BRAND INTRODUCTION

EVERYWHY将视角汇聚于“人”，基于我们亲历的当代语境，以充满情绪美学的叙事性创作手法，打破人们对首饰概念的既有认知和其与身体互动的界限，自意识至潜意识层面，激发每个人被隐藏的多种气质、身份与人格。品牌的驱力能量来源于对现实固化意象的解构，以及人们在精神世界中面对自我局限性的质询，试图经由品牌名称分化而来的“Wanderer”(漫游者)，“Hypnotist”(催眠师)，“Youth”(少年)三个角色，从不同维度颠覆符合逻辑与实际的现实观念，将偶然的本能、幻想的梦境与意识重塑的力量相糅合，演绎浪漫主义与超现实主义并重的感官颂歌，引领人们在探究与追寻“为什么”的时空旅途中，完成有关和解、归属、共生、自由的哲思。

EVERYWHY focuses on individual humans. Based on the contemporary context of our own experience and using narrative designing techniques with emotional aesthetics, EVERYWHY challenges the stereotypical concept of jewellery as well as breaks the boundaries between jewellery and the human body. It stimulates multi-temperament, multi-identity and multi-personality that is hidden from self-consciousness to sub-consciousness. The design philosophy of EVERYWHY is to deconstruct rigid images of reality and ask for explanations of the limitations of the ego in the spiritual world. The WHY in EVERYWHY stands for three proxy characters: Wanderer, Hypnotist and Youth, who overturn their logical and practical concepts from different dimension; combine occasional instinct, imaginary dream world and the powerful reinvention of consciousness; and summarize the experience in organoleptic odes of romanticism and surrealism. They are meant to be the ambassadors of philosophical thoughts in regards to reconciliation, affiliation, intergrowth and freedom while guiding people to inquire and pursue the WHY in our journey of space and time.