BRAND INTRODUCTION

HOWWHY，是一家有态度的新锐设计师品牌。正如品牌名所示，HOWWHY的诞生，源自于设计师的思考与好奇。“How？ Why？”是对自我的发问，也是对世界的发问。当自我意识开始觉醒，好奇心占据大脑，我们想要探索的未知领域，是不是不再神秘遥远…


HOWWHY以“这样也可以”为品牌理念，秉承无性别解构主义美学，强调功能与结构的平衡，分解构建、打破重组，在设计中融入对本质、对未来的思考，在新季系列中曾就职于爱马仕的知名法国团队也参与设计，共同打造出别具小众感的饰品与包袋，创造生活之趣。

HOWWHY is a new designer brand with a avant-garde style and "ahead of our time" attitude. 

As our brand name suggests, HOWWHY was born out of the curiosity and self-reflection of our designers."How?" And "why?" Two questions we often ask ourselves, and of the world. People are naturally curious, and we never lost that desire to explore the unknown locked behind the mist.
HOWWHY takes on the brand concept of "how is this possible" and adheres to gender-neutral aesthetics, emphasizing the balance between function and structure. 
Decomposing and reconstructing, breaking-down and rearranging fashion trends that are generally accepted and hold on to by many other brands. 
Also integrating into the design our understanding of why the world is the way it is and how we foresee the world tomorrow.
We partnered with a team of designers who worked with Hermès to come up with our new collections and designer bags that are niche and special in their own way, yet trying to fulfill your uniqueness and curiosities.