BRAND INTRODUCTION

FOOTECH由两个独立单词合并组成品牌的DNA。2013年由三名创意人在上海创立。

FOOT：受到“千里之行，始于足下”的启发，象征着品牌脚踏实地走好每一步。

TECH：代表着品牌崇尚高科技，契而不舍持续运用新材料的产品研发。

创始人坚信，成功需要从最简单的事做起，慢慢积累经验与技能，才能够完成更复杂的任务以及更大的成就。告别平凡，打破常规，抛开矫饰，追随自我，不盲从潮流，是FOOTECH品牌的核心理念。

Footech is a brand DNA formed by the combination of two independent words. Footech was founded in 2013 by three creative individuals in Shanghai.

"Foot": inspired by the saying "A journey of a thousand miles begins with a single step," it symbolizes the brand's commitment to taking solid steps.

"Tech" : represents the brand's dedication to high technology and its relentless pursuit of product development using new materials.

The founders of FOOTECH firmly believe that success starts with the simplest tasks. By gradually accumulating experience and skills, one can tackle more complex challenges and achieve greater accomplishments. The core philosophy of the FOOTECH brand is to bid farewell to the ordinary, break conventions, shed pretenses, follow one's true self, and avoid blindly following trends.