BRAND INTRODUCTION

丁寅

slogan：

草木为引，匠心制履

东方基准，本质穿行

品牌故事：

“丁寅”萌芽于2007年，历经10年沉淀与打磨，2018年正式成立于成都这座交织着烟火气与先锋基因的城市，品牌依托东方传统文化延伸的想象空间，创新的将古法蜡染、泥染、拓染、草木染等民间传统工艺融入现代鞋履制作，摒弃工业化生产的冰冷感，用匠人的手掌温度与天然染色的呼吸感，在每一件产品中雕刻时间与自然的痕迹。

核心价值宣言：

丁寅，以东方智慧，重构一双手工鞋的本质标准。

我们认为，耐穿、好穿与原创设计，不是宣传的卖点，而是鞋履理应具备的基准。丁寅品牌将这种基准，建立于东方造物智慧之上——

取法自然的材料观、极致专注的匠心、以及平衡和谐的设计哲学。

我们融合多种风格精髓，主动剥离短暂的潮流符号，致力于创造一种能够跨越时间、融入多元场景的经典存在。这并非风格的缺失，而是风格的超越。

丁寅，是丁寅工作室的基石。它定义了我们的品质底线与审美起点，也是我们探索更广阔穿着表达的基础。

在此坚实基准之上，丁寅工作室旗下的其他品牌，将向着更创新、更风格化的方向自由生长。

品牌：per mo ma

取perpetual motion machine（永动机）前两个音节，呼应品牌中文名“饮水局”（源自风水上的潜龙饮水局），寓意永续运转的创造力。

slogan：

以草木为墨，向大地借色

品牌故事： 染进骨血的自然基因

工业流水线的荧光白炽灯下，per mo ma的诞生始于一次“染色事故”——创始人在四川古村偶遇暴雨，挎包里的山核桃皮被雨水浸泡，竟将亚麻围巾染出琥珀色斑纹。村中阿婆笑道：“草木想说话时，颜色就是它们的舌头”。

这句话犹如种子般扎根，团队走遍西南秘境，向蓝靛瑶族学发酵染缸的呼吸节奏，在岭南水乡记录薯莨与河泥的千年“锈色契约”，甚至发现傣族用酸角汁固色的秘技。

2022年秋，当第一双用27种野花拓染的麻鞋成型时，鞋面上摇曳的波斯菊仿佛仍在生长——这便是per mo ma的使命：让鞋子成为穿在脚上的植物标本馆。

Brand: Ding Yin

Slogan:
Guided by Nature, Crafted by Hand
The Eastern Standard, Essence in Motion

Brand Story:
Born in 2007, Ding Yin spent a decade in incubation and refinement before officially establishing in Chengdu in 2018—a city where everyday vibrancy meets avant-garde spirit. Rooted in the imaginative space of Eastern traditional culture, the brand innovatively integrates folk crafts such as ancient wax dyeing, mud dyeing, rubbing dyeing, and plant dyeing into modern footwear production. By rejecting the coldness of industrialization, we carve the traces of time and nature into every product, using the warmth of the artisan's hand and the breathability of natural dyes.

Core Value Statement:
Ding Yin reconstructs the essential standard of a pair of handmade shoes using Eastern wisdom.
We believe durability, comfort, and original design are not marketing gimmicks, but the fundamental baseline a shoe should possess. The Ding Yin brand establishes this baseline upon the wisdom of Eastern creation—materials derived from nature, craftsmanship defined by ultimate focus, and a design philosophy of balance and harmony.
We fuse the essence of multiple styles, actively stripping away fleeting trend symbols to create a classic presence that transcends time and fits into diverse scenarios. This is not a fusion of styles, but a transcendence of them.
Ding Yin is the cornerstone of Ding Yin Studio. It defines our quality floor and aesthetic starting point, serving as the foundation for exploring broader expressions of wear. Upon this solid baseline, other brands under Ding Yin Studio will grow freely towards more innovative and stylized directions.

Brand: per mo ma

Derived from the first two syllables of "perpetual motion machine," echoing the Chinese name "Yin Shui Ju" (Dragon Drinking Water formation in Feng Shui), symbolizing perpetual creative energy.

Slogan:
Using Plants as Ink, Borrowing Color from the Earth

Brand Story: The Natural Gene Dyed into Our Bones
Beneath the fluorescent lights of an industrial assembly line, per mo ma was born from a "dyeing accident"—the founder encountered a heavy rain in a Sichuan village; the walnut husks in his bag soaked by the rainwater dyed his linen scarf with amber patterns. An old village woman laughed, "When plants want to speak, color is their tongue."
This sentence took root like a seed. The team traveled across the secret corners of Southwest China, learning the breathing rhythm of fermenting dye vats from the Blue Indigo Yao people, recording the millennium "rust-colored covenant" between Dioscorea and river mud in the water towns of Guangdong, and even discovering the secret technique of using tamarind juice for color fixation among the Dai people.
In the autumn of 2022, when the first pair of hemp shoes dyed with 27 wildflowers was completed, the cosmos flowers swaying on the shoe surface seemed to still be growing—this is the mission of per mo ma: to make shoes into a wearable herbarium.