BRAND INTRODUCTION

SHÉNYI 

SHÉNYI 是祎

是：积极向上/一种是太阳

Shi: positive / one kind is the sun

祎：美好如玉/另一种是我们最美好的模样

Yi: beautiful as jade / the other is our best look

形容从容自得的生活态度

Describes the attitude of living with ease

品牌诞生于浙江温州的高级时装屋，由品牌主理人沈伊始创于2022年，迄今是一个百人的国际创造团队。

The brand was born in Wenzhou, Zhejiang Province, high fashion house, by the brand manager Shen Yi founded in 2022, so far is a hundred people of international creative team.

我们只专注于两件事—探寻天然材质的独特魅力。真丝的柔滑、羊毛的温暖、提花的精致、羊绒的细腻。第二件事，工艺的考究，法绣、非遗苏绣、印花等传统工艺，都承载着我们对精致生活的向往。精心策划和挑选，力求将新中式的优雅与现代时尚完美结合。

We focus on only two things - exploring the unique charm of natural materials. The smoothness of silk, the warmth of wool, the delicacy of jacquard, the finesse of cashmere. The second thing, the craftsmanship, the traditional crafts such as French embroidery, non-heritage Suzhou embroidery and printing, all carry our desire for exquisite life. Carefully planned and selected, we strive to combine the elegance of new Chinese style with modern fashion.

在历史的长河中，东方之美历久弥新。新中式品牌，正是将传统与现代相融合，为现代生活注入古朴与雅致的独特韵味。

In the long river of history, the beauty of the Orient has been everlasting. The New Chinese Style brand is precisely a fusion of tradition and modernity, injecting the unique flavor of antiquity and elegance into modern life.

我们的品牌理念是让新中式的美更好地融入现代生活。我们以玉为喻，将美好如玉的生活态度融入每一件产品中。我们希望每一件产品都能像一块美玉般，经过岁月的打磨，更加光彩照人。

Our brand concept is to make the beauty of new Chinese style better integrated into modern life. We use jade as a metaphor to integrate the beautiful jade-like attitude of life into each product. We hope that each product can be like a piece of jade, polished over the years, more brilliant.

这就是我们的新中式品牌故事，一个融合传统与现代、优雅与时尚的故事。我们期待着与您一起，共同探索、共同成长，让新中式的美在每一个细节中绽放。

This is our new Chinese brand story, a story that combines tradition and modernity, elegance and fashion. We look forward to working with you, exploring and growing together, so that the beauty of new Chinese style blooms in every detail.