BRAND INTRODUCTION

EXNIHILO 

EXNIHILO所提倡的气味设计，是唤起味道与味道之间的微妙平衡感。作为年轻的沙龙香品牌，坚持纯手工制造，每一款产品都由香氛师直接调制而成，承载着他们对品质的坚持和自在、惬意生活的向往，想要把法国最纯正沙龙香氛文化用轻奢的价格带进每一个人的生活空间。品牌猎奇各路元素，以自然为基调，设计朴素而温暖，为原本快节奏的城市生活带来出其不意。

There is a time-honored story about Grasse. Grasse locates in Alps Province which is in the southeast of France and gets famous because of Patrick Süskind’s novel “Perfume”. The earliest perfume industry dates back to fourteenth century. After the fabrication process of perfume went to Europe from Egypt, residents of Grasse began to grow different kind of flowers and plants to remove the smell in leather. The European perfume fabrication process reached its peak in seventeenth century later and people from the French aristocracy to Royal Palace of Versailles identified themselves with perfume made in Grasse. Until today, residents in Grasse are still engaged in such a romantic and unadorned work.