BRAND INTRODUCTION

Nocal:lowcal® 是来源于“local ”的自创合成词。

关于本土的，有人不屑一顾，也有人盲目推崇。

而Nocal:lowcal® 想传达的本土化，是理智的坚持，是疯狂的探索，是挖掘本土文化里最本真也最有魅力的自我意识，不惧阻力的去肩负起本土品牌未来发展的使命。团队将多年创办原创品牌的热情全部倾入，致力于打破固有本土品牌印象，将经典与潮流结合，打造代表当代设计力量的本土银饰品牌。

Nocal:lowcal® is a made-up portmanteau from "local".

Facing local products, some people turn their noses up at them, while others sing praises of them blindly.

Yet, about the localization，Nocal:lowcal® wants to convey is a rational persistence and all-out exploration. It is to dig into the truest and most charming self-awareness of local culture, and to take on the mission of the local brand’s future development despite obstacles. Pouring in all our passion for establishing an original brand for years, our team is devoted to breaking the public’s fixed impression of local brands. By combining classics and fashion, 

we create a local brand of silver jewelry that perfectly represent the power of contemporary design.