2021-04-09 - 2021-04-12
ADDRESS:Shanghai Exhibition Center ,2nd Floor (Central Hall,East&West Platform Hall), No.1000, Middle Yan'an Road, Jing'an District, Shanghai 上海市静安区延安中路1000号上海展览中心西一馆,东一馆及中央大厅二层












作为时堂传统优势板块的fashion jewelry,也将移至序厅以及中央大厅二楼。品牌数量增至40个,增幅达48%。鞋包帽等配饰区也进一步整合扩大,全场品牌35个,增幅超过50%。









Showroom Shanghai 2021 AW: Return with even larger scale


Showroom Shanghai 2021 AW collection will be hosted at Shanghai Exhibition Center from April 9th to 12th, 2021,which is expanding year over year.

The upcoming Showroom Shanghai 2021 AW collection to be held from April 9th to 12th has embraced a series of new upgrades. Over the years, Showroom Shanghai has evolved at its own pace by making an upgrade every other year. Despite the interruptions of the COVID 19 pandemic in the previous year, we manage to follow our own pace and led the entire ecosystem to move ahead.


With this edition, we are taking advantage of the magnificent central hall of Shanghai Exhibition Center, and linking up the second floor of the West Hall 1 and East Hall 1. Coving more than 12,000 square meters, the total exhibition area is 70% larger than before. The three exhibition halls are connected in a line, with the central hall as the axis, and West Hall 1 and East Hall 1 spreading out like two huge wings to embrace the huge number of buyers and industry professionals.


The main highlight is the sunken central hall that we use for exhibition for the first time. Here we’ll present key players of the industry, with a large commercial volume. With more open space, it will help these brands fully display their brand image and create a new offline retail landscape.  

Fashion jewelry, which represents the traditional edge of Showroom Shanghai, will also be moved to the lobby and the second floor of the central hall. The number of brands has reached 40, an increase of 48%. Accessories areas such as shoes, bags and hats also expanded, showcasing 35 brands, an increase of more than 50%.

Even if the exhibition area is expanded by 70%, with substantially increased number of accessory brands, the area available for apparel brands are far less than enough. More than 520 brands applied for the exhibition, but only 190 selected brands finally made it to the show. The percentage of new brands is 30%, slightly lower than our expectation. Our area expansion has not been able to keep up with the growth of demand of brands. It’s a pity to miss many high-quality new brands, but it’s also a pleasure to see so many old friends expanding just like us.  

With the expansion and upgrade, we also further optimized the environment for visitors. We will increase the width of passages and add two entrances to the exhibition hall. In addition to the familiar entrance of the West Hall 1, we will also open the entrance of East Hall 1 and the main entrance leading directly to the central hall. Since the show gathers more brands, with more intensive business negotiation schedule, these improvements make it easy for visitors from all over the world to quickly reach the target exhibition area, which improves browsing efficiency. Your efficiency is our mission.

Finally, we wish you all a rewarding experience at our newly upgraded tradeshow.

Our slogan: Business and design go hand-in-hand and always strive for the best!