BRAND INTRODUCTION

YOUWEI

从“黄粱一梦”、“玩物励志”、“斯文败类”等一系列主题发布,呈现在T型台上的服装造型,渗透着艺术家的思考。MOMO翟被媒体冠以“帅气的女孩,有趣的灵魂”。她的作品颇具艺术戏剧性,从匆匆忙忙的人群,迷失自我的人群中撷取灵感,锐意创新。她的作品融入了艺术语言里的抽象、解构、倒置、戏谑,化作一股全新的时尚新士气,在看似荒诞不羁、天马行空的设计中,彰显出正能量。MOMO翟的作品在中国上海时装周、纽约时装周以及巴黎时装周期间的静态预览,作品一径推出,受到了众多明星名人的喜爱,赢得了大批拥趸,以艺术语言向世界传达新生代华人设计师关于中国大众文化以及中国穿着文化的戏剧性变革。她称,自己的设计师生涯源于小时候的经历。儿时在海滩上捡工业垃圾“觅宝”是最大的乐趣,薄暮晨霭里,小狼狗活蹦乱跳跟在身后,不时扬起沙子,我是那个可以从垃圾堆里最快速度找到“宝贝”的人,傍晚,蹲在流浪汉的小帐篷里看他们的收藏品,快乐触手可及。从2004年开始经营第一家买手店,MOMO翟的生意经似乎顺风顺水,踏遍纽约、巴黎、米兰,对设计热爱,让她想要从新开始,正如当下忙碌的人群,让自己保持不断推陈出新的方式,就是回过头来,回到儿时,她找到了这种能量,并希望用作品传达出去。

Chinese fashion designer Momo Zhai, designs clothes that are interesting and playful. The art brand “YOUWEI for which she serves as the lead designer, has its flagship stores launched online, and offline in mainland China, and will soon begin its in-depth collaboration with renowned showrooms worldwide in 2019. Momo Zhai has an art design background and she entered the Paris and New York fashion worlds as a buyer, developing the skill all by herself. With her unique design styles, sharp insights as a fashion buyer, and in-depth understanding of the audience, she built the distinctive brand YOUWEI, and successfully created the “playful concept” for fashion design in the Chinese fashion world.