ZHAO's brand name is derived from the pinyin of the Chinese character "Zhao" -曌 which was created by Queen Wu Zetian.

The sun and the moon exist in the sky at the same time, but due to the limitation of the human eye can only see one at a certain time period. We use the "sun and moon in the sky" to symbolize the subtle balance and imbalance between the "masculine side" and "feminine side" in personality and style, and to express the "adult sense of cold and neutral" style.