BRAND INTRODUCTION

先爱己，才有能力更好得爱别人。LUVUR所倡导的品牌理念全部包含于品牌名称——Love yourself之中。

它包含着这样的希望:人们将珍惜和爱自己，从他人的注视中解放出来，走向自由。

LUVUR是自信的一种表达，使你可以专注自己，实践你的理念。

LUVUR追求休闲和正式服装之间的无边界设计，我们正在创造可以适合任何人的剪裁与风格。

不论是严谨的职场、悠闲的街头、心旷神怡的郊野、私密的居家,LUVUR可以无处不在，满足你所有的着装需求。

It's a message to love yourself more than anyone else and to show yourself to the world with dignity. The symbol

made with ‘L’ of ‘Luvur’ and punctuation,' ∙ ' which means ‘to expose, emphasize’ and Luvur's message implicit in it as well. It contains the hope that people will grow to cherish and love themselves, to be free from the gaze of others, to

live the way they want to live, and thus to have the power to positively change everything around them so that it will

be the beginning of happiness. LUVUR is an expression of self-confidence, and make it possible to don't mind the

others and live out your concepts. Furthermore pursuing a borderless design between casual and formal clothing,

and we' re creating silhouettes that can fit into any person. Inspired by world changes and issues, we create new

designs, reflecting social changes in our design. The design of the Luvu ris a change of ideas that reflects the times.

Luvur's design is a transformation of ideas that reflects the current culture of society