BRAND INTRODUCTION

 品牌主理人

王月心

中国第一本时尚周刊《风尚志FASHIONWEEKLY》创始人&主编

时尚文化杂志《STYLE》创始人&主编

为国内多位一线明星打造封面，带领团队拍摄超600个明星封面

多次赴巴黎时装周、米兰时装周、戛纳电影节、柏林电影节

2008年曾发起中国青年设计师时装周活动

曾任中国国际时装周评委、世界小姐大赛中国区总决赛评委

CINDY WANG，Editor-in-Chief of 《FASHIONWEEKLY》, the first fashion weekly in China.

Editor-in-Chief of Fashion Culture Magazine STYLE

Create covers for many artist and lead the team to shoot over 600 artist covers

She has worked in Paris Fashion Week, Milan Fashion Week, Cannes Film Festival and Berlin Film Festival for many times

Judge of China International Fashion Week，Judge of Miss World Competition China Finals

品牌简介

背景

·CINDY WANG是由资深时尚媒体人王月心女士2023年于北京创立、专注于重磅真丝材质的独立设计师品牌。将东方的古老真丝与西方廓形融合，以真丝“柔软且坚韧”的特性暗喻女性特质，强调独立、成长性之女性观念。

客群

·25—45岁的智识女性群体

主张

·CINDY WANG的精神主张为女性自由而自主的成长。

·CINDY WANG亦倡导“10年衣橱”的生活理念，创作可以陪伴顾客10年以上的经典时装，建构独立、自由女性的高品质衣橱。

售价

·价格区间2500——5000元

SKU

·2024SS共有48个SKU，包括8个颜色，每色含6个SKU。

面料

·CINDY WANG女装只以重磅真丝等奢华天然面料精制，只甄选对环境友好且可持续的天然面料。

·以后还将长做以重磅真丝为主材质的艺术主题胶囊collection、艺术家独家合作系列、高订面料系列、独家故事性印花系列等专属作品。

核心造型

·CINDY WANG的核心造型为“超长连衣裙”/“连体裤”+“西装”的搭配，连衣裙隐喻女性身份，西装隐喻男性身份，以刚柔撞击的同时成就easy chic的实穿性。

核心单品

·超长连身裙

·长款连体裤

·大廓形西装

·超长廓形风衣

明星优势

·品牌主理人为多年杂志主编，具有强大的明星资源

·将陆续上身明星好友：杨幂、热巴、范冰冰、佟丽娅、秦岚、张嘉倪、黄圣依、金晨、李一桐、董洁、袁姗姗、苗苗、吴谨言、戚薇、黄奕、颖儿、沈月、张俪、童瑶、徐璐、蒋梦婕、朱丹、王智、刘芸、蓝盈莹、彭小苒、董璇·······

销售渠道

·全国买手店，并希望以后向国际市场发展

媒体及顾客沟通

·将通过CINDY WANG春宴/秋宴、午后沙龙等线下方式及线上传播，与女性名流、艺人、媒体、买手、顾客，分享时装之美、艺术之美。

BACKGROUND

·CINDY WANG is an independent designer brand founded by Ms. Wang Yuexin, a senior fashion media person, in Beijing in 2023, focusing on heavy silk. Combining the ancient oriental silk with the western silhouette, uses the "soft and tough" characteristics of silk as a metaphor for female characteristics, and emphasizes the independent and growing female concept.

GUEST GROUP 

·Guest group Intellectual women aged 25-45. 

SPIRIT

· CINDY WANG's spirit advocates the free and independent growth of women. 

·CINDY WANG also advocates the life concept of "10-year wardrobe", creating classic fashions that can accompany customers for more than 10 years, and constructing high-quality wardrobes for independent and free women. 

PRICE 

·The price range is 3,500-6,000 RMB. 

SKU 

·There are 48 SKUs in 2024SS, including 8 colors, and each color contains 6 SKUs. 

SHELL FABRIC

·CINDY WANG women's wear is only refined with luxurious natural fabrics such as heavy silk, and only natural fabrics that are environmentally friendly and sustainable are selected. In the future, we will make exclusive works such as art theme capsule collection, exclusive cooperation series of artists, high-order fabric series and exclusive story printing series with heavy silk as the main material. 

STYLE

·CINDY WANG's core style is the combination of "long dress"/"jumpsuit"+"suit". Dress symbolizes female identity, while suit symbolizes male identity, which achieves the practicality of easy chic with rigid and soft impact. 

CORE ITEM 

·Extra-long dress

·Long jumpsuit

·oversize suit

·long windbreaker

STARS SEEDING

·The brand manager is the editor-in-chief of the magazine for many years and has strong star resources.

MARKETING CHANNEL 

·Buy stores all over the country,and hope to develop into the international market in the future. 

COMMUNICATION

· Media and customer communication Will share the beauty of fashion and art with female celebrities, artists, media, buyers and customers through offline and online communication,such as CINDY WANG Spring Banquet/Autumn Banquet and Afternoon Salon.

Thank you.