设计师，“时堂 Showroom Shanghai”亦在准备扶持基金的项目，帮助他们渡过品牌生存的最初艰难期，甚至提供生产环节的解决方案。用创始人之一林剑的话来说：“独立设计师和品牌在中国，以前都是游击队，现在我们的出现，希望能帮助他们成为具有一定作战能力的正规军。”

在中国，随着本土独立时装设计10年的蓬勃发展，国际与本地买手对国内设计师的兴趣日隆，上海时装周亦固定成为国际时装界关注本土设计力量的重要窗口。但showroom却一直是空白，时装周仅有展示和发布的功能，缺乏最为重要的订货环节。“时堂 Showroom Shanghai”的出现将会对提升本土时装业专业程度，进一步走向国际，带来积极的重要影响。

The first session of Showroom Shanghai, which comes on April 13-17, 2014 coinciding with the fashion week of Shanghai, will be held at Shanghai Times Square Apartments. Influential designer brands from 25 countries will display 2014 autumn and winter collections in the showroom. Brands such as QIUHAO, BANXIAOXUE, YIFANG WAN and SANKUANZ will also be spotted on the stage of Shanghai Fashion Week. 

Following the showroom held at Shanghai Times Square Apartments, we will launch an online showroom program. Besides, the second session of Showroom Shanghai, which is expected to come this October, will witness more international brands and buyers.

We hereby sincerely invite all people of the fashion circle to our showroom. Please feel free to join us, no matter who you are, be it a brand designer looking for business opportunity, a buyer interested in 2014 autumn and winter collections, an department store or estate runner wishing to take over designers’ shops, a journalist concerned with original Chinese fashion design, an advertiser or PR expert seeking commercial cooperation, an investor interested in helping young entrepreneurs of the fashion sector or a college teacher or student engaged with study of fashion art. 

10月10日至13日，时堂Showroom Shanghai将在上海展览中心西一馆再次与广大业内人士见面。时堂经历了上半年疫情的严峻形势后，首次呈现一个完整的2021春夏服装服饰展览，其规模恢复到了去年同期水平。

作为传统订货大季，2021春夏的时堂参展品牌逾150个，其中新品牌占比超过40%。而上半年因疫情原因全面缺席的海内外品牌也相继回归，此次也有来自法国、日本、中国台湾等多个国家地区的品牌，通过协会、国内代理机构等多种形式，陆续回归时堂与买手们见面。

疫情加速了品牌的迭代更新，虽然时堂的展场面积已经恢复到了去年同期水平，但也依然无法满足所有申请参展品牌的需求。本次时尚首饰品牌的参展需求较往届增长了一倍。最后精选了23个，还有大量的品牌很遗憾地未能录入。而更多品牌也渐渐需要更私密的订货空间。因此，本届时堂设置了分会场。the cool hunter showroom与YOEYYOU品牌将在THE UNION by 时堂 Showroom Shanghai同期举办订货会。在不久的未来，时堂也会考虑以更多分会场的形式，来满足品牌差异化的订货需求。

In West-1 Hall of Shanghai Exhibition Center, Showroom Shanghai is to greet industry insiders from October 10th to 13th. Having survived the severe pandemic in the first half of the year, Showroom Shanghai will deliver a complete 2021 spring and summer clothing show that revitalizes the grandness same period last year. 

In this traditional season embracing loads of orders, more than 150 brands, 40% of which are new faces, will be showcased at the Showroom Shanghai 2021 Spring & Summer Show. Some brands, who were absent due to the Covid-19 pandemic in the first half of the year, will return as well. In addition, brands from France, Japan, China Taiwan and other countries and regions will rejoin Showroom Shanghai and meet merchandisers via various channels such as associations and domestic agencies. 

The epidemic has accelerated the iteration and renewal of brands. Although Showroom Shanghai has returned with an exhibition area comparable to that of last year, we are still incapable of meeting all applications for participation. The number of fashion jewelry brands seeking to participate in this show has doubled over the previous show. In the end, 23 brands were selected, while many other brands left with regret. In addition, an increased number of brands are asking for more private space for ordering. Therefore, a parallel session is set up. The Cool Hunter Showroom and YOEYYOU will organize a concurrent ordering conference at the UNION by Showroom Shanghai. In the near future, Showroom Shanghai will also take parallel sessions into account as a way to meet the differentiation demand of the brands. 

