BRAND INTRODUCTION

ABOAB是成立于纽约的原创设计师品牌。ABOAB名字取自于A，B，O和AB四种血型的组合。品牌美学以多样性和融合性为基础，以不同领域的艺术创作为灵感，将艺术融入生活，采用专业的制作工艺及不断创新的设计理念，创造独具一格的现代艺术饰品，并致力于传递“生活即艺术”的品牌理念。

创始人K Li和Mischa Yan毕业于美国旧金山艺术大学硕士学位，出于对艺术设计的热爱以及相同的美学认知与创新理念，二人于2019年在纽约成立了设计品牌工作室（ABOAB Studio）。曾有金融管理与艺术设计背景的Mischa Yan主要负责品牌与市场，擅长创意设计与视觉艺术的K Li则担任工作室的创意总监，带领设计团队专注于品牌的现代艺术创新，并诠释品牌独有的艺术融合之美。

ABOAB is a contemporary jewelry brand based in New York City. The name ABOAB comes from four blood types A, B, O and AB implying brand aesthetic is informed by diversity and fusion, elegance and simplicity. Combining sculptural forms and precious materials with art-related inspiration and artisan craftmanship, ABOAB creates pieces that become unique wearable modern artwork and embody a sense of timelessness.

The founders K Li and Mischa Yan graduated from Academy of Art University in United States. Their love and exploration of art inspired a series of creative work and the establishment of ABOAB Studio in 2019. Their diversified backgrounds in both design and business add a unique and edgy aesthetic perspective to their brand.