BRAND INTRODUCTION

LOST GENERAL

LOST GENERAL 我们是一代深受摇滚精神影响的青年，那种激情，那种疯狂，那种热烈，那种力量，无一不使我们的灵魂受到洗礼。 为向摇滚精神致敬，我们凭借多年积蓄的力量创立了Lost General，仰仗摇滚乐宣泄爱与和平的核心理念，我们将反战、讽刺、大爱与街头、潮流结合到一起贯，配合设计师对于服装的独到理解，致力于将Lost General打造成一个坚持自身风格的、能摒弃俗气的个性品牌。

As one of the most prestigious professional buyer in China, Yin Jiasheng founded his own brand LOST GENERAL in early 2015. Leveraging on his rich experiences and unique insight, the collections by LOST GENERAL fills the gap in hip-hop, military and rock-and-roll style in China, and makes a gorgeous statement of the uninhibited personality of the new generation.