BRAND INTRODUCTION
| LIÈBO Feng |
裂帛.风LIÈBO Feng，原创设计师品牌女装品牌，由中国原创设计师大风、小风成立于2006年，由一群有非凡创造力的设计师和有趣的年青人啸聚而成。
品牌年销量570万件，会员数量571万，2019年9月开设线下实体零售店。作为中国女装代表已连续三年登上纽约时代广场轮播屏，展现中国原创女装的魅力。
如今该品牌已成为中国最具规模的独立设计品牌之一，远销海外多个国家与城市，为世界潮流和国际时装界输出着来自东方的多元文化价值与美好体验。
品牌定位：中国现代民族品牌 摇滚风格、自由不羁
VIP客群：18-28岁
商品导向：舒适的日常化，旅行的日常化着装
品牌使命：撕裂是开始的痕迹，人生需要裂帛的勇气
品牌理念：本真，释放，理想主义的表述
品牌规划：做有个性的独立设计师中淑品牌
LIÈBO Feng, an original designer brand for women’s wear, was founded in 2006 by two original Chinese designers Dafeng and Xiaofeng, together with a group of creative designers and interesting youths.
As the annual sales volume hit 5.7 million units and membership 5.71 million, the brand opened its first offline brick-and-mortar retail store in September 2019. It has been advertised on the digital screen of Times Square in New York for three consecutive years to show the charm of original Chinese women’s wear as a representative.
These days it has become one of the largest independent design brands in China, transmitting multicultural values and beautiful experiences from the Orient to the international fashion trend and industry with its products being sold to many countries and cities worldwide.
Brand positioning: Chinese Modern National Brand 、Rock Style 、Free and unrestrained
VIP customer base: 18-28 years old
Commodity orientation: Comfortable everyday wear for day-to-day use and traveling
Brand mission: Splitting represents the trace of beginning, and life just calls for silk-splitting courage
Brand concept: Authenticity, self-release and ideal expression
Brand planning: Become a personalized independent designer brand for fair maidens
