BRAND INTRODUCTION

AZ Creative

Established since 2017, CHAPITRE À is a unisex brand with her stories that revolve around the ancient legends from the medieval Europe. In each season, the CHAPITRE À story is revealed through exquisite details and unique tailoring techniques.

With emphasizes on the interaction of natural energy and romance, and through using subtle colours and delicate details that are fused with unique silhouette to reflect elegance and yet a casual state, that marks the aesthetics of CHAPITRE À design.

CHAPITRE À’s unique narrative perspective creates a seemingly modern, simple but young and energetic design philosophy that makes the collection distinctive.

CHAPITRE À是一個中性品牌男女皆宜。自2017年成立以來，圍繞著中世紀歐洲的古老傳說，CHAPITRE À作為故事的開篇。每一季系列都運用精緻的細節和誇張的輪廓去敍述一個故事。

品牌的整體設計強調自然能量和浪漫主義的相互作用。用低調的顏色、精緻的細節融合誇張剪裁，體現優雅且隨意的狀態是CHAPITRE À的設計美學。

CHAPITRE À獨特的敍事視角，創造出看似時髦、簡約卻又富有年輕朝氣的設計，具有很高的辨識度。