BRAND INTRODUCTION

从伦敦到上海，

从“X”世代到“Z”世代，

品牌主理人JIAXI LIU以伦敦街头IT GIRL风格元素为灵感，设计风格非常具有复古浪漫情怀，提倡摆脱传统时尚的束缚，打造中性复古CHIC风。经典的造型赋予现代的气息， 多元化的设计理念，通过版型的结构把整体的设计打造的非常有个性，让“Z”世代年轻个性群体享受在复古中创造出自我，实用与时尚并存，夸张新意的裁剪，大胆的撞色，演绎别样的“Z”世代潮流。

JIAXI.LIU追求自由，独立的生活状态，“沉浸化”，“共情式”的娱乐体验，用不受禁锢的设计方式，风格的叠加，来展现年轻人对生活的态度。

品牌风格定位：运动潮流、甜酷、精致社交

年龄定位：心理年龄25-35岁

目标人群：即婚女性、自由职业者

着装场合：聚会、休闲

From london to shanghai,

From generation "x" to generation "z",

The brand manager JIAXI LIU is inspired by the it girl style elements in the streets of london. The design style is very retro romantic. It advocates breaking away from the shackles of traditional fashion and creating a neutral retro chic style. The classic shape endows modern flavor and diversified design concept. The overall design is very personalized through the shape structure, so that the "z" generation of young personality groups can enjoy creating themselves in the retro style. Practicality and fashion coexist, exaggerated and innovative cutting, bold color contrast, and deduce a different "z" generation trend.

JIAXI.LIU pursues a free and independent life state, an "immersive" and "empathetic" entertainment experience, and shows young people's attitude to life with an unfettered design style and style superposition.

Brand style positioning: sports trend, sweet and cool, refined social

Age orientation: psychological age 25-35

Target group: married women, freelancers

Dress occasion: party, leisure