BRAND INTRODUCTION

FEIHEFEIHEFEIHE 是一个配饰原创品牌，由首饰设计师费贺于2017年在英国成立概念实验室并于2018年在伦敦与上海注册。因其多变的可玩 性，unisex的造型，强烈的装饰性，FEIHEFEIHEFEIHE 的首饰与眼镜频频见刊于VOGUE ITALIA, L‘OFFICIEL, Harper’s BAZAAR、FuckingYoung, PANSY, Nasty，KALTBLUT等众多杂志，被收录至Swarovski 20/21年度《Gem Visions》流行趋势图录和意大利TRENDVISION珠宝与趋势预测 协会年鉴《The Jewellery Trendbook – Forecast 2021+》，并被Not Just a Label 选为“Black Sheep”品牌，受到 Olly Alexander、Nakhane、左 岸潇、热依扎、火箭少女、UNINE等明星的青睐。多功能佩戴方式、性别流动性、典雅的时髦感与可持续性是 FEIHEFEIHEFEIHE 的设计四要 素，源源不断地为同样向往美好的人创造独特而新奇的感触体验, 在首饰穿戴与人体的互动之间，形成一个富有趣味性的生活美学闭环。

首饰设计师费贺先后毕业于英国伯明翰珠宝学院，中国地质大学珠宝学院，十余年科班绘画的训练与银器 锻造的背景，使其作品对形体、 空间的雕琢精致而克制，极富优雅气质;而长期以创意指导身份参与各个 时尚杂志拍摄的经历，让他在视觉传达与风格塑造上独具一格。 “造梦，是我的使命”。

FEIHEFEIHEFEIHE is a fashion jewellery & eyewear brand exploring the diversity of body ornaments via materials, techniques and functions. Fei He, the founder, tends to adopt traditional goldsmith techniques to create contemporary gender-fluid accessories from recycled metal that values versatility, encouraging users to wear their pieces how they please. Multi-functions，Edgy-chicness，Gender-fluidity and Sustainability are the four key elements of FEIHEFEIHEFEIHE’s soul.

Established in 2018, the brand instantly built up its reputation with a striking series of modern eyewear which got published on magazines such as VOGUE Italia, Fucking Young, KALTBLUT, PANSY, Dark Snow, etc., and later on worn by Olly Alexander. It’s been selected as a “Black Sheep” by NOT JUST A LABEL; three of its collections has been recorded in Swarovski’s 20/21《Gem Visions》and TRENDVISION’s《The Jewellery Trendbook – Forecast 2021+》. After a successful debut at Milan, Paris and Shanghai Fashion Week, our next step is to introduce FEIHEFEIHEFEIHE to a wider audience, along with constant innovative and unique designs.