时堂21秋冬，我们膨胀了

时堂21秋冬展，将于2021年4月9日至12日，再度亮相上海展览中心。我们又双叒叕扩大了！

请奔走相告，时堂又双叒叕扩大了！

即将于今年4月9日至12日举办的时堂21秋冬展，又迎来了新一波的升级。时堂这几年，基本按自己的节奏，每两年进行一次升级。哪怕最近一年多来，因为疫情的影响，既定的节奏频频被打乱，但我们依旧按着我们自己的步伐，坚定地引领着我们整个生态砥砺前行。

此番升级，我们解锁了上海展览中心辉煌大气的中央大厅，并贯通起了西一馆和东一馆的二楼整层。展场面积较往届扩大70%，达12000余平米。三大展厅连成一线，以中央大厅为轴心，西一馆和东一馆如同张开两只巨大的羽翼，环抱广大买手和业内人士。

最大的亮点当属我们首次解锁的下沉式中央大厅广场，这里集中呈现了商业体量不小的行业巨擘，更开阔的空间，有助于这些品牌完整地展示品牌形象，构建新零售的全新的线下场景。

作为时堂传统优势板块的fashion jewelry，也将移至序厅以及中央大厅二楼。品牌数量增至40个，增幅达48%。鞋包帽等配饰区也进一步整合扩大，全场品牌35个，增幅超过50%。

在展场面积扩大70%，配饰品牌数量大幅跃升的情况下，服装品牌的展位则显得供不应求，本季申请展位品牌超过520家，精选后，最终只录得190个品牌入驻。新品牌的入驻率仅三成，略低于我们预期。我们扩容的速度，不及大量品牌自身展位扩容的速度。错过很多优质新品牌，很心痛，但也乐见更多老面孔能和我们一起越来越膨胀。

扩容升级后，我们也进一步优化了观展环境，除了扩大通道宽度外，同时增开两个进馆入口。除了大家已经熟悉的西一馆入口，我们还将打开东一馆入口，以及直接通往中央大厅的主入口。更多品牌，更拥挤的商贸洽谈日程，方便四方来客，快速抵达目标的展区，提高观展效率。你的效率，就是我们的使命。

最后，祝各位在我们全新升级的时堂，收获满满。

我们的口号是：商业与设计，两手抓，两手都要硬！

Showroom Shanghai 2021 AW: Return with even larger scale

Showroom Shanghai 2021 AW collection will be hosted at Shanghai Exhibition Center from April 9th to 12th, 2021，which is expanding year over year.

The upcoming Showroom Shanghai 2021 AW collection to be held from April 9th to 12th has embraced a series of new upgrades. Over the years, Showroom Shanghai has evolved at its own pace by making an upgrade every other year. Despite the interruptions of the COVID 19 pandemic in the previous year, we manage to follow our own pace and led the entire ecosystem to move ahead.

With this edition, we are taking advantage of the magnificent central hall of Shanghai Exhibition Center, and linking up the second floor of the West Hall 1 and East Hall 1. Coving more than 12,000 square meters, the total exhibition area is 70% larger than before. The three exhibition halls are connected in a line, with the central hall as the axis, and West Hall 1 and East Hall 1 spreading out like two huge wings to embrace the huge number of buyers and industry professionals.

The main highlight is the sunken central hall that we use for exhibition for the first time. Here we’ll present key players of the industry, with a large commercial volume. With more open space, it will help these brands fully display their brand image and create a new offline retail landscape.  

Fashion jewelry, which represents the traditional edge of Showroom Shanghai, will also be moved to the lobby and the second floor of the central hall. The number of brands has reached 40, an increase of 48%. Accessories areas such as shoes, bags and hats also expanded, showcasing 35 brands, an increase of more than 50%.

Even if the exhibition area is expanded by 70%, with substantially increased number of accessory brands, the area available for apparel brands are far less than enough. More than 520 brands applied for the exhibition, but only 190 selected brands finally made it to the show. The percentage of new brands is 30%, slightly lower than our expectation. Our area expansion has not been able to keep up with the growth of demand of brands. It’s a pity to miss many high-quality new brands, but it’s also a pleasure to see so many old friends expanding just like us.  

With the expansion and upgrade, we also further optimized the environment for visitors. We will increase the width of passages and add two entrances to the exhibition hall. In addition to the familiar entrance of the West Hall 1, we will also open the entrance of East Hall 1 and the main entrance leading directly to the central hall. Since the show gathers more brands, with more intensive business negotiation schedule, these improvements make it easy for visitors from all over the world to quickly reach the target exhibition area, which improves browsing efficiency. Your efficiency is our mission.

Finally, we wish you all a rewarding experience at our newly upgraded tradeshow.

Our slogan: Business and design go hand-in-hand and always strive for the best!