BRAND INTRODUCTION

OOPS  JEWELRY

面对生活中的小意外，我们常常会脱口而出“Oops（哎呦）！”。

OOPS的灵感便源于生活中一系列突如其来的“小意外”。以好奇心和乐观主义拥抱这些“小意外”、“小错误”，将“意外”赋予大胆创意，变为意料之外的“惊喜”，不仅构成OOPS的设计理念，也是我们倡导的轻松、愉悦、超脱而充满趣味的生活哲学。

OOPS致力于创造一个充满奇趣与意外惊喜的首饰白日梦。

Founded in Peking at the end of 2017, OOPS JEWELRY is a jewelry designer label.  OOPS considers all the design elements and concepts without boundary, and embraces uncertainty with an open mind. OOPS believes in freedom and diversification, and refuses to define itself with single style or specific concept, because we think the one who design jewelry or wear jewelry keep changing every day. Every season OOPS collaborates with various brands or young talents from different fields, in order to explore more possibilities.

OOPS Jewelry has been well received by celebrities, fashion KOLs, and bloggers, including Zhang Ziyi, Guli Nazha, Jing Tian, Qin Lan, Wu Jinyan, Xin Zhilei, He Sui, Tong Liya, Li Qin, Chen Qiaoen, Wang Likun, etc, all of which are A list celebrities.  Amongst KOLs that love OOPS are Bfaner, gogoboi, Cha Jie, IF Fashion, Fashionnucking, ByParis.  OOPS has also been reported by top tier fashion magazines, such as Vogue, Bazaar, Elle, Cosmo, Bazar Jewelry, and ElleMen.