时堂24秋冬，这个冬天还会冷吗？

3月26-29日，时堂Showroom Shanghai 2024AW将依旧在上海展览中心与您见面。

在去年10月的春夏订货会上，品牌订单的两极分化明显。买手店偏向于将有限的预算投入到有知名度，反应快、配合好，以及站在风格红利上的品牌。而潜在新客户也一直保护观望的态度。这导致了时堂流量依然坚挺，但事实上的订单转化已经不能与往届相比了。这也不是时堂一家的问题，整个行业无论是零售端还是品牌端都在遭受折磨。

本届时堂我们根据市场的反应，相对缩小了面积，使用西馆的一楼和二楼，总共8000平的展陈面积，将品牌更为细致地精选后呈现给买手。本次时堂展，参展品牌近140个。其中，仍然看好市场复苏的新品牌超过三成的占比。充满活力的新品牌，永远是时堂最核心的破局利器。

随着龙年开春，整体零售稍有抬头，这主要归功于线上主播对高单价设计师品牌的带货能力有所提升。这也可能预示着客户结构将再一次出现变化。每次客户结构的转变都是行业的一次重新洗牌。

在这一线下零售尚未见底的低周期时代，时堂希望和广大品牌和买手一起，追求稳妥且高质量的发展。相信对于设计师品牌而言，只有抱持着信心，不断提供高质及有差异化的产品，抓住客服结构转变的新机遇，才能度过经济的低谷，静待下一个高峰。

Showroom Shanghai 2024AW: Will this Winter Still be Cold?

From March 26th to 29th, Showroom Shanghai 2024AW will return at the Shanghai Exhibition Center.

At Showroom Shanghai 2024SS in last October, we saw a clear trend of polarization for brand orders. Boutique stores tend to invest their limited budget into brands that are recognized, responsive, well-coordinated, and stand out for style advantages. Potential customers also maintained a conservative,  wait-and-see attitude. This has led to a strong flow of traffic for the fair but with a relatively lower conversion of orders than previous years. This is not just a problem for Showroom Shanghai alone, but for the entire industry at large, for all retailers and brands to suffer.

This year, based on the market response, we have relatively reduced the venue to 8,000 sq.m. at the first and second floors of the West Hall of Shanghai Exhibition Center. We have carefully selected 140 participating brands for our buyers. Among them, over 30% are new brands who remain optimistic about future market recovery. Thriving new brands will always be the most vigorous breakthrough tool for Showroom Shanghai.

As we stand at the beginning of 2024, the retail sector has picked up slightly, which is mainly due to the increased sales in designer brands with high unit prices driven by online streamers. This may also herald another change in customer structure, which perhaps suggests a new round of disruption to the sector.

At this low point of the cycle where IRL (in real life) retail has not yet lost momentum, Showroom Shanghai looks to pursue stable and high-quality development alongside brands and buyers. We believe that only by upholding confidence, continuously providing high-quality and differentiated products, and seizing new opportunities in the transformation of customer service structure, can designer brands survive the economic downturn and get prepared for the future recovery.