2024-03-26 - 2024-03-29
ADDRESS:Shanghai Exhibition Center , No.1000, Middle Yan'an Road, Jing'an District, Shanghai 上海市静安区延安中路1000号 上海展览中心



3月26-29日,时堂Showroom Shanghai 2024AW将依旧在上海展览中心与您见面。









Showroom Shanghai 2024AW: Will this Winter Still be Cold?


From March 26th to 29th, Showroom Shanghai 2024AW will return at the Shanghai Exhibition Center.

At Showroom Shanghai 2024SS in last October, we saw a clear trend of polarization for brand orders. Boutique stores tend to invest their limited budget into brands that are recognized, responsive, well-coordinated, and stand out for style advantages. Potential customers also maintained a conservative,  wait-and-see attitude. This has led to a strong flow of traffic for the fair but with a relatively lower conversion of orders than previous years. This is not just a problem for Showroom Shanghai alone, but for the entire industry at large, for all retailers and brands to suffer.

This year, based on the market response, we have relatively reduced the venue to 8,000 sq.m. at the first and second floors of the West Hall of Shanghai Exhibition Center. We have carefully selected 140 participating brands for our buyers. Among them, over 30% are new brands who remain optimistic about future market recovery. Thriving new brands will always be the most vigorous breakthrough tool for Showroom Shanghai.

As we stand at the beginning of 2024, the retail sector has picked up slightly, which is mainly due to the increased sales in designer brands with high unit prices driven by online streamers. This may also herald another change in customer structure, which perhaps suggests a new round of disruption to the sector.

At this low point of the cycle where IRL (in real life) retail has not yet lost momentum, Showroom Shanghai looks to pursue stable and high-quality development alongside brands and buyers. We believe that only by upholding confidence, continuously providing high-quality and differentiated products, and seizing new opportunities in the transformation of customer service structure, can designer brands survive the economic downturn and get prepared for the future recovery.