BRAND INTRODUCTION

“没有纯粹的美丑，只有纯粹的风格”是品牌的核心概念。打破美与丑固有的表面定义，在相互对立矛盾的关系中共存，通过设计表达有力量的内在思想才是UGLY BEAUTY 的品牌态度与内涵。

将个人绘画艺术与不同形态的设计结合，融合现代与经典，通过设计呈现一种情绪张力、内在力量和自我精神。创造一种浓郁、厚重、冲突又相互衬托的新艺术设计风格。

Core idea of brand：Pure style is nothing but an attitude, an independent form beyond beauty and ugliness. Therefore ‘UGLY ’has been applying ourselves to break stereotype about form outwardly, and make further efforts to balance ＆coexist among various forms crossing culturally. UGLY will thereby convey a kind of powerful connotation , create a harmonious contrast in tension, based on