REVIEW

2014-04-13 - 2014-04-17
ADDRESS:F22~24, No. 111, Mid Huaihai Rd., Shanghai 上海市徐汇区淮海中路111号22至24楼

The first session of Showroom Shanghai, which comes on April 13-17, 2014 coinciding with the fashion week of Shanghai, will be held at Shanghai Times Square Apartments. Influential designer brands from 25 countries will display 2014 autumn and winter collections in the showroom. Brands such as QIUHAO, BANXIAOXUE, YIFANG WAN and SANKUANZ will also be spotted on the stage of Shanghai Fashion Week. 

Following the showroom held at Shanghai Times Square Apartments, we will launch an online showroom program. Besides, the second session of Showroom Shanghai, which is expected to come this October, will witness more international brands and buyers.

We hereby sincerely invite all people of the fashion circle to our showroom. Please feel free to join us, no matter who you are, be it a brand designer looking for business opportunity, a buyer interested in 2014 autumn and winter collections, an department store or estate runner wishing to take over designers’ shops, a journalist concerned with original Chinese fashion design, an advertiser or PR expert seeking commercial cooperation, an investor interested in helping young entrepreneurs of the fashion sector or a college teacher or student engaged with study of fashion art. 

2014年4月13日至17日,正式宣布成立的“时堂 Showroom Shanghai”将在上海的时代豪庭举办第一届设计师品牌2014秋冬系列的展示活动。整个活动与上海时装周同期,为期5天。25个国内颇具影响力的设计师品牌参与了进来。

Showroom在国内还是新生事物,是时装业内遵循一年两季发布规律,帮助设计师品牌完成批发预订的机构。一般而言,showroom的举办时间皆为各大时装周期间。设计师在时装周上完成时装秀后,利用showroom空间接待来自世界各地的买手与媒体,方便业内人士近距离地观察货品,完成下一季的销售订单,堪称时装产业链中最核心的环节。“时堂 Showroom Shanghai”是中国第一家专业showroom,整合时装设计师、媒体、零售终端、国际买手、投资人等产业链条,顺应时代需求而生。

第一届“时堂 Showroom Shanghai”线下展示结束后,“线上showroom”也将按计划上线。它将最终发展成为全方位服务于独立设计师及品牌的综合性平台,而不局限于帮助设计师及品牌完成销售任务。对于更成熟的品牌,“时堂 Showroom Shanghai”亦将提供从资金、营销到零售终端的综合服务;对于有潜力的年轻设计师,“时堂 Showroom Shanghai”亦在准备扶持基金的项目,帮助他们渡过品牌生存的最初艰难期,甚至提供生产环节的解决方案。用创始人之一林剑的话来说:“独立设计师和品牌在中国,以前都是游击队,现在我们的出现,希望能帮助他们成为具有一定作战能力的正规军。”

在中国,随着本土独立时装设计10年的蓬勃发展,国际与本地买手对国内设计师的兴趣日隆,上海时装周亦固定成为国际时装界关注本土设计力量的重要窗口。但showroom却一直是空白,时装周仅有展示和发布的功能,缺乏最为重要的订货环节。“时堂 Showroom Shanghai”的出现将会对提升本土时装业专业程度,进一步走向国际,带来积极的重要影响。