BRAND INTRODUCTION
OFF COURSE(OFFC)是由设计师 Jia 和 Yiming 于 2020 年创立 . 品牌风格灵感来源于伦敦东区的艺术学生群体，穿梭于图书馆和学校以及宿 舍，带着半永久黑眼圈和咖啡杯;随性舒适的穿搭:二手飞行员夹克，带着 咖啡渍和颜料的运动裤，祖母手织的套头衫，舒适的堕落卫衣，从祖父衣橱 传承的格纹羊毛西装 ...
一些不严肃精神混合着对复古时代的热爱形成了 OFF COURSE 的美学世界 . 恶搞名车名表的图案是孩童时对“old money”的固有印象产物，我们想通过 二次创作来颠覆这些传统意义上的“成功”反射新一代人的反叛思想 . 舒适又好穿是风格上的定位，我们热衷于塑造“goto”这个概念，即本能的选 择，面对塞满的衣橱本能选择的那件衣服，那件在睡衣，日常装，运动装边 缘徘徊的衣服，不用花太多时间考虑要怎么搭配，穿上即走，同时又在细节 上体现品牌质感 . 廓形选择以宽松和模糊性别的线条为主，希望打造多元化的品牌形象，因此 我们在公关形象方面选择与众多风格各异的 KOL，艺人和博主进行合作而非 仅靠单独的一张模特面孔来诠释 OFF COURSE.
OFF COURSE (OFFC) was founded by designers Jia and Yiming in 2020.
The brand style is inspired by the art student community in the East End of London, traveling between libraries, schools and dormitories, with semi-permanent dark circles and coffee cups; casual and comfortable wear: second-hand bomber jackets, sweatpants with coffee stains and paint , Grandmother's hand-knit pullover, comfortable hoody, check wool suit inherited from grandfather's wardrobe...
Some non-serious spirits mixed with love for the retro era have formed the aesthetic world of OFF COURSE.
The spoof of some signature luxury goods is a childish way to clash the inherent impression of "old money". We want to subvert these traditional "success" through secondary creation to reflect the rebellious thinking of the new generation.
Comfortable and easy to wear is the positioning of the style. We are keen to shape the concept of "goto", that is, the instinctive choice, the piece that can be instinctively selected in a closet full of option, which is defining among pajamas, daily wear, and sportswear. the clothes themselves don’t need to spend too much time thinking about how to styling them, just put them on and go, and at the same time some details in design can reflect the brand quality.
On silhouette, our choice is mainly based on loose and obscure gender lines. We hope to create a diversified brand image. Therefore, we choose to cooperate with many KOLs, artists and bloggers of different styles in terms of our public image instead of relying on one single face to interpret OFF COURSE as a brand.
