REVIEW

2017-10-14 - 2017-10-17
ADDRESS:Shanghai Exhibition Center, No.1 West Hall 1F, No.1000, Middle Yan'An Rd, Jiangan District, Shanghai 上海市静安区延安中路1000号上海展览中心西一馆

Showroom Shanghai will host the 2018 Spring & Summer collection exhibition at the West No.1 Hall of Shanghai Exhibition Center from October 14 to October 17, 2017. As an important constituent of “the largest order season in Asia” featured in Shanghai Fashion Week, Showroom Shanghai will spare no efforts in consolidating its leading position in the local high-end fashion market.

This April, Showroom Shanghai is officially set up at Shanghai Exhibition Center at its third anniversary, enhancing viewers’ experience tremendously. The exhibition, covering an area of 3,600m2, has become the most popular showroom with matured brands. Three years of accumulation has endowed Showroom Shanghai with a steady audience of 3,000 professional visitors, including elite representatives of fashion buyers, brands, media, and investors, among which, professional buyers have accounted for half the number, creating values for the participants in the meantime. Additionally, Showroom Shanghai has also offered professional buyers the broad space from which to choose brand portfolio of high marketization degree. 

Showroom Shanghai 2018SS will keep a high-stand brand portfolio. Ninety-three brands of different styles are singled out from many booth applicants for different retail requirements. More and more overseas design brands, which have come to regard Showroom Shanghai as their doorway into Chinese market, account for 26% at this upcoming show, including matured business design brands that have already owned hundreds of sales channels. Accessory brands, which have been on at the rise with each expo, account for 25% this time, and have become the most sought-after category. For men’s wear, the percentage is up slightly to 11%, but will keep rising amid aspiration of many retailers to open select shops for men’s wear. 

Growing steadily together with markets and brands has always been Showroom Shanghai’s initial intention these three years.  

2017年10月14日至17日,时堂Showroom Shanghai将继续在上海展览中心西一馆举办2018春夏季服装服饰展。作为上海时装周所极力打造的“亚洲最大订货季”的重要组成部分,时堂继续巩固其在本土高端时装市场上的领先地位。

今年4月,正值时堂三周年之际,正式落户了上海展览中心,极大地提升了观展体验。全场面积达3600平米,成为最受成熟品牌欢迎的精品展会。经历了3年的积淀,时堂已稳定了3000人规模的专业观众,涵盖买手、品牌、媒体、投资方等等产业精英,其中专业买手占到观众的半数,给予参展方可观的收获。而时堂相对市场化程度较高的品牌组合,也给予专业买手丰富的选择空间。

2018春夏季的时堂,将继续保持一贯高水准的品牌组合,在众多展位申请品牌中,挑选出了风格不同的93个品牌,以满足不同零售渠道的需求。越来越多的海外设计品牌,将时堂看作是打入中国市场的第一站。本届时堂,海外品牌比例高达26%,其中不乏已拥有上百家渠道的成熟商业设计品牌。配饰品牌有每届上升的趋势,本届已占到四分之一席,成为市场上最受追捧的品类。而男装则小幅攀升至11%的比例,但这个数字在未来将会继续上升,已有不少零售商有意开设男装专门买手店。

与市场、品牌一起坚实成长,是时堂3年来未改的初心。