REVIEW

2016-04-11 - 2016-04-15
ADDRESS:Address:F5, F6 THEHOUSE, Xintiandi 上海市黄浦区新天地5楼,6楼

Showroom Shanghai will hold its 2016 Autumn & Winter Fashion Show from April 11 to 15, 2016, again at Xinli Xintiandi, a stone’s throw from the venue of Shanghai Fashion Week.

The April of 2014 saw the birth of Showroom Shanghai, which has later become a hub linking domestic designers, brands and select shops nationwide. In a short span of just two years, the number of showrooms in Shanghai has exploded, but Showroom Shanghai still holds onto top spot with its enviable performance. After being redefined by its three founders, Showroom Shanghai has now evolved from a simple hub of designers, brands and retail terminals to a booster of consumption upgrade in Chinese fashion industry, echoing Premier Li Keqiang’s call for “individualistic fashion”, “online and offline interaction” as well as “accelerating entity commerce innovation and transformation” in the government work report.Thus, topping Showroom Shanghai’s agenda this year is the establishment of derivative businesses. As the first subsidiary of Showroom Shanghai, Stron commits itself to providing solutions to critical problems a brand faces at various stages. The most basic service is distribution agency. Since spring and summer in 2015, Showroom Shanghai has acted as a distributor for Y’s Yohji Yamamoto in China. This camp has now expanded to include multiple brands, including the attention-getting Ms MIN, the rising Black Spoon, and the two dark horses making their debut at this Showroom Shanghai show: designer brands A Tentative Atelier and LEON BRAND. In addition, Shangxia brand, combining rich experience and capital from Hermes with local craftsmanship tradition, will task Stron with its national distribution.   

Depending on which stage it is in, a brand may face different challenges. By maintaining a presence in production, Stron is well positioned to provide much sought-after support for cost reduction and quality improvement etc. For retail terminals at their own development levels throughout the country, Stron can meet their needs with consulting services, and for more professional retailers, it has one-stop solutions tailored for their specific problems.To provide e-commerce solutions for the customers of Showroom Shanghai, 2manyshop.com, a Web-based sales platform, will be launched during the Showroom Shanghai show. This brand new e-commerce model combines the advantage of ample select shops and brand resources of Showroom Shanghai with the international expertise of Chinese technical and operation team from net-a-porter. A great number of prominent shops that curate numerous outstanding international and domestic brands are handicapped by a limited operating space. 2manyshop is designed to help these shops and selected brands to show their goods online, thus removing time and space restrictions and appealing to consumers from every part of the country.

Taking advantage of this new 2manyshop, BAN XIAOXUE, Black Spoon and deepmoss will launch their own sections on the platform, accepting reservations for 2016 Autumn and Winter series immediately after the show. This should spare consumers from the otherwise lengthy wait. Besides, Number (N)ine, a vanguard Japanese male fashion brand, will duplicate their 2006 autumn and winter show featured collection during the 2016 autumn and winter season, and accept reservations from consumers via 2manyshop.

2016年4月11日至15日, 时堂Showroom Shanghai 2016秋冬时装展依然会在与上海时周秀场一箭之遥的新里新天地正式对外开放。

2014年4月,时堂Showroom Shanghai横空出世,成为国内链接设计师、品牌与全国买手店的桥梁。短短两年来,随着上海的showroom呈几何数级爆发,但“时堂”依靠其卓越的表现,站稳上海showroom的第一品牌宝座。被三位创始人重新定义,从单纯设计师、品牌与零售终端的桥梁功能,过渡到了中国时装产业消费升级的助推器,呼应了李克强总理在政府工作报告中所提及的 “个性时尚”,“线上线下互动”,以及“推动实体商业创新转型”。因此,今年“时堂”最重要的发展在于其衍生企业的创立。时庄Stron作为时堂第一个面世的子企业,旨在品牌的各个阶段提供痛点解决方案。最基础的服务便是品牌的分销代理。从2015年春夏季开始“时堂”便负担起了Y’s Yohji Yamamoto的中国区分销代理业务,如今这一阵营已扩散到了多个品牌,其中包括颇受市场关注的Ms MIN,冉冉上升的Black Spoon,以及即将首次亮相于”时堂”展会的两匹黑马:设计师品牌A Tentative Atelier和设计品牌“里白”。此外,汇集Hermes经验与资金,与本土手工艺传统的“上下Shangxia”品牌也交由时庄来执行其全国分销代理。

每个品牌的发展阶段不同,其痛点亦有不同,时庄亦涉足生产环节,在降低生产成本,提高产品质量等方面,给予品牌更殷实的支持。而针对全国发展水平层次不齐的零售终端来说,时庄也提供咨询顾问服务。为更多高素质的零售商提供一揽子痛点解决方案。

而为了给“时堂”的客户们提供电子商务解决方案,即将在“时堂”展会期间正式上线网络销售平台2manyshop.com。这一全新的电子商务模式,结合le “时堂”丰厚的买手店与品牌资源,以及来自net-a-porter的中国技术和运营团队的国际经验。许多高素质的店铺集合了国际国内许多优秀的品牌,却囿于经营地。2manyshop帮助优质的店铺和精选品牌,将他们的好货搬到网上,打破时间地域规制,面对全国各地的消费者。值此2manyshop上线的机会,BAN XIAOXUE、Black Spoon以及deepmoss品牌将会在2manyshop开辟品牌专区,走秀结束后,第一时间向消费者开启2016秋冬秀款的预订服务,以解消费者漫长等待之渴。而日本前卫男装品牌Number (N)ine也将在2016秋冬季重新复刻2006秋冬的经典秀款,并在2manyshop上接受消费者的预订。