BRAND INTRODUCTION

ZRAU,诞生于2018年,是亿卓服饰旗下聚焦轻奢场景的先锋品牌。以「东方美学再造」为内核,通过解构非遗技艺与现代设计的共生关系,打造兼具文化厚度与摩登质感的高阶成衣,重新定义轻奢服饰的智造标准。

 

英文

FOUNDED IN 2018, ZRAU IS A PIONEERING BRAND UNDER YIZHUO APPAREL, FOCUSING ON THE LIGHT LUXURY LFESTYLE.WITH "REIMAGINING EASTERN AESTHETICS" AS ITS CORE PHILOSOPHY, THE BRAND DECONSTRUCTS THE SYM.BIOTIC RELATIONSHUP BETWEEN INTANGIBIE CULTURALHERITAGE CRAFTS AND MODERN DESIGN,  CREATING HIGHEND READY-TO-WEAR PIECES THAT BLEND CULTURAL DEPTH WTTH CONTEMPORARY SOPHISTICATION,A ND REDEFINING THE INTELLIGENT MANUFACTURING STANDARDS FOR LIGHT LUXURY APPAREL.