BRAND INTRODUCTION

J MOON 

J MOON 是2015年创立于伦敦的女装品牌。设计中带有非常有趣的不对称，或者反差很大的面料运用。设计师敢于在日常生活中寻找灵感，创造出新颖有趣的剪裁和颜色的搭配。

J Moon is womenswear label based in London. Designer Jinhee Moon graduated from London College of Fashion in 2014. Jinhee was the one of twenty seven finalists chosen to present collection at the LCF 2014 BA Press show and was the winner of 'The Best Directional Use of Colour & Textile Award' at the show. From this catwalk show, she featured in many press and selected the one of 200 emerging designers in Italian Vogue talents in 2014. J Moon had named as 'Ones To Watch' Price from Fashion Scout for AW15/16 season. The AW15/16 collection had presented at catwalk show and at the exhibition in London Fashion Week. J Moon is also one of artist for the exhibition by 'International Fashion Showcase' during London Fashion Week. The AW15/16 collection presented at Fashion Scout showroom in Paris Fashion Week Too. Jinhee finds fun in trying new things to get inspirations from life style and particularly keen on artworks to apply to the unique aesthetical and interesting fashion design. Love to make experimental garments with unusual mixture of texture, colour and shape. Playful, odd but new and interesting aesthetic is the unique signature of Jinhee Moon's design and the womenswear brand 'J Moon'.