BRAND INTRODUCTION
| LIÁNCÀN |
莲灿LIÁNCÀN，高端设计师品牌女装，中国原创设计师大风、小风创立于2017年，2017年9月开设第一家实体零售门店，如今已至60余家，遍布全国各地。
LIÁNCÀN，面料色彩大胆，图案取材于世界各种美好的画面，成为浪漫的代名词。
品牌定位：中国设计师品牌、浪漫风格、波西米亚风
VIP客群：28-32岁
商品导向：因工作与生活需要，常须出席各类公众或媒体场合，同时酷爱旅行
品牌使命：为消费者打造出异域，神秘，浪漫，狂喜的艺术气质
品牌理念：我为艺术而生，你为浪漫而至
品牌规划：做有调性的独立设计师中淑女品牌
LIÁNCÀN, a high-end designer brand for women’s wear, was founded in 2017 by Chinese original designers Dafeng and Xiaofeng. It opened its first physical retail store in September 2017 and now has more than 60 stores across the country.
With bold color schemes and patterns from the world’s most beautiful scenes, LIÁNCÀN becomes the picture of romance.
Brand positioning: Chinese designer brand,、Romantic style、Bohemian style
VIP Clients: 28-32 years old
Commodity orientation: those who are required to attend all kinds of public or media occasions due to work and life requirements, and fond of traveling at the same time
Brand mission: to create an exotic, mysterious, romantic and ecstatic artistic temperament for consumers
Brand concept: I was born for art, you came for romance
Brand planning: become a tonal independent designer brand for fair maidens
