BRAND INTRODUCTION

ECHO CH成立于2023年，是一家总部位于上海的独立设计师品牌。品牌名中的"ECHO"代表着与内心声音建立深刻共鸣，寓意着 “回音”与“再现”。品牌致力于让女孩们在时代的快速发展与更替中，依然能够聆听并跟随内心的声音与想法，保持真我彰显个性。

我们的设计理念以舒适合体为主，强调展现自我，让每位女性都能保持真实，展现个性。我们希望传递纯粹、干净、大气、自由感性的品牌理念，让独立穿搭成为随性生活的一部分。

ECHO CH十分注重品质和细节，以简约舒适的设计为基调，融入时尚元素和阔型设计，从而独特解读时尚并尊重女性的个性。我们以心为驱动，坚持为现代女性提供自由表达和展现个性的机会。

ECHO CH was established in 2023 as an independent designer brand headquartered in Shanghai. The term "ECHO" in the brand name signifies establishing a profound resonance with one's inner voice, embodying the ideas of echo and re-emergence. In this chaotic era, we are committed to enabling women to continue to listen to and follow their inner thoughts and ideas.

Our design philosophy prioritizes comfort and fit, emphasizing self-expression, allowing every woman to remain authentic and showcase their individuality. We aim to convey a brand concept of purity, cleanliness, spaciousness, and a sense of liberated sensibility, making independent dressing an integral part of a casual lifestyle.

ECHO CH places great emphasis on quality and detail, adopting a foundation of minimalist and comfortable designs infused with fashionable elements and wide-cut styles, thus providing a unique interpretation of fashion while respecting female individuality. Driven by passion, we persistently uphold the opportunity for modern women to freely express and exhibit their personalities.