BRAND INTRODUCTION

I:MWHOIM

"cool-chic"是由品牌I:MWHOIM创造的新词汇，将两者结合用来表达品牌的设计以法式优雅为基本，但刨除其中矫揉造作的女性特征，加入含有男性特征的硬朗线条，塑造一种率直洒脱的成熟优雅女性形象。

As a new word created by I:MWHOIM, “cool-chic” combines these two elements to bring us a presentation of brand design based on its French-rooted grace and elegance. Nevertheless it incorporates masculine lines while eliminating artificial feminine features, with a view of shaping an open-hearted unrestrained female image distinguished for her maturity and elegance.