BRAND INTRODUCTION

HBEH是由设计师惠文龙先生(ERAN HUI)于2014年在上海所创立的设计师品牌。自由精神是品牌的灵感源泉，独立女性精神是强大的创作动力。在Eran的设计中对细节和品质的追求是非常重要的考量，鲜明的色彩与 boyish的廓形配以干净利落的剪裁成为了Eran独一无二的标签，也表达出了HBEH的品牌概念--“一种对立的HUI式平衡美学”。

HBEH is a designer brand founded by designer ERAN HUI in Shanghai in 2014. The spirit of freedom is the source of inspiration for the brand, and the spirit of independent women is a powerful creative force. In Eran's design, the pursuit of detail sand quality is a very important consideration. Bright colors and boyish silhouettes combined with clean tailoring have become Eran's unique label, which also expresses the brand concept "An oppositional HUI-style aesthetic balance。