BRAND INTRODUCTION

设计师品牌IDOAHZ（品牌读音“奕頔”）成立于2016年，品牌以“Just Knitwear”为理念，主打针织成型服饰。

IDOAHZ是设计师赵頔名字的镜像，虽然很难连读成音，却蕴藏心思。从一根纱线开始，经过蜿蜒曲折，相遇交织，幻化出色彩斑斓、精致时尚的针织品，这过程像极了生活的样子。

设计采用极简主义廓形，灵感来源于时下的生活状态及场景，结合对比强烈的明快色彩，诠释出造型优雅的休闲运动风格，令针织衫更富年轻活力。

The designer brand IDOAHZ (pronounced "Yi Di") was established in 2016. The brand is centered around the concept of ‘Just Knitwear’, specializing in knitted garments.

IDOAHZ is a mirror image of the designer Zhao Di's name. Although it's challenging to pronounce, it holds deep meaning. Starting from a single yarn, through twists and turns, intertwining and interweaving, it transforms into colorful, exquisite, and fashionable knitwear. This process mirrors the essence of life.

The design adopts a minimalist silhouette, drawing inspiration from current lifestyles and scenarios. Combined with vibrant and contrasting colors, it interprets an elegant casual sports style, lending the knitted shirt a youthful and energetic vibe.