BRAND INTRODUCTION

NEXT IMPULSIVE下一个冲动，是一个立足于当前时尚潮流风格的设计师鞋履品牌,品牌主理人——易婕，硕士毕业于伦敦时装学院鞋品系。产品以中性、混搭、解构为基调，通过概念性的艺术创作和打破重组的表达手法去突破人们传统的思维认知，呈现出品牌对产品具有不断创新的精神和对美学生活无限探索的冲动。

NEXT IMPULSIVE, is an original designer footwear brand established on the current fashion trends. The brand designer- Jie YI, master graduated from footwear design of the London College of Fashion.

The product is based on a neutral, mixed and deconstructive tone, breaking through traditional thinking and cognition through conceptual artistic creation and reconstruction, showing that the brand has the spirit of continuous innovation to the product and the impulse of infinite exploration to aesthetic life.