时堂23秋冬，满血回归

3月25-28日，时堂 Showroom Shanghai 2023秋冬 将在老地方，上海展览中心与您相约。

这是疫情常态化后，时堂的首次亮相。

过去的3年，我们像坐过山车一般，经历了市场的高歌猛进，以及迅速衰落。面对疫情常态化的当下，我们是否还能回到2021年的市场高位？这是业内所有人对本季订货会的期待。但从2023年前两个月的经营体感来看，餐饮业恢复的程度远超零售。预计2023秋冬订货季，各个品牌仍将面临不小的挑战。据时堂的不完全统计，大约有25%的买手店没能撑过这个冬天。

但从时堂报名参展的情况来看，设计师品牌对市场的未来，普遍积极乐观，本季时堂的规模也回归到了2021年同期的水平，共录入206个品牌。其中首次参展时堂的新品牌达35%，我们乐见于不断给市场带来新鲜感。

在经历了去年市场的萧条后，甜酷风渐渐淡出，讲究质感的简约风正成为2023年市场的新风向。相信本季时堂会让大家更直观地看到疫后市场的显著变化。而随着疫情的放开，暌违3年的海外品牌，以及回国创业的海归设计师品牌，也明显增多。

2023年的这场时堂首展，是对过去3年充满“不确定性”的告别，也是簇新的开始。

Showroom Shanghai Makes a Comeback with A/W 2023 Series

Showroom Shanghai will make its debut in the post-COVID-19 era with A/W 2023 series at the usual place--Shanghai Exhibition Center--from March 25 to 28.

The past three years have witnessed the ups and downs of the market. Now, in an era when implementation of COVID-19 control measures has become routine, is it possible for us to return to our record high in 2021? This is what everyone in the industry would wonder when it comes to this season’s showroom. However, operation data in the first two months this year showed that the catering segment has recovered at a pace much faster than the retail sector. It is expected that in A/W 2023, brands are still going to face considerable challenges. According to the incomplete statistics of Showroom Shanghai, about 25% of the select shops failed to make it through this winter.

However, registration for participation indicated that the designer brands are generally positive and optimistic about the market. This season’s showroom also runs in parallel with that of the same period in 2021in terms of scale, with a total of 206 brands registered, 35% of which are new participants to the Showroom.  We are more than happy to inject new blood into the market.

After the market slump last year, the sweet and cool style is gradually giving way to simplicity that highlights texture in 2023. This season will present a more intuitive picture of the significant market changes in the post-epidemic era. As restrictions related to COVID-19 have been lifted, there are an increasing number of startups by returnee designers, in addition to overseas brands that have been absent for three years.

The first exhibition of Showroom Shanghai in 2023 bids farewell to the “uncertainties” of the past three years, as well as a new beginning.