时堂21秋冬，我们膨胀了

时堂21秋冬展，将于2021年4月9日至12日，再度亮相上海展览中心。我们又双叒叕扩大了！

请奔走相告，时堂又双叒叕扩大了！

即将于今年4月9日至12日举办的时堂21秋冬展，又迎来了新一波的升级。时堂这几年，基本按自己的节奏，每两年进行一次升级。哪怕最近一年多来，因为疫情的影响，既定的节奏频频被打乱，但我们依旧按着我们自己的步伐，坚定地引领着我们整个生态砥砺前行。

此番升级，我们解锁了上海展览中心辉煌大气的中央大厅，并贯通起了西一馆和东一馆的二楼整层。展场面积较往届扩大70%，达12000余平米。三大展厅连成一线，以中央大厅为轴心，西一馆和东一馆如同张开两只巨大的羽翼，环抱广大买手和业内人士。

最大的亮点当属我们首次解锁的下沉式中央大厅广场，这里集中呈现了商业体量不小的行业巨擘，更开阔的空间，有助于这些品牌完整地展示品牌形象，构建新零售的全新的线下场景。

作为时堂传统优势板块的fashion jewelry，也将移至序厅以及中央大厅二楼。品牌数量增至40个，增幅达48%。鞋包帽等配饰区也进一步整合扩大，全场品牌35个，增幅超过50%。

在展场面积扩大70%，配饰品牌数量大幅跃升的情况下，服装品牌的展位则显得供不应求，本季申请展位品牌超过520家，精选后，最终只录得190个品牌入驻。新品牌的入驻率仅三成，略低于我们预期。我们扩容的速度，不及大量品牌自身展位扩容的速度。错过很多优质新品牌，很心痛，但也乐见更多老面孔能和我们一起越来越膨胀。

扩容升级后，我们也进一步优化了观展环境，除了扩大通道宽度外，同时增开两个进馆入口。除了大家已经熟悉的西一馆入口，我们还将打开东一馆入口，以及直接通往中央大厅的主入口。更多品牌，更拥挤的商贸洽谈日程，方便四方来客，快速抵达目标的展区，提高观展效率。你的效率，就是我们的使命。

最后，祝各位在我们全新升级的时堂，收获满满。

我们的口号是：商业与设计，两手抓，两手都要硬！

Showroom Shanghai 2021 AW: Return with even larger scale

Showroom Shanghai 2021 AW collection will be hosted at Shanghai Exhibition Center from April 9th to 12th, 2021，which is expanding year over year.

The upcoming Showroom Shanghai 2021 AW collection to be held from April 9th to 12th has embraced a series of new upgrades. Over the years, Showroom Shanghai has evolved at its own pace by making an upgrade every other year. Despite the interruptions of the COVID 19 pandemic in the previous year, we manage to follow our own pace and led the entire ecosystem to move ahead.

With this edition, we are taking advantage of the magnificent central hall of Shanghai Exhibition Center, and linking up the second floor of the West Hall 1 and East Hall 1. Coving more than 12,000 square meters, the total exhibition area is 70% larger than before. The three exhibition halls are connected in a line, with the central hall as the axis, and West Hall 1 and East Hall 1 spreading out like two huge wings to embrace the huge number of buyers and industry professionals.

The main highlight is the sunken central hall that we use for exhibition for the first time. Here we’ll present key players of the industry, with a large commercial volume. With more open space, it will help these brands fully display their brand image and create a new offline retail landscape.  

Fashion jewelry, which represents the traditional edge of Showroom Shanghai, will also be moved to the lobby and the second floor of the central hall. The number of brands has reached 40, an increase of 48%. Accessories areas such as shoes, bags and hats also expanded, showcasing 35 brands, an increase of more than 50%.

Even if the exhibition area is expanded by 70%, with substantially increased number of accessory brands, the area available for apparel brands are far less than enough. More than 520 brands applied for the exhibition, but only 190 selected brands finally made it to the show. The percentage of new brands is 30%, slightly lower than our expectation. Our area expansion has not been able to keep up with the growth of demand of brands. It’s a pity to miss many high-quality new brands, but it’s also a pleasure to see so many old friends expanding just like us.  

With the expansion and upgrade, we also further optimized the environment for visitors. We will increase the width of passages and add two entrances to the exhibition hall. In addition to the familiar entrance of the West Hall 1, we will also open the entrance of East Hall 1 and the main entrance leading directly to the central hall. Since the show gathers more brands, with more intensive business negotiation schedule, these improvements make it easy for visitors from all over the world to quickly reach the target exhibition area, which improves browsing efficiency. Your efficiency is our mission.

Finally, we wish you all a rewarding experience at our newly upgraded tradeshow.

Our slogan: Business and design go hand-in-hand and always strive for the best!