BRAND INTRODUCTION

Monochromatic Xu

Monochromatic Xu 由设计师徐倩倩于2014年创办。Monochromatic译为单色，设计师侧重女性对独立个性的表达，去繁从简，以获得服装最本质元素的再生。以独特、鲜明的极简风格，在质感和美感并存的同时，也在传统与现代时装的实穿性中找到更好的平衡。使得极简风与女性风格以新的方式融为一体。设计师从油画、话剧等概念延伸出设计灵感。在保持独有风格的同时也希望从不同的艺术视觉赋予时装新的意义。设计师希望回归本质保留本真与纯粹，让服装更切合穿着者的生活需求。

Women’s clothing brand Monochromatic Xu is created by designer Qianqian Xu in 2014.The key of the brand is monochrome. Designer focuses on simplicity and women's expression of independent personality in order to obtain the recycle of the most essential elements of clothing. With the unique and distinctive minimalist designing style, the texture and beauty of Monochromatic Xu coexist at the same time, while Monochromatic Xu also finds a better balance between the tradition and modern fashion in wearing. The minimalism and femininity are combined in a new way. Designer extends the concepts of paintings and dramas to gain more inspirations. Maintaining the unique style, while Monochromatic Xu also hopes to give some new meanings to the modern fashion from different angles of visual art. Designer hopes to return to the essence of truth, keep pure and make clothing meets the demands of wearer's daily life better.