BRAND INTRODUCTION

品牌起源于英国，2018年进入中国市场，致力于引领国际时尚的个性化轻奢设计品牌，以“烫钻”、“奢华”、“重工”为品牌的设计方向，品牌希望从生活、艺术、人文等各个方面去丰富先锋的设计灵魂，用精湛的工艺，超凡脱俗的美学品味与灵动无限的创意相结合，品牌一直探寻着新兴的设计理念，重塑主流文化的全新定义

颠覆性别、打破时代框架、探索多元的自我。

「无惧潮奢美学」是我们的态度

「让工艺延续」    是我们的信仰

「重塑主流」        是我们的文化

「品牌定位」

品牌定位高端时尚潮奢品牌，寻求独特且具有独特风格的服装提供高品质选择，贯穿无性别、多元、环保舒适的设计核心。品牌希望给消费者传达不被定义，不被束缚，在生活中寻找自我的生活态度。

「Brand introduction」

The brand was founded in Bristol, England, is the main clothing brand of Anlaf Limited, is committed to leading the international fashion personalized luxury design brand, with "hot diamonds", "luxury", "heavy" as the design direction of the brand, the brand hopes to enrich the design soul from life, art, humanity and other aspects, with superb craftsmanship, extraordinary aesthetic taste and dynamic combination of infinite creativity. With the design direction of "hot diamond", "luxury" and "heavy industry", the brand hopes to enrich the design soul of the pioneer from the life, art, humanities and other aspects, with superb craftsmanship, extraordinary aesthetic taste and the combination of unlimited creativity, the brand has been searching for emerging design concepts, reshaping the mainstream culture of a new definition.

"Fearless luxury aesthetics" is our attitude.

“Perpetuate craftsmanship"is our belief.

"Reinventing the mainstream" is our culture.

「Brand positioning」

Brand positioning high-end fashion tide luxury brand, seeking unique and unique style of clothing to provide high-quality choices, throughout the genderless, diversified, environmentally friendly and comfortable design core. The brand hopes to convey to consumers not to be defined, not to be bound, in life to find their own attitude to life.