2020-06-20 - 2020-06-23
ADDRESS:Shanghai Exhibition Center, No.1 West Hall, No.1000, Middle Yan'an Road, Jing'an District, Shanghai 上海市静安区延安中路1000号上海展览中心西一馆




Showroom Shanghai launched Winter+, another exhibition aimed to promote the fashion industry after PUZZLE in April, in the Shanghai Exhibition Center on June 20th. The occasion marks another get-together of designer brands.

Winter+ is another milestone of Showroom Shanghai since it was established 6 years ago. It adopts the new model of three exhibitions a year in an attempt to boost orders and tap into the potential rigid demand brought by the commercialization of brands, as the market matures. The new exhibitions allow brands to divide products reasonably and effectively and launch them at the right pace. This will not only fulfill the retailers’ demand for new products in the off-season, but also strengthen product development in the boom season, improving their capital turnover. In addition, Winter+ is also of practical significance as it provides retailers and brands that missed the autumn and winter exhibition in April with the final opportunity for display of this year’s products.

The first Winter+, held across 3,800 m2, gathers more than 70 friends, old and new, of Showroom Shanghai. The number of debuts is close to 35, accounting for 49%, higher than the previous percentage of 30%. This also reflects a more urgent demand of the emerging brands for commercialization.