BRAND INTRODUCTION

JOHNDER SHUM

JOHNDER SHUM 品牌风格以浪漫.精致.简洁的法式优雅结合当代流行文化，从女性硬朗的外表下探索女性柔美性感的一面。通过新颖的面料开发和对工艺新型技术的追求，以独特的个人审美去诠释和传达出 JOHNDER_SHUM 心中女性的形象。

JOHNDER SHUM combines the romantic，delicate and simple French elegance and the modern pop style together. Explore the softness and attraction of females from their tough outlook. It aims to specialize the very image of women through its unique clothing material as well as a new way of technical design.