BRAND INTRODUCTION

AMNUE意为AM NEW，代表新女性。品牌希望传达给当代女性可温婉可热情，可经典可摩登，可优雅亦可自由表达自我的设计态度。使服装适用于女性生活的各个阶段，各个场合，各个时刻。

The name ‘AMNUE’ is pronounced as ‘AM NEW’, is founded by an anonymous team of creatives from the realms of fashion, architecture, art and graphic design in 2019. AMNUE is designed to present ready to wear pieces that stand out to youthful accents with an understated novelty factor. Its casual elegance is aimed to be worn both day and night.The label’s attitude informs a combination of minimal, modern and utilitarian style.