BRAND INTRODUCTION

定位于“可能性乐趣提供容器”的包袋配饰品牌创立于2012年。非常关注使用者对于“多样性”的无限扩展，致力于研究物品与配戴者之间的关联。作品鼓励使用者创造出自己配搭的独一无二。产品设计理念具前瞻性，其创始人是国内最早推出拆卸重组以及一物多用概念系列设计师第一人，亦是先锋创造的变革者代表品牌。RFACTORY非常在意品牌发展的“可持续”性，不仅仅包括对于材料使用上的环保和可再生，品牌在更加深度思考物品的流转和使用生命周期的多纬度实现可能性。

被誉为明星粉丝收割机的RFACTORY与理念相同的品牌跨界始终保持着开放、高调、高效的合作姿态。与迪士尼(Disney)、巴黎圣日耳曼足球俱乐部(PSG)、联想(LENOVO)、雅诗 兰黛集团(ESTEE LAUDER COMPANIES)旗下品牌、美宝莲纽约(MAYBELLINE NEW YORK)、猫途鹰(TRIPADVISOR)、娇韵诗(CLARINS)、博士伦(BAUSCH+LOMB)、宝岛眼镜 (FORMOSA OPTICAL)雪花集团、科研氏等全球化品牌的持续推出跨界合作。作为中国时尚行业标志性配饰设计师品牌的RFACTORY正在成为中国最具商业价值的新品牌之一。

Rfactory is a bag accessories brand founded in 2012 and positioned as "Container for fun and possibility". The brand pays great attention to the unlimited expansion of "diversity" by users, and is committed to studying the relationship between items and wearers. The work encourages users to create their own unique.The design concept of the product is forward-looking. Wu as the founder is the first designer in China to launch the concept of disassembly and reorganization and one thing multi-purpose. It is also a representative brand of change. Rfactory is very concerned about the sustainability of brand development, not only for the environmental protection and renewable use of materials, but also for the possibility of multi-dimensional realization of the circulation and use life cycle of goods.

Rfactory, known as the “star fan harvester”, has always maintained an open, high-profile and efficient cooperation attitude with the brand of concept contract. The brand is closely related to Disney, PSG, Lenovo, Estee Lauder companies, Maybelline New York, TripAdvisor, Clarins, Bausch + Lomb, Formosa optical snow group Scientific research and other global brands continue to launch cross-border cooperation. As an iconic accessory designer brand in China's fashion industry, rfactory is becoming one of the most commercially valuable new brands in China.