BRAND INTRODUCTION

CHOO CHOO RUI 源于设计师名字周瑞雨。CHOO CHOO RUI 不仅是一个名字，更是对热

爱美好的本质的追寻，与品牌倡导的口号“Look inside yourself”一起，表达了设计师"通过

审视自我内心，从而乐观处世的态度"的想法。

CHOO CHOO RUI 把这种探索转化成趣味的细节融入到产品里。品牌多选择轻巧舒适的

面料，在简约温柔的廓形之中藏进浪漫的巧思，让CHOO CHOO RUI 的服饰有了新奇的玩具

性。希望穿上CHOO CHOO RUI 的人既能够自在随性，又能够在生活之中散发出自己独特的

迷人温度。

CHOO CHOO RUI is derived from the designer's name Zhou Ruiyu. CHOO CHOO RUI is not

only a name, but also a search for the essence of loving beauty. Together with the brand's slogan

"Look inside yourself", it expresses the designer's idea of "being optimistic by looking inside your

heart". CHOO CHOO RUI transforms this exploration into interesting details into the product.

Brands mostly choose lightweight and comfortable fabrics, and hide romantic ingenuity in the

simple and gentle silhouette, giving CHOO CHOO RUI's clothing a novelly playability. We hope

that people who wear CHOO CHOO RUI can be free and casual, and can exude their own unique

and charming temperature in life.