BRAND INTRODUCTION
SOURIRE POLLY,松品.方,法国品牌。
品牌表达乐观积极的一种态度,SOURIRE法语意思是笑容, POLLY被叙述为活力充沛的女性,带著乐观与善良的态度。
品牌以纯粹,造型,自由,手作来表达服装的艺术和品味!擅长将破坏、做旧和精致手工艺混合,表达酷飒摇滚的艺术感,致力于将感性和权利融合成当代女性的新形象。她怀揣着对传承手工技艺的坚定信念与美好愿景,塑造一个牛仔轻奢品牌!
品牌第一次与大家见面,选取“孔雀”作为开场形象,抽象的概念,体现了品牌的张力和独特性,也打破了传统思想展现现代感的摇滚孔雀,颠覆了对孔雀的新认知。
春夏以《GIVE ME A HUG》为主题,
这是关于情绪的一个话题,生活中的不同感受:FREE ,PAIN,HAPPY,BLOOMING………,所有不同感受和遇见都是生活的一部分,接受和解并好好“拥抱”她!
SOURIRE POLLY, Pine. Fang, a French brand.
The brand expresses an optimistic and positive attitude, SOURIRE means smile in French, and POLLY is described as an energetic woman with an optimistic and kind attitude.
The brand expresses the art and taste of clothing with purity, shape, freedom and hand-made! She is good at mixing destruction, doing old and exquisite handicraft, expressing the artistic sense of cool Sa rock, and is committed to integrating sensibility and power into a new image of contemporary women. With the firm belief and beautiful vision of inheriting handicraft skills, she has created a denim light luxury brand!
When the brand met with everyone for the first time, it chose "peacock" as the opening image. The abstract concept reflects the tension and uniqueness of the brand, and also breaks the traditional thought to show the modern rock peacock, subvert the new cognition of peacock.
Spring and summer are themed "GIVE ME A HUG",
This is a topic about emotions, different feelings in life: FREE, PAIN, HAPPY, BLOOMING... All different feelings and encounters are part of life, accept reconciliation and "embrace" her!