BRAND INTRODUCTION

Lou Andrea is a woman’s story before being a brand. That of her founder and her husband: Eva Abessera and Franck Pratat.

In 2007, after the end of ten years in the luxury ready-to-wear industries, Eva meets Franck, and it is on the blank pages of their history that decide to create their own collections of ready-to-wear fur and leathers.

The story begins in 2008 with Lou Andréa, a brand that appears to be obvious in the light of the portrait of Nietzsche’s mistress, a feminist, libertarian, avant-garde, that will be discovered dressed in the fur coat offered to him by his friend and protector Sigmund Freud. It is this portrait in black and white, timeless, and the infinite gaze that the eyes of the splendid Lou Andréa on the world, wrapped in the fur that enhances its prestige, that Eva and Franck will choose as standard of their collections to come.

Lou Andréa offers the world the choice of its ready-to-wear collections in fur and leather, avant-garde, libertarian, dedicated to all women.

Cuts to the most noble materials, from the Chinese rabbit to the farmed fox, from the mink to the leathers of France … Lou Andrea changes the codes, dares color, assemblages unpublished, modern elegance.

Lou Andrea品牌是一个关于女性的故事。在2007年，Eva离开工作了10年的高级时装品牌Rochas并遇见了她的丈夫，二人决定创立一个关于皮革和皮草的品牌。

品牌起源于设计师对于Lou Andrea的崇敬与致敬。Lou Andrea是德国伟大哲学家尼采的夫人，同时也是一位伟大的女权主义者，自由主义者，先锋主义者，对当代女性解放主义有深渊的影响。Lou Andrea有一张黑白肖像被广为流传，照片中她穿着一件皮草，显得高雅而迷人，散发着安静、永恒的魅力。这件皮草来自于她亦师亦友的伟大精神学家佛洛依德的馈赠。这称为设计师创作此品牌的令该来源，并以这位杰出的女性学者的名字为品牌命名。

品牌创作风格如同这位女性学者一样，激发女性潜能，崇尚自由，为女性而奉献。

品牌采用最为尊贵的、可溯源的原材料，包括兔毛、狐狸毛、水貂毛、以及其他法国皮革皮草等，结合传统的缝制工艺，采用大胆色彩诠释了现代女性的优雅与经典的法式时髦。

Lou Andrea品牌起源于巴黎，深踞欧洲，在远东市场东京、首尔、台北等城市也深受喜爱。品牌将于2019年正式进入中国，向中国时髦女性及合作伙伴展现纯正的巴黎风格。

除此之外，Lou Andrea也希望成为品牌及设计师的原材料采购、样板制作、时装设计、未来材料开发的首选合作伙伴。

Lou Andrea品牌从起草到寄送、从优先权到反应性将全程倾听与跟进，成为您值得信赖的合作伙伴。

www.louandrea.com

leslie@louandrea.com