BRAND INTRODUCTION
Ioannis Tsakalidis got the idea for MYTH Optical Greece following the Greek crisis in 2013. He had been determined by his love to his country to start a workshop to make frames in Greece. He would introduce the world what good quality product Greece can make. He first founds his first inspiration from the fundamental characteristics of Greek Gods, and using his collection to remind the world about the long history of Greek mythologies and the “truth of human nature”.
MYTH is available in more than 20 countries and regions now. MYTH participated in many professional glasses exhibition (SILMO, MIDO, IOFT…) every year and for the unique design, was invited to attend many fashion show in Europe (TRANOÏ,CIFF,WHITE).
Philosophy：
Inspired and handcrafted from Greece
Where fashion and craftsmanship co-exist
Our product is an essence of inspiration and aspiration.
Driving a unprecedented sensational in eyewear.
Collections and inspirations：
From the early “Gods” collections to the "Metamorphsis“ collections, MYTH sublimates the inspiration from Greek to the portrait of the human spirit. The vision of MYTH is expanding continuously, but the keen sense of fashion is invariable.
We hope the distinctive style will enlightens the wearer just like the first ray of sunshine, and encourages them to pursuit personal independence and freedom.
MYTH integrated Greek inspiration into fashion, created unique concepts and designs, and became an emerging force in the fashion industry. From “GODS” Collection to “JOKER” Collection，each pair of glasses is far beyond imagination, brings to people a constant visual aesthetic. MYTH pursuits the best balance between style and comfort through top materials, select top Italian cellulose acetate and Japanese top titanium, and leaded by a 50 years of production experience craftsman. We are strict in every procedure, and strive to make every product impressive.
As living a motto and our brand slogan: “Become what you really are”, by Pindar.
“GODS” COLLECTION
MYTH will take you through the deserted temples of ancient Greece, to feel the desolation and pathos of the twilight before the destruction of the gods.
“METAMORPHSIS” COLLECTION
In the beginning, God created the heavens and the earth. It represents a kind of faith and power.
“PHILOSOPHER” COLLECTION
Interpreting frames from the perspective of philosopher, through multiple design angles to perfect interactive harmony between human and accessories.
“JOKER” COLLECTION
Breaking modern aesthetic concept, create a “Revolution Glasses” with artistic imagination, and become the pioneer of dark reality aesthetics. Bold, but always on the cutting edge of fashion.
品牌起源：
Ioannis Tsakalidis在2013年希腊危机之后萌生了“神话光学”的想法。出于对祖国的热爱，Ioannis决定在希腊开一家眼镜架作坊，向世界介绍希腊生产的优质产品。他从古希腊诸神的性格特征中找到了最初的灵感，并通过他的第一个系列来提醒世界关于希腊神话的悠久历史和“人性的真相”。
品牌哲学：
源自希腊的灵感和制造
时尚和匠心并存，灵感与抱负统一
绝不妥协的独特设计，只为追求更真实的自己
希望这种与众不同的风格
能像第一缕阳光一样照亮佩戴者
鼓励他们追求个人的独立和自由
品牌系列和灵感：
从早期的“神”系列，到“毁灭·重生”系列，MYTH把灵感从希腊母体，扩展到对于人类精神的特写。视野不断扩大，但不变的是对于时尚敏锐的嗅觉。
希望与众不同的风格能带给佩戴者第一缕光，无论在现实还是心理上，都能憧憬个人独立和自由。
MYTH将从希腊获得的灵感融入时尚，创造出独一无二的概念和设计，成为时尚界的一支新兴力量。从“神”系列到“小丑”系列，每一幅眼镜的设计都超乎人们的想象，带来一种恒远的视觉美感。MYTH追求在设计感和舒适性中的最佳平衡，挑选顶级材料，选用顶级意大利板材、日本钛、由50年生产经验的工匠把关。我们严格要求每一道生产工序，力求让每一件产品都给人留下深刻印象。
正如希腊人品达所言：“你要，如你所是。”
“神”系列
带你穿越古希腊荒芜的神庙，感受诸神毁灭前黄昏的苍凉与悲怆，于这岁月的流逝与历史的惊叹中，感受生命与智慧。
“毁灭·重生”系列
天地初开，空虚混沌，神创造了天、地、水、光，万物复苏，给予新的重生与希望，它代表一种守护和力量。
“哲学”系列
以哲学家的多元角度诠释，人是双面的，有理性、有感性，透过设计思考人与眼镜之间的关系以及互动性。
“JOKER”系列
打破现代审美框架，用艺术想象力创造“Revolution Glasses”，独树一格的暗黑现实美学，张扬更符合时尚发展的潮流趋势。
