2020-04-10 - 2020-04-14
ADDRESS:上海市普陀区叶家宅路100号创享塔(THE X TOWER)园区1栋1F/ 2栋2F





As the COVID-19 pandemic sweeps across the globe, Showroom Shanghai’s 2020 Autumn & Winter collection will be stepped out from Shanghai Exhibition Center and launched the “Showroom PUZZLE” concept by integrating small and independent showrooms across Shanghai. The joint efforts are meant to prevent the spread of pandemic by lowering crowd density and showcase all the designer brands to the best possible extent.

Separated into two independent spaces at THE X Tower (No.100 Yejiazhai Road), the main venue of the Showroom PUZZLE houses 30 brands. It will be open to buyers from across China from April 10th to 14th. In addition, the Showroom team has invited a dozen designer brands which will stage their own showrooms all across Shanghai.

Given the particular circumstances of this buying season, a considerable line-up of competitive designer brands will come together in Shanghai, even though a panoramic display of Showroom’s brands in Shanghai Exhibition Center is not feasible.

In concert with the winter style development of many brands, from June 19th to 22nd, Showroom Shanghai will return to Shanghai Exhibition Center to host the “Showroom WINTER+” show for the first time, in an attempt to catch up with the demands of the brands that are lagging behind on their A/W development schedules. The now biannual schedule will be rearranged on a triannual basis. This change indicates the commercial maturity of Showroom Shanghai.