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ADDRESS:Shanghai Exhibition Center ,Central Hall & West Platform Hall (2nd Floor), No.1000, Middle Yan'an Road, Jing'an District, Shanghai 上海市静安区延安中路1000号上海展览中心中央大厅及西一馆二层
去年6月20日，时堂首开Winter+冬展，开启了一年三展的行业创新。彼时，疫情刚刚趋稳，品牌持保守观望态度者居多。但事实证明，去年参与冬展的品牌皆收获颇丰，比如RE’VAN、洲升CHAU•RISING、MAO MART HOMME、PAN’TTERFLY、夹生：HALF-MADE_，以及Seriase获得了高速增长。
Showroom Shanghai 21WINTER+, Nice to Meet You Again
From July 1st to 4th, the second Showroom Shanghai Winter+ collection will kick off at Shanghai Exhibition Center.
On June 20 last year, Showroom Shanghai organized its first Winter+ collection and started an innovative journey of throwing three shows a year, which is unprecedented in the industry. At that time, the pandemic just started to slow down, and most brands took a wait-and-see attitude. But it turned out that all the brands present at the Winter+ collection last year clearly benefited a lot, and many of them recorded rapid growth, including RE'VAN, CHAU•RISING, MAO MART HOMME, PAN'TTERFLY, HALF-MADE_, and Seriase.
Increasing orders received will enable brands to accelerate the transition to commercialization. At the debut Winter+ collection last year, 85 brands received 200 million orders within just 4 days. Many buyers raved that during the fashion week, since so many ordering meetings were around and the schedule was so tight, they just had no time to check new brands. Showroom Shanghai’s WINTER+ avoided this hassle by shunning the fashion week and allowed buyers to have enough time to hunt for those treasure brands overlooked before.
The success of last year's Winter+ collection paved the way for the expansion of the Winter+ collection this year. We increased the exhibition area to 9358 square meters from last year’s 3800 square meters. The Central Hall firstly included in our April collection will also be the center stage for big brands. Major brands like Le Fame, Mili.Xu, ZINGME, MUKZIN, and PAN'TTERFLY will return to the central hall after their huge success at 21AW collection. The return of UOOYAA will also be a highlight of the Central Hall.
West Platform Hall will again feature those brands that performed well in the previous seasons, including Chau•RISING, HALF-MADE_, Seriase, Lynn Gong, BIBILEE, shenshen, SELAH, etc. In addition, we also put a focus on many strong brands in the down, knitting, and coat categories, which is worth looking forward to.
High-quality and mature brands are important, but Showroom Shanghai has always paid special attention to new brands. This time, 54% of the exhibitors are new brands, which represents new vigor and energy. The inclusion of more than a dozen emerging trendy brands from China and overseas add more vitality to the Winter+ collection. At the end of the 2021 ordering season, we are bringing together plenty of wonderful designs at one time that are not to be missed.
With the maturity and normalization of the Winter+ collection, we are confident that we are able to drive a new wave of explosive growth for participating brands. See you in July.