时堂23冬，这一季我们主打务实精神

6月30日-7月3日，时堂Showroom Shanghai将在上海展览中心举办2023 WINTER+ 冬展。

两个多月前，在疫情常态化后的首个时堂秋冬订货会上，我们见证了流量的回归。78%的参展品牌达到了预期。但我们不能无视消费品市场的持续下行。从国家统计局的公开数据来看，今年4月服装、鞋帽、针纺织品类较上月环比下降9.7%，更是无法和1月和2月相比。五一黄金周也没有明显的消费爆发，5月的统计数据也不会好看。今年第一季度人民币存款激增10万亿，仅前3个月就达到了去年全年六成的水平。这反映了消费信心广泛受挫，以及对投资前景的悲观。

这不是我们遭遇的第一个收缩周期，也不会是最后一个。越是在糟糕的环境下，务实精神显得越重要。终究，品牌是场持久战。时堂的冬展创立于2020年，也恰逢疫情高峰刚过，当时主打一个“天道酬勤”，只要不摆烂，坚持品牌独特的DNA，最终都有不错的收获；今年的冬展，则主打“务实精神”，打磨产品，强调实穿性。

本次冬展，开放东一馆二楼+中央大厅序厅，总展览面积5800平方米。相较于大季，总体规模没那么大，参展品牌数量也没那么多。但依我们经验来看，冬展的市场化程度会更高一些。买手分配给新品牌的时间也更充裕一些。

本次冬展，参展品牌逾60个。在历年冬展中都有极佳表现和长足增长的品牌，如CHAU·RISING洲升、FENGGY、MILI.XU、密MUKZIN扇、RE’VAN STUDIO、SELAH、VERA SERIASE都在其列。除此之外，本次参展的新品牌也占到了总量的1/3，包括CONSISTENCE 、Fakeme、KATAWORLD、queueup、在内的优秀新品牌可堪圈点。

Showroom Shanghai 2023 Winter+: A Season of Pragmatism

Showroom Shanghai  2023 WINTER+ will be host at the Shanghai Exhibition Center from June 30th to July 3rd.

More than two months ago, the first Showroom Shanghai AW tradeshow after the lifting of pandemic restrictions witnessed a recovery of traffic. While a total of 78% of participating brands met our expectations, we cannot ignore the continued downturn in the consumer goods market. According to the data of the National Bureau of Statistics, in this April, sales of apperal, shoes and hats, and knitted textiles fell by 9.7% from the previous month and were a far cry from those in January and February. Without any obvious boost during the golden week of May Day, the sales figure for May weren’t good either. In Q1 this year, RMB deposits surged by 10 trillion, reaching 60% of last year’s total. This indicates consumers’ weakened confidence and a pessimistic outlook for investment.

This isn’t the first contraction we’ve experienced and it won’t be the last. As the situation gets worse, pragmatism becomes even more important. After all, brand building is an ongoing battle. Showroom Shanghai launched its first Winter+ tradeshow in 2020, just after the initial breakout of the COVID pandemic. Back then, the philosophy was that “hard work pays off.” As long as we stuck to the unique characteristic of the brand, our efforts would eventually be fruitful. This year, we highlight “pragmatism,” presenting crafted, practical products.

The Showroom Shanghai  2023 WINTER+  will be held on the second floor of East Hall and the lobby of Central Hall, covering a total exhibition area of 5,800 square meters. Compared with our seasonal tradeshow,  2023 Winter+ is smaller in scale, with relatively fewer participating brands. But from our experience, Winter+  will be more market-oriented and the buyers will have more time allocated to new brands.

More than 60 brands will participate in this Showroom Shanghai  2023 WINTER+ , including those with excellent performance and rapid growth from the previous events, such as CHAU·RISING, FENGGY, MILI.XU, MUKZIN, RE’VAN STUDIO, SELAH, and VERA SERIASE. In addition, new brands also account for 1/3 of the total, including impressive ones like CONSISTENCE, Fakeme, KATAWORLD, and queueup.