时堂22夏，得夏者，得半壁江山

12月17日-20日，时堂 SUMMER+ 夏展如约而至。

春和秋正变得越来越短暂。去年，我们首开了冬季波段订货会，成绩彪炳；现在夏季波段订货会又来了。

设计师品牌，向来不重视夏，因为材料轻薄，结构简单，供设计师发挥的空间不大。但夏季又是年轻人流连街头，换装频次最高的一季。传统的春夏和秋冬两季订货，已经卷得不像样了。趁大多数设计师还没醒过来，我们在此立个flag——得夏者，得半壁江山。

由于上海展览中心档期的原因，本次22夏展，我们的会场将暂时搬至苏河湾——文安路30号（中国实业银行仓库旧址）；与之前便和大家见过面的四行仓库四楼，依旧是花开并蒂，一炮双响。两个场地，坐拥苏州河北岸，步行间隔仅200米。

最先响应我们夏展的品牌，包括RE’VAN STUDIO、UOOYAA LAB、MILI.XU、MUKZIN密扇、夹生: HALF-MADE_、SELAH、UKEEP、PANTTERFLY、Seriase……都是时堂的压舱石。他们都将加盟时堂夏展首秀。

今年10月，时堂在四行仓库4楼推出了全新的THE UNION by 时堂 常年展，也会在夏展期间，以完整的面貌示人。

因此，本次夏展最终会有60余个品牌参与，加上参与现货订货的品牌，品牌总数会摸高至120个，而整体展会规模将达10000平米。

11月22日-26日，THE UNION会先做一轮订货预热，组织了70个精选品牌的深冬新品现货，以及10多个羽绒强单品品牌，帮助买手店决战双旦销售季。有空的话，可以赶在夏展前，提前解锁THE UNION的魅力。

有了这次的夏展，时堂一年4展的规划正式完整地呈现在了各位的面前。我们提高订货频次的目的，不在于让品牌卷起来，而在于给予处在不同发展阶段，以及拥有不同资源背景的品牌，更多进入市场的选择。

谢谢你的关注，我们尽快见。

Showroom Shanghai 2022 SUMMER+—Summer, A Key to the Market 

Showroom Shanghai SUMMER+ will be held from December 17th to 20th.

Spring and autumn days are getting shorter. Last year, we reaped a harvest from our first winter trade show. Now our summer trade show is here.

Designer brands have paid little attention to summer, when materials used are light and thin, and the structure is simple, with not muchleeway for designers. But summer is the season in which young people haunt the streets in a huge diversity of clothes. The traditional spring-summer and autumn-winter orders are highly competitive. Before most designers realize it, we argue that summer is a key to the market.

Due to the schedule of the Shanghai Exhibition Center, we relocate our venue for Showroom Shanghai SUMMER+ temporarily to Suhewan at 

No. 30 Wen’an Road (the former site of the warehouse of the Industrial Bank of China) and

the fourth floor of the Sihang Warehouse where we hosted part of our previous exhibitions.

These dual venues sit on the north bank of the Suzhou River, with a walking distance of only 200 meters. Again, it’s like two flowers blooming at the same time.

The brands that first supported our summer show includes RE’VAN STUDIO, UOOYAA LAB, MILI.XU, MUKZIN, HALF-MADE_, SELAH, UKEEP, PANTTERFLY and Serase. They are all important partners of Showroom Shanghai, and will be present at the inaugural of Showroom Shanghai SUMMER+.

Our new perennial exhibition launched this October on the 4th floor of Sihang Warehouse, THE UNION by Showroom Shanghai, will also be fully unveiled during this summer show.

Therefore, there will be more than 60 brands participating in Showroom Shanghai SUMMER+. The brands engaged in spot orders will bring the total number to 120. The exhibition will cover an area of 10,000 square meters.

From November 22nd to 26th, THE UNION will organize a warm-up event of order placing, where 70 selected brands will be present bringing their new winter products, plus more than 10 strong brands specialized in down to help buyers boost their sales. If you are available, you may unlock the charm of THE UNION before the summer show.

This summer show is the last piece of Showroom Shanghai’s jigsaw for 4 shows a year. We are increasing the ordering frequency, not to intensify competition, but to give brands at different stages of development and with different backgrounds diversified choices to enter the market.

Thank you for your attention. We look forward to seeing you soon.