- Showroom Shanghai 2020SS
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ADDRESS:Shanghai Exhibition Center, No.1 West Hall, No.1000, Middle Yan'an Road, Jing'an District, Shanghai 上海市静安区延安中路1000号上海展览中心西一馆
2019年10月11日-14日，时堂Showroom Shanghai 2020春夏展，将于上海展览中心西一馆开展。纵观本次173个参展品牌的年营业额规模，已跃升至60亿元人民币。较上届同一数据的22亿人民币，商业体量将近翻了三倍之多，而这一切仅仅发生在短短半年之内。
时堂2020春夏参展品牌中，年营业额过亿元大关的品牌共计15个，占比8.7%。其中既包含老品牌的重装蜕变，也不乏规模不小的线上品牌走向线下，更有在时堂摸爬滚打后，一步跨越亿元大关的熟面孔。而年营业额过千万元的品牌共计43个，占比25%。而2014年4月，时堂初创时，所有品牌的年营业额之和仅为4400万元。另一方面。在市场飞速发展的过程中，今年更是迎来了时堂品牌的开店潮：密扇MUKZIN、CHOCO CONCERT、WHATEVER EYEWEAR、DAMOWANG、YOUWEI、洲升CHAU RISING相继开启品牌独立线下门店。时堂已然成为全国设计师女装的潮流风向标。以全国百货标杆久光百货为例，近两年共计新入驻24个女装品牌，时堂参展品牌占比29%，达7个。
本季时堂的国际品牌数量也有所上升，较之上一季32%的占比，本季共收录63个海外品牌，占比跃升至36%。比较特别的是，法国女装联合会（Fédération Française du Prêt à Porter Féminin）也带来了8个各具特色的法国品牌，与时堂共同尝试打造别致的“法国馆”。本季时堂的配饰品牌占比为29%，继续在市场上发力。3月底，时堂首次推出了fashion jewelry专区，成交活跃，吸引了大量的人流与买家。本季，fashion jewelry专区的品牌数量增加50%，达27个。
Showroom Shanghai 2020 Spring/Summer Exhibition will be held at Hall W1 of Shanghai Exhibition Center from October 11th to 14th, 2019. In view of the annual turnover scale of 173 participant brands, six billion yuan has been reached, which is approximately triple as that of the last exhibition (2.2 billion yuan), and such increment has been created within half a year.
The total turnover of “Clothing, footwear, hats, knitwear and textile” only has grown only 3% y-o-y in the H12019, according to the National Bureau of Statistics. It is penultimate in terms of social consumer goods, just better than the automobile industry in growth rate. However, as the upgraded retail category, designer brands have enjoyed an overall growth against the trend, according to the data of Showroom Shanghai. In the previous quarter, the number of buyer stores nationwide was 3,101 with an increase rate of 51%, setting up the second highest growth record in history. Such increase is also demonstrated by the "Win Shang Data " with respect to its statistics on the shopping malls across the country – In 2018, there is no doubt that the collection store has become a new project attracting more investment in the shopping malls regarding clothing categories of newly opened shopping malls in typical cities throughout the country because the commercial activities of the collection store suddenly rose by 9% in that year, compared to 6% in the previous years. However, according to the "Report on Analysis of the Development Status of Designer Brand Industry and Forecast of Market Prospects in China from 2019 to 2025" issued by Zhiyan Consulting Group, it is expected that the scale of designer brands in 2019 will reach 72.1 billion yuan and rise by 91.6 billion yuan in 2020, a growth rate of 27%. On the other hand, Showroom Shanghai has increased its overall commercial volume by 172% without increasing its exhibition area.
Among the brands showcased at Showroom Shanghai 2020 Spring/Summer Exhibition, there are 15 brands with annual turnover exceeding 100 million yuan and accounts for 8.7%, including upgraded and expanded old brands, as well as large-scale online brands entering the offline market, and familiar brands which have received an annual turnover exceeding 100 million yuan unexpectedly in a short period after going through numerous hardships for a long time in the Showroom Shanghai. Meanwhile, 43 brands have an annual turnover of over 10 million yuan, accounting for 25%. Looking back in April 2014 when Showroom Shanghai was inaugurating, the aggregate annual turnover of all the participant brands was only 44 million yuan. On the other hand, it has become a trend for many brands in Showroom Shanghai to open stores this year with the rapid development of the market: MUKZIN, CHOCO CONCERT, WHATEVER EYEWEAR, DAMOWANG, YOUWEI and CHAU RISING have opened offline sto res independently. Showroom Shanghai has become the trend vane of women's clothing for designers all over the country. Take Jiuguang Department Store (a national benchmarking department store) as an example, a total of 24 newcomer brands for new women's clothing were established over the past two years, including 7 participant brands of Showroom Shanghai, accounting for 29%.
The number of international brands showcased at Showroom Shanghai has also increased to 63 this season, accounting for 36% compared to 32% for the previous season Especially, the Fédération Française du Prêt à Porter Féminin (French Federation of Women's Wear) has also brought eight distinctive French brands, aiming at creating a unique "French-style Pavillion" at Showroom Shanghai. This season, the percentage of accessory brands continues to grow, reaching 29% of all brands at Showroom Shanghai. At the end of March, Showroom Shanghai revealed a dedicated display area for fashion jewelry for the first time, bringing a great many of transactions and attracting a large number of visitors and buyers. The number of brands in this dedicated area has increased to 27 this season, a growth rate of 50%.
By continuous exploration and trying in the pursuit of selective innovations, Showroom Shanghai will capture the market trends more accurately to achieve steady growth and maintain the growth of the designer brands in adversity.